CloudTalk
Global SaaS | $28M Series B Investment
Barcelona/Prague or Remote in Europe
Role TLDR
Mission:
Own self-serve and PLG as a full
revenue engine
for micro customers – from acquisition and signup to activation, expansion and retention. Design flows where
product does most of the work , and add humans only where ROI is highest.
Primary Outcome:
Maximize revenue from the self-served micro segment.
Today, we believe NRR is the most important lever to achieve this, but increasing trial → paid, cutting time-to-first-value, growing PLG-driven ARR, and reducing funnel drop-offs is also impactful.
Scope:
Define and drive the
PLG roadmap , map and continuously improve the
post-signup journey , and set smart
“when to human” rules
(when to stay self-serve vs. route to Sales/CS).
Team:
Lead a
dedicated PLG squad (~2–3 engineers from existing teams)
with a fast experiment cadence and strong analytics foundation.
Profile:
Commercial PM with proven PLG wins in B2B SaaS , strong experimentation mindset and
excellent UX instincts for onboarding/activation .
About CloudTalk Powered by a January 2024 $ 28 million Series B investment
from top investors like KPN Ventures, Lead Ventures, Point 9, and HenQ, CloudTalk's
AI-powered business communication platform
helps
4,000+ sales and support team s make customer experience the greatest competitive advantage for driving more revenue.
CloudTalk works seamlessly for businesses of all sizes, from scale-ups like
Deel
and
TIER
to big players like
Nokia ,
Glovo
and
Rakuten . Modern businesses all around the world can lead meaningful conversations while managing calls and messages from one place.
CloudTalk is on a mission to create a unified ecosystem for sales and customer service teams' communication where every professional can engage in more productive and meaningful conversations.
The Challenge Ahead We’re looking for a
commercial, experiment-driven, and execution-focused Head of PLG
to own and scale our
Product-Led Growth (PLG)
motion for micro customers.
Your mission is to turn self-serve into a
full revenue engine
– from acquisition and activation to expansion and retention – and to design flows where
the product does most of the work , bringing humans in only where the ROI is highest.
If you love building self-serve journeys that move real revenue numbers, this role is for you.
What’s in it for you
Leadership & impact:
Own a critical growth engine and shape how CloudTalk wins in the long tail / micro segment.
Direct influence:
Work closely with senior product leadership and GTM leads to align PLG with our broader strategy.
Innovation:
Help build the leading
AI-powered business calling platforms
and push the frontier of PLG in B2B SaaS.
What You’ll Work On Own PLG as a revenue engine
Take end-to-end ownership of the
self-serve / PLG funnel : acquisition → signup → onboarding → activation → paywall → expansion → retention for micro customers.
Maximize revenue from the self-served micro segment
and tie your roadmap directly to revenue, expansion and retention outcomes.
Design the post-signup journey
Map and continuously refine the
post-signup journey : from account creation to first successful call and ongoing usage.
Reduce
time-to-first-value
with sharp UX, smart defaults, and in-product guidance.
Identify and fix
funnel drop-offs
(signup, onboarding, activation, upgrade, expansion) using data, research, and rapid experimentation.
Set “when to human” rules
Define and iterate on
“when to human” rules
– when a user should stay fully self-serve vs. when to route to Sales, CSM or CS team.
Use behavioral signals, intent, and account potential to introduce human touchpoints where they have the
highest incremental revenue impact .
Run fast experiments with a dedicated squad
Lead a
PLG team of ~2–3 software engineers
with a high-velocity, test-and-learn mindset.
Maintain a
sharp, prioritized PLG roadmap
of experiments and bigger bets – and keep a tight feedback loop between results and next steps.
Ensure robust
tracking, analytics and dashboards
for PLG KPIs (micro revenue, NRR, trial-to-paid, time-to-first-value, funnel drop-offs).
Partner across GTM
Work closely with
Marketing, Sales, CS, RevOps, and Data
to make PLG a
company-wide revenue engine , not a silo.
