Senior Resource Group
Director of Sales - Maravilla Scottsdale
Senior Resource Group, Scottsdale, Arizona, us, 85261
Director of Sales - Maravilla Scottsdale
Location: Scottsdale, AZ | Salary: $80,000 - $90,000 per year
Job Description The Director of Sales drives occupancy growth by building meaningful relationships with prospective residents, demonstrating how community living enhances overall well‑being. Lead personalized tours, execute strategic follow‑ups, conduct home visits, and coordinate events—all in close collaboration with the community team to deliver an outstanding experience.
Essential Duties Lead Generation & Follow-Up
Respond to all inbound inquiries (phone, email, web) within two hours to maximize speed‑to‑lead.
Proactively generate and cultivate leads through a minimum of three home visits per week.
Execute time‑sensitive follow‑up using CRM tools, maintaining at least 15 prospect connections daily.
Use the OneDay platform to send a minimum of five personalized videos weekly to prospects or their families.
Tours
Schedule and lead in‑person community tours aligned with weekly move‑in goals, ensuring most tours occur on scheduled workdays.
Customize each tour using the company’s Tour Planning in collaboration with department heads during stand‑up meetings. Incorporate a personalized 'One Extra' that reflects the prospect’s interest and showcases our unique value within senior living.
Sales Strategy & Reporting
Drive occupancy and revenue goals through strategic sales planning, execution, and analysis of Yardi reports.
Monitor key performance metrics in the CRM, including lead conversion, speed‑to‑lead, and activity dashboards.
Participate in weekly meetings with the Executive Director and Sales department to align priorities and action plans for achieving results.
Sales Expectations
Achieve five monthly move‑ins (one per week) or meet net occupancy goals for the assigned community.
Conduct three home visits weekly and maintain a minimum of 15 daily prospect connections.
Send five personalized OneDay videos each week.
Maintain a minimum 50% inquiry‑to‑visit and 25% visit‑to‑move‑in conversion rate.
Schedule
This position is either a Tuesday‑Saturday or Sunday‑Thursday schedule, depending on current community schedules.
Additional Information
All information will be kept confidential according to EEO guidelines.
Qualifications Education and Experience
Two to four years of college coursework preferred.
Proven work experience with five to seven years in a similar role.
Demonstrated success in hospitality, real estate, or healthcare industries, with preference for experience working with seniors.
Senior Resource Group is an equal employment opportunity employer. We do not discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. We prohibit harassment of applicants or employees based on any of these protected categories. We comply with all applicable federal, state and local laws, including consideration of unemployment status in hiring decisions.
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Job Description The Director of Sales drives occupancy growth by building meaningful relationships with prospective residents, demonstrating how community living enhances overall well‑being. Lead personalized tours, execute strategic follow‑ups, conduct home visits, and coordinate events—all in close collaboration with the community team to deliver an outstanding experience.
Essential Duties Lead Generation & Follow-Up
Respond to all inbound inquiries (phone, email, web) within two hours to maximize speed‑to‑lead.
Proactively generate and cultivate leads through a minimum of three home visits per week.
Execute time‑sensitive follow‑up using CRM tools, maintaining at least 15 prospect connections daily.
Use the OneDay platform to send a minimum of five personalized videos weekly to prospects or their families.
Tours
Schedule and lead in‑person community tours aligned with weekly move‑in goals, ensuring most tours occur on scheduled workdays.
Customize each tour using the company’s Tour Planning in collaboration with department heads during stand‑up meetings. Incorporate a personalized 'One Extra' that reflects the prospect’s interest and showcases our unique value within senior living.
Sales Strategy & Reporting
Drive occupancy and revenue goals through strategic sales planning, execution, and analysis of Yardi reports.
Monitor key performance metrics in the CRM, including lead conversion, speed‑to‑lead, and activity dashboards.
Participate in weekly meetings with the Executive Director and Sales department to align priorities and action plans for achieving results.
Sales Expectations
Achieve five monthly move‑ins (one per week) or meet net occupancy goals for the assigned community.
Conduct three home visits weekly and maintain a minimum of 15 daily prospect connections.
Send five personalized OneDay videos each week.
Maintain a minimum 50% inquiry‑to‑visit and 25% visit‑to‑move‑in conversion rate.
Schedule
This position is either a Tuesday‑Saturday or Sunday‑Thursday schedule, depending on current community schedules.
Additional Information
All information will be kept confidential according to EEO guidelines.
Qualifications Education and Experience
Two to four years of college coursework preferred.
Proven work experience with five to seven years in a similar role.
Demonstrated success in hospitality, real estate, or healthcare industries, with preference for experience working with seniors.
Senior Resource Group is an equal employment opportunity employer. We do not discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. We prohibit harassment of applicants or employees based on any of these protected categories. We comply with all applicable federal, state and local laws, including consideration of unemployment status in hiring decisions.
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