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Grand Circle Corporation

Director of Travel Trade Sales

Grand Circle Corporation, Boston, Massachusetts, us, 02298

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Grand Circle Corporation, is expanding into the travel trade channel — leveraging partnerships with retail travel advisors, consortia, and host networks to drive growth and brand reach. The Director of Travel Agency Sales

will lead the development and execution of this new sales channel from the ground up. This role is responsible for crafting GCC’s agency strategy, establishing partnerships, and building lasting relationships that align with our brand’s mission of meaningful, culturally immersive travel for Americans aged 50+.

Key Responsibilities

Design and execute GCC’s

travel agency and consortia sales strategy , including partnership models, contracting, and go-to-market approach.

Serve as the face of GCC to the travel advisor community, representing our brand at industry events, conferences, and trade shows.

Develop scalable frameworks for commission structures, incentives, and training programs that drive performance and loyalty.

Deliver measurable passenger and revenue growth through the agency channel, with accountability for targets, profitability, and ROI.

Leverage data and analytics to track partner performance , optimize spend, and refine sales priorities.

Collaborate with Marketing and Product teams to create compelling trade marketing materials, training content, and co-op campaigns.

Oversee FAM trips, webinars, and roadshows to engage advisors and showcase the O.A.T. experience.

Qualifications

3-5 years

of sales experience in the travel or tourism industry, managing travel agency or trade partnerships.

Demonstrated success in scaling a trade sales channel

for a tour operator, cruise line or experiential travel brand.

Verifiable

network within the U.S. travel advisor and consortia community.

Deep understanding of agency economics, preferred agreements, and consortia dynamics.

Entrepreneurial spirit — energized by the opportunity to build something new within a respected, mission-driven organization.

Total Rewards

The base salary range for this role is $120,000 – $135,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonuses, including commission with on target earnings nearing $50,000 and first-class benefits, which include:

Health & wellness : Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes

Time for you : Substantial Paid Time Off (PTO), and 11 paid holidays- including Juneteenth, Memorial Day, and Labor Day – and Summer Fridays. Plus- extensive parental leave, with up to 12-16 weeks paid leave at 100% base salary.

Travel more, spend less : 50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals

Your future, secured:

401(k) with company match, life insurance, and disability coverage

Continuous growth : Tuition assistance for both professional and personal development, opportunities for professional development through oversees travel, and direct access to Pinnacle Leadership & Team Development.

Extra perks:

Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off to give back to the community

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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