SalaryGuide
Senior Marketing Manager/Marketing Director
SalaryGuide, Folsom, California, United States, 95630
Responsibilities
Champion Innovation: Introduce tools, best practices, and insights from broader industry trends to keep UNICO at the forefront of marketing and business development in the A/E/C field
Inspire Teams: Mentor and collaborate with Principals, seller-doers, and marketing staff to foster a culture of business development, creativity, and client focus
Guide Pursuits: Lead pursuit planning for high-profile and strategic projects, verifying that our proposals and presentations communicate clear value and differentiation
Strengthen Our Brand: Oversee brand positioning and visibility across platforms, reinforcing UNICO’s reputation for high-quality and client service
Directing the UNICO Marketing Department staff in the preparation of high-quality proposals, qualifications packages, presentations, and marketing/collateral materials
Managing project pursuits, proposal schedules, and quality assurance processes
Managing the production of corporate marketing collateral, advertisements, newsletters, and thought leadership content
Supporting key pursuits through messaging strategy, visual storytelling, and interview coaching
Requirements
Bachelor's degree in journalism, communications, marketing, or related field
8+ years progressive AEC marketing experience
Exceptional writing and editing skills with an eye for design
Deep familiarity with AEC industry language and processes
Proven ability to juggle multiple pursuits under tight deadlines
Strategic mindset with meticulous attention to detail
Experience with CRM systems, content management systems, digital marketing platforms, and analytics tools
Proficiency with Office 365 and Adobe Creative Suite (InDesign, Photoshop, Illustrator)
Preferred
CPSM preferred
Benefits
health, vision, dental, life, disability, 401K, PTO and paid holidays
#J-18808-Ljbffr
Champion Innovation: Introduce tools, best practices, and insights from broader industry trends to keep UNICO at the forefront of marketing and business development in the A/E/C field
Inspire Teams: Mentor and collaborate with Principals, seller-doers, and marketing staff to foster a culture of business development, creativity, and client focus
Guide Pursuits: Lead pursuit planning for high-profile and strategic projects, verifying that our proposals and presentations communicate clear value and differentiation
Strengthen Our Brand: Oversee brand positioning and visibility across platforms, reinforcing UNICO’s reputation for high-quality and client service
Directing the UNICO Marketing Department staff in the preparation of high-quality proposals, qualifications packages, presentations, and marketing/collateral materials
Managing project pursuits, proposal schedules, and quality assurance processes
Managing the production of corporate marketing collateral, advertisements, newsletters, and thought leadership content
Supporting key pursuits through messaging strategy, visual storytelling, and interview coaching
Requirements
Bachelor's degree in journalism, communications, marketing, or related field
8+ years progressive AEC marketing experience
Exceptional writing and editing skills with an eye for design
Deep familiarity with AEC industry language and processes
Proven ability to juggle multiple pursuits under tight deadlines
Strategic mindset with meticulous attention to detail
Experience with CRM systems, content management systems, digital marketing platforms, and analytics tools
Proficiency with Office 365 and Adobe Creative Suite (InDesign, Photoshop, Illustrator)
Preferred
CPSM preferred
Benefits
health, vision, dental, life, disability, 401K, PTO and paid holidays
#J-18808-Ljbffr