The Rundown AI, Inc.
Associate Enablement Manager, SDR
The Rundown AI, Inc., San Francisco, California, United States, 94199
Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman is Sebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform, & co-founder, Tim Shi, an early member of Open AI.
We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world.
Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta.
About the role: As an
Associate Enablement Manager, SDR , you’ll play a critical role in driving pipeline generation performance by equipping Sales Development Representatives (SDRs) with the skills, systems knowledge, messaging, and coaching they need to consistently exceed their outbound and inbound goals. You’ll partner closely with SDR Leadership, Marketing, RevOps, and Product Marketing to design and deliver programs that accelerate onboarding, reinforce high-quality prospecting habits, and ensure SDRs are ready to create high-value conversations for our Account Executive & Sales Director teams.
This role combines strategy and hands‑on enablement—you’ll influence how SDRs work every day, while building scalable systems that raise the bar across the entire global SDR organization. Your work will directly impact pipeline quality, conversion rate, and overall revenue growth.
Location preference:
San Francisco or New York based - Remote
Responsibilities: SDR Onboarding & Ramp Acceleration
Own and continuously optimize the SDR onboarding experience to reduce time-to-first-meeting and time-to-productivity
Train new hires on prospecting fundamentals, messaging, ICP/persona knowledge, and Cresta’s go-to-market motions
Partner with the Head of Onboarding to maintain consistency between broader GTM and SDR curricula where appropriate
Prospecting Process & Methodology Enablement
Build and reinforce end-to-end prospecting workflows, including account research, sequencing, cold calling, email personalization, objection handling, and qualification
Ensure SDRs are proficient in Cresta’s messaging across all channels (email, phone, social)
Live Coaching, Training & Skills Development
Deliver regular call coaching, script refinement, role‑plays, and workshop‑style trainings
Listen to SDR calls (via Gong or call intelligence tools) and provide actionable feedback
Support SDR Managers with structured coaching frameworks and best practices they can apply within their teams
Campaign & Messaging Alignment
Partner with Product Marketing and Demand Gen to equip SDRs with effective talk tracks, persona‑specific value props, competitive differentiation, and campaign-specific outreach assets
Ensure SDRs always have fresh, relevant messaging tied to product launches, market trends, and new ICP insights
Playbook & Content Management
Create and maintain SDR playbooks, call scripts, email templates, objection handling guides, and research frameworks.
Standardize content and ensure easy access through Seismic or other platforms.
Performance Insights & Program Optimization
Measure and report on enablement impact using SDR success metrics such as meeting booked rate, conversion rates, and outbound activity‑to‑outcome ratios
Identify skill gaps and design targeted programs to address them
Use data from Gong, Salesforce, and other tools to continuously refine training initiatives
SDR Readiness for GTM Updates
Lead SDR readiness for new product releases, competitive updates, persona shifts, and industry‑specific motions
Ensure SDRs can confidently spark conversations and book meetings aligned to Cresta’s latest strategic priorities
Qualifications We Value:
1‑2+ years
in SDR Enablement, SDR Management, or a Senior SDR role in a high‑growth B2B SaaS company
Strong understanding of modern SDR motions, including outbound prospecting, qualification frameworks, and multi‑channel sequencing
Proven success improving SDR performance through coaching, training, and content creation
Highly collaborative, with experience partnering across SDR, Marketing, Product Marketing, and RevOps teams
Excellent facilitation, communication, and storytelling skills
Familiarity with SDR tooling (e.g. Gong/Engage, Salesforce, Clay, ZoomInfo, Centralize)
Experience with sales methodologies (e.g., MEDDPICC, BANT, SPICED, Challenger) is a plus
A passion for helping SDRs succeed, grow, and build strong foundational sales careers
Perks & Benefits: We offer a comprehensive and people‑first benefits package to support you at work and in life:
Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Flexible PTO to take the time you need, when you need it
Paid parental leave for all new parents welcoming a new child
Retirement savings plan to help you plan for the future
Remote work setup budget to help you create a productive home office
Monthly wellness and communication stipend to keep you connected and balanced
In‑office meal program and commuter benefits provided for onsite employees
Compensation at Cresta Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location‑based pay that reflects the market and what each individual brings to the table.
