Meta
Agentic Marketing Channels Manager – Meta
2 days ago Be among the first 25 applicants
This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $150,000.00/yr - $211,000.00/yr
The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, and more. We succeed when we help our customers grow their business leveraging our solutions. The Global Marketing Channels team is responsible for the performance and scalability of our digital marketing channels including web, email, in-product messaging, SEM/SEO, display, chat, and Meta ads to provide value for our customers and enable business impact. We focus on developing and executing strategies that make our marketing channels impact levers for the business.
We are seeking an Agentic Marketing Channels Manager to pioneer the development of AI-driven marketing channels, particularly conversational and autonomous marketing agents. This individual will lead our evolution to AI-first marketing channel strategies, anticipating and adapting to changing customer behaviors and expectations. The Agentic Marketing Channels Manager will combine demonstrated digital marketing expertise with emerging AI/agentic technologies, driving measurable results while shaping the future of digital marketing channels.
Responsibilities
Drive strategic leadership in developing agentic AI marketing channels (chat, conversational AI, autonomous agents) that deliver demonstrable business impact
Establish measurement frameworks and learning agendas to optimize AI-driven marketing channels through experimentation, A/B testing, and advanced analytics
Influence cross-functional partners across Product, Marketing, and Sales teams to align on AI-first marketing channel experiences
Mentor and guide team members on agentic marketing approaches, building organizational rigor in AI-driven customer engagement
Drive innovation in conversational marketing, prompt engineering, and autonomous marketing agent development
Minimum Qualifications
8+ years of digital marketing experience, driving performance marketing results at scale
Expertise in multiple digital marketing channels such as email, search, display, Meta Ads, and chat
Analytical foundation including SQL, statistical analysis, and experience designing/executing marketing experiments
Knowledge of agentic AI systems, autonomous agents, or conversational AI development
Cross-functional leadership experience influencing and partnering with Product, Engineering, Data Science, and Sales teams
Strategic thinking and experience developing long-term strategy while executing tactical initiatives
Preferred Qualifications
Technical experience in prompt engineering, agent development, or AI model evaluation
Experience with Salesforce Marketing Cloud, Agentforce, or similar marketing automation platforms
Background in growth marketing, performance marketing, or marketing technology roles
Advanced analytics experience with causal inference, machine learning, or predictive modeling
Experience driving organizational change and innovation in marketing
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity Statement Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
$150,000/year to $211,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Seniority level Not Applicable
Employment type Full-time
Job function Sales and Business Development
Industries Technology, Information and Internet
Referrals increase your chances of interviewing at Meta by 2x
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This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $150,000.00/yr - $211,000.00/yr
The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, and more. We succeed when we help our customers grow their business leveraging our solutions. The Global Marketing Channels team is responsible for the performance and scalability of our digital marketing channels including web, email, in-product messaging, SEM/SEO, display, chat, and Meta ads to provide value for our customers and enable business impact. We focus on developing and executing strategies that make our marketing channels impact levers for the business.
We are seeking an Agentic Marketing Channels Manager to pioneer the development of AI-driven marketing channels, particularly conversational and autonomous marketing agents. This individual will lead our evolution to AI-first marketing channel strategies, anticipating and adapting to changing customer behaviors and expectations. The Agentic Marketing Channels Manager will combine demonstrated digital marketing expertise with emerging AI/agentic technologies, driving measurable results while shaping the future of digital marketing channels.
Responsibilities
Drive strategic leadership in developing agentic AI marketing channels (chat, conversational AI, autonomous agents) that deliver demonstrable business impact
Establish measurement frameworks and learning agendas to optimize AI-driven marketing channels through experimentation, A/B testing, and advanced analytics
Influence cross-functional partners across Product, Marketing, and Sales teams to align on AI-first marketing channel experiences
Mentor and guide team members on agentic marketing approaches, building organizational rigor in AI-driven customer engagement
Drive innovation in conversational marketing, prompt engineering, and autonomous marketing agent development
Minimum Qualifications
8+ years of digital marketing experience, driving performance marketing results at scale
Expertise in multiple digital marketing channels such as email, search, display, Meta Ads, and chat
Analytical foundation including SQL, statistical analysis, and experience designing/executing marketing experiments
Knowledge of agentic AI systems, autonomous agents, or conversational AI development
Cross-functional leadership experience influencing and partnering with Product, Engineering, Data Science, and Sales teams
Strategic thinking and experience developing long-term strategy while executing tactical initiatives
Preferred Qualifications
Technical experience in prompt engineering, agent development, or AI model evaluation
Experience with Salesforce Marketing Cloud, Agentforce, or similar marketing automation platforms
Background in growth marketing, performance marketing, or marketing technology roles
Advanced analytics experience with causal inference, machine learning, or predictive modeling
Experience driving organizational change and innovation in marketing
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity Statement Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
$150,000/year to $211,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Seniority level Not Applicable
Employment type Full-time
Job function Sales and Business Development
Industries Technology, Information and Internet
Referrals increase your chances of interviewing at Meta by 2x
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr