Warner Music Group
Sr. Manager, Digital Marketing
Warner Music Group, Los Angeles, California, United States, 90079
Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity:
We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration:
Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment:
We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. We are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of an nimble independent. Job Title:
Sr. Manager, Digital Marketing (Urban Music) A little bit about our team:
The mission of the Warner Records Digital Marketing team is to drive fandom, music consumption, D2C purchases, and social conversation/engagement using innovative digital marketing strategies. The team manages all aspects of an artist’s digital presence, including narrative development, digital advertising, social content ideation, influencer campaigns, CRM, partner activations, content seeding, and websites. We work directly with artists to translate their musical vision into groundbreaking digital campaigns and provide creative consulting to grow engaged fanbases. Your role:
This role oversees high-level Urban Music digital marketing campaigns at Warner Records. Responsibilities include developing campaigns that create cultural conversations, build artist social followings and engagement, and drive music consumption. We seek a digital expert eager to shape the future of digital marketing within the industry. Here you’ll get to:
Oversee the development and execution of innovative digital marketing campaigns, building growth strategies for both established and emerging artists in the Urban Music space. Monitor campaigns in real-time, recommend improvements, and analyze campaign impact post-launch. Collaborate with internal teams such as Commercial Revenue, Marketing, Brand Partnerships, Creative, and Publicity to build cohesive cross-platform campaigns. Manage social media strategy, websites, and CRM for a designated roster, focusing on fandom, engagement, and consumption. Partner with artists and management to craft social narratives and content strategies that elevate their brands. Develop and maintain an editorial calendar across all social platforms. Work with creatives to develop high-performing short-form content. Coordinate with the VP of Paid Media Strategy to develop and execute paid campaigns and CRM strategies. Utilize audience insights to tailor marketing strategies based on demographic and psychographic data. Build relationships with social platform representatives and participate in update meetings. Manage online marketing budgets for each artist. About you:
Bachelor’s degree or equivalent. At least 3+ years in digital/social media marketing, D2C marketing, preferably within a record label or music management company. Excellent organizational, communication, and social media content strategy skills. Leadership and mentorship abilities. Project management experience. Ability to develop concise, executable digital marketing plans. Passion for fan-focused digital strategies and a solution-oriented approach. Ability to perform in a fast-paced environment. Deep understanding of how to drive online engagement and growth. Proven leadership in team discussions and client meetings. Knowledge of interactive technologies and tools such as TikTok, Facebook, Instagram, Threads, X, YouTube, Snapchat, Discord, Website, Email/CRM, and social trends. Deep knowledge and passion for R&B and Hip-Hop music, trends, and culture. We’d love it if you also had:
Graphic design skills (Photoshop, Illustrator). Experience with project management software like Monday and Basecamp. Understanding of social media analytics and posting tools such as Falcon and Hootsuite. Record label experience. People management skills. A passion for digital and music. Experience creating short-form videos. About us:
Warner Music Group is home to numerous labels including 10K Projects, Atlantic Music Group, Warner Records, and more. Our company champions emerging artists and global superstars, with a vast catalog of copyrights through Warner Chappell Music. We also support the independent community via ADA and offer artist services through WMX. Our brands include Warner Music Entertainment for film and TV storytelling. Together, we are
Warner Music Group: Independent Minds. Major Sound. Love this job and want to apply?
Click the “Apply” link at the top of the page or apply directly with your LinkedIn profile. We review all applications carefully to find the best fit for WMG. Note: This position requires being in the office 4 days a week to promote talent development and collaboration. Warner Music Group is an Equal Opportunity Employer and values diversity in our workforce. Salary Range: $75,000 to $90,000 annually. Actual pay depends on experience and business needs. Salary ranges are subject to change. We are committed to inclusion and diversity, evaluating applicants without regard to race, religion, gender, sexual orientation, age, or other protected characteristics. Copyright 2025 Warner Music Inc.
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At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity:
We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration:
Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment:
We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. We are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of an nimble independent. Job Title:
Sr. Manager, Digital Marketing (Urban Music) A little bit about our team:
The mission of the Warner Records Digital Marketing team is to drive fandom, music consumption, D2C purchases, and social conversation/engagement using innovative digital marketing strategies. The team manages all aspects of an artist’s digital presence, including narrative development, digital advertising, social content ideation, influencer campaigns, CRM, partner activations, content seeding, and websites. We work directly with artists to translate their musical vision into groundbreaking digital campaigns and provide creative consulting to grow engaged fanbases. Your role:
This role oversees high-level Urban Music digital marketing campaigns at Warner Records. Responsibilities include developing campaigns that create cultural conversations, build artist social followings and engagement, and drive music consumption. We seek a digital expert eager to shape the future of digital marketing within the industry. Here you’ll get to:
Oversee the development and execution of innovative digital marketing campaigns, building growth strategies for both established and emerging artists in the Urban Music space. Monitor campaigns in real-time, recommend improvements, and analyze campaign impact post-launch. Collaborate with internal teams such as Commercial Revenue, Marketing, Brand Partnerships, Creative, and Publicity to build cohesive cross-platform campaigns. Manage social media strategy, websites, and CRM for a designated roster, focusing on fandom, engagement, and consumption. Partner with artists and management to craft social narratives and content strategies that elevate their brands. Develop and maintain an editorial calendar across all social platforms. Work with creatives to develop high-performing short-form content. Coordinate with the VP of Paid Media Strategy to develop and execute paid campaigns and CRM strategies. Utilize audience insights to tailor marketing strategies based on demographic and psychographic data. Build relationships with social platform representatives and participate in update meetings. Manage online marketing budgets for each artist. About you:
Bachelor’s degree or equivalent. At least 3+ years in digital/social media marketing, D2C marketing, preferably within a record label or music management company. Excellent organizational, communication, and social media content strategy skills. Leadership and mentorship abilities. Project management experience. Ability to develop concise, executable digital marketing plans. Passion for fan-focused digital strategies and a solution-oriented approach. Ability to perform in a fast-paced environment. Deep understanding of how to drive online engagement and growth. Proven leadership in team discussions and client meetings. Knowledge of interactive technologies and tools such as TikTok, Facebook, Instagram, Threads, X, YouTube, Snapchat, Discord, Website, Email/CRM, and social trends. Deep knowledge and passion for R&B and Hip-Hop music, trends, and culture. We’d love it if you also had:
Graphic design skills (Photoshop, Illustrator). Experience with project management software like Monday and Basecamp. Understanding of social media analytics and posting tools such as Falcon and Hootsuite. Record label experience. People management skills. A passion for digital and music. Experience creating short-form videos. About us:
Warner Music Group is home to numerous labels including 10K Projects, Atlantic Music Group, Warner Records, and more. Our company champions emerging artists and global superstars, with a vast catalog of copyrights through Warner Chappell Music. We also support the independent community via ADA and offer artist services through WMX. Our brands include Warner Music Entertainment for film and TV storytelling. Together, we are
Warner Music Group: Independent Minds. Major Sound. Love this job and want to apply?
Click the “Apply” link at the top of the page or apply directly with your LinkedIn profile. We review all applications carefully to find the best fit for WMG. Note: This position requires being in the office 4 days a week to promote talent development and collaboration. Warner Music Group is an Equal Opportunity Employer and values diversity in our workforce. Salary Range: $75,000 to $90,000 annually. Actual pay depends on experience and business needs. Salary ranges are subject to change. We are committed to inclusion and diversity, evaluating applicants without regard to race, religion, gender, sexual orientation, age, or other protected characteristics. Copyright 2025 Warner Music Inc.
#J-18808-Ljbffr