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Soni

Fractional Chief Operating Officer

Soni, New Windsor, New York, United States

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Fractional Chief Operating Officer

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Soni This range is provided by Soni. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range

$70.00/hr - $75.00/hr Job Description : Fractional Chief Operating Officer (COO) Company Type : Consumer eCommerce Startup Engagement : Fractional / Part-Time Executive Leadership Role Overview : Contractor - Fractional : 2-3 days a week on-site Location : near New Windsor, NY Soni is seeking a

Fractional COO

to partner with our founding team and drive operational excellence, financial discipline, and brand growth. This role is ideal for a seasoned operator who thrives in fast-paced startup environments and can balance strategic vision with hands-on execution. The Fractional COO will oversee day-to-day operations, financial planning, and brand marketing initiatives, ensuring that the company scales efficiently while building a strong consumer presence. Key Responsibilities

Operations

Design and optimize operational processes across supply chain, fulfillment, and customer service. Implement KPIs and dashboards to track performance, efficiency, and customer satisfaction. Establish scalable systems and workflows to support rapid growth. Finance

Partner with CEO and leadership team on financial planning, forecasting, and budgeting. Monitor cash flow, unit economics, and profitability metrics. Support fundraising efforts with financial models and investor-ready materials. Ensure compliance with accounting standards and financial controls. Brand Marketing

Collaborate with marketing team to refine brand positioning and messaging. Oversee performance marketing, customer acquisition, and retention strategies. Align operational execution with brand promise to deliver a seamless customer experience. Evaluate partnerships, influencers, and campaigns to maximize ROI. Qualifications

Proven track record as COO, VP of Operations, or similar leadership role in consumer eCommerce or DTC brands. Demonstrated experience scaling companies from $10M+ revenue to at least 5x growth. Strong understanding of operations, finance, and marketing integration in startup environments. Experience scaling early-stage companies from launch to growth stage. Analytical mindset with ability to interpret data and drive decisions. Excellent communication and leadership skills; able to influence cross-functional teams. Fractional or consulting experience preferred. What's Offered

Flexible fractional engagement (10–20 hours per week, depending on business needs). Opportunity to shape the trajectory of a high-potential consumer eCommerce brand. Collaborative, entrepreneurial culture with direct impact on company success. Compensation : $70 to $75+ an hour

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