The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
Base Salary Range:
$120,000 – $140,000 + Offers Equity
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai
#J-18808-Ljbffr
We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world.
Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta.
About the role: As an
Associate Enablement Manager, SDR , you’ll play a critical role in driving pipeline generation performance by equipping Sales Development Representatives (SDRs) with the skills, systems knowledge, messaging, and coaching they need to consistently exceed their outbound and inbound goals. You’ll partner closely with SDR Leadership, Marketing, RevOps, and Product Marketing to design and deliver programs that accelerate onboarding, reinforce high-quality prospecting habits, and ensure SDRs are ready to create high-value conversations for our Account Executive & Sales Director teams.
This role combines strategy and hands‑on enablement—you’ll influence how SDRs work every day, while building scalable systems that raise the bar across the entire global SDR organization. Your work will directly impact pipeline quality, conversion rate, and overall revenue growth.
Location preference:
San Francisco or New York based - Remote
Responsibilities: SDR Onboarding & Ramp Acceleration
Own and continuously optimize the SDR onboarding experience to reduce time-to-first-meeting and time-to-productivity
Train new hires on prospecting fundamentals, messaging, ICP/persona knowledge, and Cresta’s go-to-market motions
Partner with the Head of Onboarding to maintain consistency between broader GTM and SDR curricula where appropriate
Prospecting Process & Methodology Enablement
Build and reinforce end-to-end prospecting workflows, including account research, sequencing, cold calling, email personalization, objection handling, and qualification
Ensure SDRs are proficient in Cresta’s messaging across all channels (email, phone, social)
Live Coaching, Training & Skills Development
Deliver regular call coaching, script refinement, role‑plays, and workshop‑style trainings
Listen to SDR calls (via Gong or call intelligence tools) and provide actionable feedback
Support SDR Managers with structured coaching frameworks and best practices they can apply within their teams
Campaign & Messaging Alignment
Partner with Product Marketing and Demand Gen to equip SDRs with effective talk tracks, persona‑specific value props, competitive differentiation, and campaign-specific outreach assets
Ensure SDRs always have fresh, relevant messaging tied to product launches, market trends, and new ICP insights
Playbook & Content Management
Create and maintain SDR playbooks, call scripts, email templates, objection handling guides, and research frameworks.
Standardize content and ensure easy access through Seismic or other platforms.
Performance Insights & Program Optimization
Measure and report on enablement impact using SDR success metrics such as meeting booked rate, conversion rates, and outbound activity‑to‑outcome ratios
Identify skill gaps and design targeted programs to address them
Use data from Gong, Salesforce, and other tools to continuously refine training initiatives
SDR Readiness for GTM Updates
Lead SDR readiness for new product releases, competitive updates, persona shifts, and industry‑specific motions
Ensure SDRs can confidently spark conversations and book meetings aligned to Cresta’s latest strategic priorities
Qualifications We Value:
1‑2+ years
in SDR Enablement, SDR Management, or a Senior SDR role in a high‑growth B2B SaaS company
Strong understanding of modern SDR motions, including outbound prospecting, qualification frameworks, and multi‑channel sequencing
Proven success improving SDR performance through coaching, training, and content creation
Highly collaborative, with experience partnering across SDR, Marketing, Product Marketing, and RevOps teams
Excellent facilitation, communication, and storytelling skills
Familiarity with SDR tooling (e.g. Gong/Engage, Salesforce, Clay, ZoomInfo, Centralize)
Experience with sales methodologies (e.g., MEDDPICC, BANT, SPICED, Challenger) is a plus
A passion for helping SDRs succeed, grow, and build strong foundational sales careers
Perks & Benefits: We offer a comprehensive and people‑first benefits package to support you at work and in life:
Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Flexible PTO to take the time you need, when you need it
Paid parental leave for all new parents welcoming a new child
Retirement savings plan to help you plan for the future
Remote work setup budget to help you create a productive home office
Monthly wellness and communication stipend to keep you connected and balanced
In‑office meal program and commuter benefits provided for onsite employees
Compensation at Cresta Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location‑based pay that reflects the market and what each individual brings to the table.
The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
Base Salary Range:
$120,000 – $140,000 + Offers Equity
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai
#J-18808-Ljbffr