Dailycoffeenews Company
Vice President, Business Development - At-Home
Dailycoffeenews Company, Clearwater, Florida, United States, 34623
The Vice President of Business Development, At-Home is responsible for leading and evolving Melitta North America’s commercial strategy for the branded and private label in-home portfolio. This executive role drives sustainable revenue growth, channel expansion, customer engagement, and category leadership across all national trade channels.
As a key member of the senior leadership team, this leader aligns business development execution with the company’s broader strategic goals and long‑term vision. The VP oversees all in‑home commercial activity, including direct business development teams, external brokers, and key account relationships, while playing a central role in new product commercialization, private label development, trade investment, and market expansion.
1. Strategic Growth & Business Development Leadership
Develop and execute a national business development strategy for branded and private label in‑home products aligned with corporate objectives and long‑term growth plans.
Identify and pursue new category growth opportunities, including new product platforms, and channel expansion.
Lead annual planning, forecasting, and budget management with a focus on performance optimization and ROI.
Contribute to the overall business strategy of Melitta North America and represent sales priorities in executive decision‑making.
2. Sales Team Leadership & Development
Lead, coach, and develop a high‑performing business development organization, including internal teams and an external broker network.
Establish performance metrics, drive accountability, and foster a culture of collaboration, innovation, and results.
Attract and retain top sales talent while building succession pipelines for critical roles.
3. Key Account & Channel Management
Build and maintain strong executive‑level relationships with key national and regional retail customers across mass, club, grocery, drug, dollar, and e‑commerce channels.
Support National Account Managers with strategic planning, customer negotiations, and execution of promotional programs.
Provide ongoing reporting to executive leadership on account performance, risks, emerging opportunities, and retailer‑specific initiatives.
4. Product Commercialization & Portfolio Execution
Oversee successful go‑to‑market execution for new branded and private label product launches, ensuring speed, quality, and market readiness.
Partner closely with Marketing, Operations, and Finance to synchronize planning, capacity, cost structures, and promotional alignment.
Ensure accurate forecasting, demand planning, and alignment on customer expectations for both branded and private label programs.
5. Market, Consumer & Competitive Intelligence
Monitor industry trends, retailer behaviors, regulatory changes, and competitive activity to make informed business decisions.
Use data‑driven insights to guide pricing strategy, portfolio decisions, innovation priorities, and category strategy.
6. Retail Execution & Brand Presence
Oversee retail execution programs—including proprietary tools, planogram compliance, and in‑store condition monitoring.
Ensure merchandising excellence, brand visibility, and optimal placement of branded products.
7. Trade Investment & Financial Management
Develop and manage trade investment frameworks that support customer growth while protecting margin and profitability.
Monitor promotional program performance, refine investment strategies, and ensure disciplined budget stewardship.
Ensure compliance with financial controls and deliver accurate, timely business forecasts.
8. Industry Representation & Customer Advocacy
Serve as a senior ambassador for Melitta North America at trade shows, industry events, and key customer forums.
Build strong partnerships across the industry to expand Melitta’s footprint within the paper category.
Strengthen the company’s presence, credibility, and category leadership through active engagement and thought leadership.
Qualifications & Skills
Education: Bachelor’s degree in Business, Marketing, or related field required; MBA preferred.
Experience: Minimum 8 years of progressive sales leadership experience, with a proven track record of leading high‑impact teams and delivering growth. Experience in CPG, retail, or food/beverage industries required.
Leadership: Demonstrated ability to inspire, lead, and scale sales teams in a fast‑paced, growth‑oriented environment.
Strategic Acumen: Strong business and financial acumen with expertise in trade marketing, P&L ownership, and strategic planning.
Analytical & Tech Skills: Proficient in CRM systems, sales analytics platforms, and Microsoft Office Suite, SAP experience a plus.
Travel: Willingness and ability to travel extensively (75%+ ) to maintain a visible and hands‑on leadership style across markets and teams.
