Tools for Humanity
VP of Growth – Tools for Humanity
Join to apply for the VP of Growth role at Tools for Humanity.
About the Company World is building a real human network designed to accelerate people in the age of AI. As bots and autonomous agents reshape the internet, people, institutions, and applications need a trusted way to confirm who is a real human while preserving privacy. Our products make this possible: the Orb verifies real people, World ID proves it privately, and World App enables and distributes the new applications made possible by this technology. Together, they form a new layer for AI internet.
About the Team The Growth team is responsible for driving global user acquisition, funnel conversion, experimentation, across World products. We build the product surfaces, funnels, incentives, and localized programs that move users from awareness → account creation → Orb/NFC verification → utility. Our team sits across Product, Marketing, Market Ops, and Community, bringing a unified, metrics‑driven approach to growth. We combine analytical thinking, product velocity, and local insights from users and markets to drive both scalable global growth initiatives and highly localized market initiatives.
About the Opportunity As the Vice President of Growth you will lead the design, execution, and scaling of World’s growth team. You will build and manage a vertically integrated growth organization that includes Product Growth, performance marketing, experimentation, regional growth leads, growth operations, community/campus programs, and localized growth initiatives. You own the full verification funnel (Orb, NFC) and will architect the systems, incentives and product features that drive exponential user growth at a reasonable controlled CAC. You will work closely with Product, Engineering, Market Ops, Comms and Marketing to align growth with global strategy. You will run the global experimentation roadmap, partner with country teams to deploy local playbooks, and launch new growth surfaces (mini apps, referral systems, incentive engines, country packages). As a critical member of the executive team, you report directly to the CEO and serve as the primary driver of global growth outcomes.
Growth Strategy & Execution
Own the global growth strategy and KPIs
Drive weekly and monthly verification growth across all markets
Build and maintain a unified global verification funnel (Orb + NFC)
Design new growth levers (mini apps, incentives, referrals, localized features)
Drive rapid experimentation and data‑driven prioritization
Product‑Led Growth
Own conversion and funnels in the app (account creation, NFC, Orb verification flows)
Partner with Product Growth to build features
Referrals
Incentive engine
Localized onboarding
Find an Orb
Country packages
Mini app hub for user onboarding
Localize growth features for key markets
Local Marketing & Regional Growth
Build regional growth teams and market‑specific playbooks
Partner with Market Ops to run local marketing activations, events, brand pushes
Manage performance marketing (global + local)
Launch community/campus programs and ambassador networks
Incentives, Referrals, and CAC Optimization
Build the global incentives engine to manage CAC dynamically
Launch two‑sided referrals and viral loops
Use analytics to deploy country‑specific CAC tiers
Mini Apps & Ecosystem Growth
Build mini apps that drive funnel completion, referrals, engagement, and retention
Collaborate with product to create localized mini‑app surfaces
Build a framework for market‑specific mini apps
Team Leadership
Build and manage a cross‑functional growth team
Hire growth PMs, analysts, performance marketers, regional leads, community leads, engineers
Create a high‑accountability, experiment‑driven culture
About You
12 to 15+ years leading growth teams at scale in global consumer tech
Experience running vertically integrated growth orgs
Deep experimentation experience: A/B testing, funnel analysis, metrics design
Highly analytical; data science or economics background preferred
Experience with global multi‑market growth
Creative and scrappy
Strong collaboration across Product, Operations, Comms and Marketing and Engineering
Experience owning growth funnels and delivering step‑change results
Willingness to relocate to SF and travel 20% internationally to the field where the users are
Pay transparency statement (for CA and NY based roles): The reasonably estimated salary for this role at TFH is $350,000, plus a competitive long‑term incentive package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best‑in‑class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!
By submitting your application, you consent to the processing and internal sharing of your CV within the company, in compliance with the GDPR.
#J-18808-Ljbffr
About the Company World is building a real human network designed to accelerate people in the age of AI. As bots and autonomous agents reshape the internet, people, institutions, and applications need a trusted way to confirm who is a real human while preserving privacy. Our products make this possible: the Orb verifies real people, World ID proves it privately, and World App enables and distributes the new applications made possible by this technology. Together, they form a new layer for AI internet.
About the Team The Growth team is responsible for driving global user acquisition, funnel conversion, experimentation, across World products. We build the product surfaces, funnels, incentives, and localized programs that move users from awareness → account creation → Orb/NFC verification → utility. Our team sits across Product, Marketing, Market Ops, and Community, bringing a unified, metrics‑driven approach to growth. We combine analytical thinking, product velocity, and local insights from users and markets to drive both scalable global growth initiatives and highly localized market initiatives.
About the Opportunity As the Vice President of Growth you will lead the design, execution, and scaling of World’s growth team. You will build and manage a vertically integrated growth organization that includes Product Growth, performance marketing, experimentation, regional growth leads, growth operations, community/campus programs, and localized growth initiatives. You own the full verification funnel (Orb, NFC) and will architect the systems, incentives and product features that drive exponential user growth at a reasonable controlled CAC. You will work closely with Product, Engineering, Market Ops, Comms and Marketing to align growth with global strategy. You will run the global experimentation roadmap, partner with country teams to deploy local playbooks, and launch new growth surfaces (mini apps, referral systems, incentive engines, country packages). As a critical member of the executive team, you report directly to the CEO and serve as the primary driver of global growth outcomes.
Growth Strategy & Execution
Own the global growth strategy and KPIs
Drive weekly and monthly verification growth across all markets
Build and maintain a unified global verification funnel (Orb + NFC)
Design new growth levers (mini apps, incentives, referrals, localized features)
Drive rapid experimentation and data‑driven prioritization
Product‑Led Growth
Own conversion and funnels in the app (account creation, NFC, Orb verification flows)
Partner with Product Growth to build features
Referrals
Incentive engine
Localized onboarding
Find an Orb
Country packages
Mini app hub for user onboarding
Localize growth features for key markets
Local Marketing & Regional Growth
Build regional growth teams and market‑specific playbooks
Partner with Market Ops to run local marketing activations, events, brand pushes
Manage performance marketing (global + local)
Launch community/campus programs and ambassador networks
Incentives, Referrals, and CAC Optimization
Build the global incentives engine to manage CAC dynamically
Launch two‑sided referrals and viral loops
Use analytics to deploy country‑specific CAC tiers
Mini Apps & Ecosystem Growth
Build mini apps that drive funnel completion, referrals, engagement, and retention
Collaborate with product to create localized mini‑app surfaces
Build a framework for market‑specific mini apps
Team Leadership
Build and manage a cross‑functional growth team
Hire growth PMs, analysts, performance marketers, regional leads, community leads, engineers
Create a high‑accountability, experiment‑driven culture
About You
12 to 15+ years leading growth teams at scale in global consumer tech
Experience running vertically integrated growth orgs
Deep experimentation experience: A/B testing, funnel analysis, metrics design
Highly analytical; data science or economics background preferred
Experience with global multi‑market growth
Creative and scrappy
Strong collaboration across Product, Operations, Comms and Marketing and Engineering
Experience owning growth funnels and delivering step‑change results
Willingness to relocate to SF and travel 20% internationally to the field where the users are
Pay transparency statement (for CA and NY based roles): The reasonably estimated salary for this role at TFH is $350,000, plus a competitive long‑term incentive package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best‑in‑class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!
By submitting your application, you consent to the processing and internal sharing of your CV within the company, in compliance with the GDPR.
#J-18808-Ljbffr