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Women of the Vine & Spirits

Regional Director, Caribbean/Mexico/Central America

Women of the Vine & Spirits, Florida, New York, United States

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Regional Director, Caribbean/Mexico/Central America Apply for the

Regional Director, Caribbean/Mexico/Central America

role at

Women of the Vine & Spirits .

The position is based in a U.S. location that is easily accessible to travel frequently to the Caribbean islands (ex: Miami or Atlanta, GA) and reports to the Vice President of International Sales. The Regional Director will lead a team that develops and delivers the annual business plan for the Caribbean, Mexico, and Central America, owning the P&L for the region and ensuring cost management, price strategy adherence, and revenue and profit goal delivery.

Business Planning

Develop a strategy for the region and clearly communicate priorities to the team.

Ensure development and execution of the annual operating plan that achieves profit and shipment goals.

Ensure the Regional Manager for the Caribbean has monthly and quarterly distributor and customer plans.

Grow share of the on‑premise trade within both wine and spirits.

Collaborate with distributors for full portfolio representation and manage brand execution vs. goals.

Develop and implement distributor programs based on brand initiatives.

Conduct sales meetings and product presentations for distributor sales staff.

Recommend best distributor partnerships for our brands by country.

Visit distributors and work with their sales teams in all channels to grow and identify selling opportunities on a quarterly call cycle.

Develop a monthly management review cadence to ensure consistent progress against the annual business review.

Seek opportunities for expansion and growth by developing new business in the region; direct responsibility for Mexico and Central America while supporting the Caribbean plan (50% Caribbean, 50% Mexico/Central America).

Develop ways to continuously improve operations and maximize effectiveness of the team; ensure work practices are clearly defined and documented.

Ensure the team has the analytical skills needed to turn data into useful insights.

Establish beneficial relationships with influential regional and local distributors that support delivery of the goals and inspire leadership. Gather input, trends, and insights from distributors and customers to influence future direction of the region.

Financial Management

Prepare annual budgets and forecasts aligned with company guidance; manage the P&L for the regional business, including expense and trade management.

Maintain a team scorecard that tracks performance and oversee day‑to‑day operations, assigning performance goals and ensuring their completion.

Develop, implement, and maintain budgetary and resource allocation plans by effectively managing performance and making necessary adjustments.

Ensure strict adherence to price strategies and seek opportunities to raise prices or cut discounts to increase profit.

People Development

Empower team members with clarity and purpose by establishing well‑defined roles and expectations through RACI, enabling confident ownership and accountability.

Invest in growth by offering thoughtful guidance and feedback that inspires continuous learning and strengthens individual capabilities.

Ignite passion and commitment within the team, fostering a shared sense of purpose and drive to achieve ambitious goals.

Build a future‑ready team by ensuring the right skills and capabilities are in place to deliver with excellence and agility.

Lead with intention by designing team meetings that are focused, energizing, and respectful of time, creating space for meaningful progress and collaboration.

Attract and nurture top talent through a compelling vision, inclusive culture, and a reputation for developing high‑performing individuals.

Recognized as an outstanding coach, committed to unlocking potential and cultivating a culture of growth, trust, and excellence.

Qualifications

Minimum 10+ years Sales Management experience; W&S industry experience and a proven track record of success managing the Caribbean, Mexico, and Central America region preferred.

Fluent in Spanish.

Ability to function effectively in a fast‑paced business environment; manage multiple priorities successfully; thrive in an entrepreneurial culture.

Objective‑oriented, focused, and assertive individual who needs little direction or supervision.

Exceptional sales leader with a track record of always exceeding business objectives.

Inspirational leader who sets high standards for self and team to deliver high‑quality business results.

Strong interpersonal and leadership skills to maximize distributor network, key trade account relationships, and divisional sales team.

Hands‑on approach to achieving goals.

Excellent written and verbal communication skills and strong presentation skills; concise and articulate.

Strong problem‑solving, decision‑making, and organizational skills.

Proficient computer skills (Microsoft Excel, PowerPoint, and Word).

Strong analytical skills, including financial and forecasting skills.

Ability to collaborate with all internal departments (Marketing, Business Intelligence, Field Finance, and Strategic Accounts).

Knowledge and expertise on monitoring competition.

Works through ambiguity with ease, approaching uncertain situations with confidence and clarity.

Travel and physical demands: Willingness to travel 40‑50% of the time.

We Value Diversity At DFWS we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We foster an inclusive culture that provides fair and equal opportunities for all qualified candidates.

About Deutsch Family Wine & Spirits Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch. In 2009 it expanded to include a spirits portfolio. Today the company is renowned for its brand‑building prowess and its ability to meet the needs of the modern consumer. Bill’s son Peter Deutsch is CEO, and two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

Learn more at

www.deutschfamily.com .

To apply, please visit our careers page.

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