Additional Details This position is based at Melitta North America’s Clearwater HQ and reports directly to the President/CEO. It is a pivotal leadership role shaping the future direction of the in‑home business unit, driving commercial success, and supporting innovation across the organization.
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As a key member of the senior leadership team, this leader aligns business development execution with the company’s broader strategic goals and long‑term vision. The VP oversees all in‑home commercial activity, including direct business development teams, external brokers, and key account relationships, while playing a central role in new product commercialization, private label development, trade investment, and market expansion.
1. Strategic Growth & Business Development Leadership
Develop and execute a national business development strategy for branded and private label in‑home products aligned with corporate objectives and long‑term growth plans.
Identify and pursue new category growth opportunities, including new product platforms, and channel expansion.
Lead annual planning, forecasting, and budget management with a focus on performance optimization and ROI.
Contribute to the overall business strategy of Melitta North America and represent sales priorities in executive decision‑making.
2. Sales Team Leadership & Development
Lead, coach, and develop a high‑performing business development organization, including internal teams and an external broker network.
Establish performance metrics, drive accountability, and foster a culture of collaboration, innovation, and results.
Attract and retain top sales talent while building succession pipelines for critical roles.
3. Key Account & Channel Management
Build and maintain strong executive‑level relationships with key national and regional retail customers across mass, club, grocery, drug, dollar, and e‑commerce channels.
Support National Account Managers with strategic planning, customer negotiations, and execution of promotional programs.
Provide ongoing reporting to executive leadership on account performance, risks, emerging opportunities, and retailer‑specific initiatives.
4. Product Commercialization & Portfolio Execution
Oversee successful go‑to‑market execution for new branded and private label product launches, ensuring speed, quality, and market readiness.
Partner closely with Marketing, Operations, and Finance to synchronize planning, capacity, cost structures, and promotional alignment.
Ensure accurate forecasting, demand planning, and alignment on customer expectations for both branded and private label programs.
5. Market, Consumer & Competitive Intelligence
Monitor industry trends, retailer behaviors, regulatory changes, and competitive activity to make informed business decisions.
Use data‑driven insights to guide pricing strategy, portfolio decisions, innovation priorities, and category strategy.
6. Retail Execution & Brand Presence
Oversee retail execution programs—including proprietary tools, planogram compliance, and in‑store condition monitoring.
Ensure merchandising excellence, brand visibility, and optimal placement of branded products.
7. Trade Investment & Financial Management
Develop and manage trade investment frameworks that support customer growth while protecting margin and profitability.
Monitor promotional program performance, refine investment strategies, and ensure disciplined budget stewardship.
Ensure compliance with financial controls and deliver accurate, timely business forecasts.
8. Industry Representation & Customer Advocacy
Serve as a senior ambassador for Melitta North America at trade shows, industry events, and key customer forums.
Build strong partnerships across the industry to expand Melitta’s footprint within the paper category.
Strengthen the company’s presence, credibility, and category leadership through active engagement and thought leadership.
Qualifications & Skills
Education: Bachelor’s degree in Business, Marketing, or related field required; MBA preferred.
Experience: Minimum 8 years of progressive sales leadership experience, with a proven track record of leading high‑impact teams and delivering growth. Experience in CPG, retail, or food/beverage industries required.
Leadership: Demonstrated ability to inspire, lead, and scale sales teams in a fast‑paced, growth‑oriented environment.
Strategic Acumen: Strong business and financial acumen with expertise in trade marketing, P&L ownership, and strategic planning.
Analytical & Tech Skills: Proficient in CRM systems, sales analytics platforms, and Microsoft Office Suite, SAP experience a plus.
Travel: Willingness and ability to travel extensively (75%+ ) to maintain a visible and hands‑on leadership style across markets and teams.
Additional Details This position is based at Melitta North America’s Clearwater HQ and reports directly to the President/CEO. It is a pivotal leadership role shaping the future direction of the in‑home business unit, driving commercial success, and supporting innovation across the organization.
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