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SalaryGuide

Senior Marketing Manager/Marketing Director

SalaryGuide, Folsom, California, United States, 95630

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Responsibilities

Champion Innovation: Introduce tools, best practices, and insights from broader industry trends to keep UNICO at the forefront of marketing and business development in the A/E/C field

Inspire Teams: Mentor and collaborate with Principals, seller-doers, and marketing staff to foster a culture of business development, creativity, and client focus

Guide Pursuits: Lead pursuit planning for high-profile and strategic projects, verifying that our proposals and presentations communicate clear value and differentiation

Strengthen Our Brand: Oversee brand positioning and visibility across platforms, reinforcing UNICO’s reputation for high-quality and client service

Directing the UNICO Marketing Department staff in the preparation of high-quality proposals, qualifications packages, presentations, and marketing/collateral materials

Managing project pursuits, proposal schedules, and quality assurance processes

Managing the production of corporate marketing collateral, advertisements, newsletters, and thought leadership content

Supporting key pursuits through messaging strategy, visual storytelling, and interview coaching

Requirements

Bachelor's degree in journalism, communications, marketing, or related field

8+ years progressive AEC marketing experience

Exceptional writing and editing skills with an eye for design

Deep familiarity with AEC industry language and processes

Proven ability to juggle multiple pursuits under tight deadlines

Strategic mindset with meticulous attention to detail

Experience with CRM systems, content management systems, digital marketing platforms, and analytics tools

Proficiency with Office 365 and Adobe Creative Suite (InDesign, Photoshop, Illustrator)

Preferred

CPSM preferred

Benefits

health, vision, dental, life, disability, 401K, PTO and paid holidays

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