Feed insights back into
pricing & packaging, messaging, and acquisition tactics
for the micro segment.
Champion
product-led thinking
across R&D and GTM – using product as the primary lever for growth.
You’re a Great Fit If You’re a commercial PM with proven PLG wins in SaaS
You’ve owned or significantly influenced
self-serve / PLG funnels
and can point to specific wins (e.g. +X% trial-to-paid, +Y% NRR, reduced churn, faster activation).
You’re obsessed with UX for onboarding & activation
You know how to design or co-design
clean, intuitive onboardings
that get users to value quickly.
You’re comfortable working with UX/copy to optimize flows, in-app prompts, paywalls, and upgrade nudges.
Strategic, but hands-on
You’re able to define a
PLG strategy and roadmap , and just as happy to rewrite a paywall, spec a test, or refine a signup step.
You’re pragmatic, bias to action, and happy to ship iterative improvements that bring value rather than wait for “perfect”.
You thrive in a high-ownership, fast-moving environment.
You’re data- and experiment-driven
You’re fluent in funnels, cohorts, and A/B tests, and you can structure clear hypotheses, success metrics, and post-mortems.
You’re comfortable working with product analytics tools and event-based tracking.
You push for implementation of event-based tracking across all aspects of the journey.
You thrive in cross-functional environments
You enjoy collaborating with Marketing, Sales, CS, and RevOps to make PLG a
company-wide revenue engine .
Why you will love to be a CloudTalker: Growth: 1-1 Coaching sessions with our resident communications advisor Leaders Academy & Learning and Development Budget
Flexibility:
Unlimited Paid Time Off (with guidelines) ️ Volunteering Days ⏳ Flexible working hours MacBook for work
Well-being: Recharge Fridays once per quarter ♀️Fitness Allowance
Connectedness: Referral bonuses Virtual & physical team buildings Company merchandise
What to expect from our Hiring Process:
Initial Chat : Meet Josef, our CPTO
Case Study Presentation
Culture Bar Raiser Call
with the CMO Offer!
Apply now and be part of our journey to $100M ARR!
By submitting your application, you acknowledge that Cloudtalk will process your personal data based on Cloudtalk’s legitimate interest in finding the most suitable candidate and a pre-contractual relationship with you. For more information on how Cloudtalk processes your personal data, please refer to our Privacy Notice.
#J-18808-Ljbffr
Role TLDR
Mission:
Own self-serve and PLG as a full
revenue engine
for micro customers – from acquisition and signup to activation, expansion and retention. Design flows where
product does most of the work , and add humans only where ROI is highest.
Primary Outcome:
Maximize revenue from the self-served micro segment.
Today, we believe NRR is the most important lever to achieve this, but increasing trial → paid, cutting time-to-first-value, growing PLG-driven ARR, and reducing funnel drop-offs is also impactful.
Scope:
Define and drive the
PLG roadmap , map and continuously improve the
post-signup journey , and set smart
“when to human” rules
(when to stay self-serve vs. route to Sales/CS).
Team:
Lead a
dedicated PLG squad (~2–3 engineers from existing teams)
with a fast experiment cadence and strong analytics foundation.
Profile:
Commercial PM with proven PLG wins in B2B SaaS , strong experimentation mindset and
excellent UX instincts for onboarding/activation .
About CloudTalk Powered by a January 2024 $ 28 million Series B investment
from top investors like KPN Ventures, Lead Ventures, Point 9, and HenQ, CloudTalk's
AI-powered business communication platform
helps
4,000+ sales and support team s make customer experience the greatest competitive advantage for driving more revenue.
CloudTalk works seamlessly for businesses of all sizes, from scale-ups like
Deel
and
TIER
to big players like
Nokia ,
Glovo
and
Rakuten . Modern businesses all around the world can lead meaningful conversations while managing calls and messages from one place.
CloudTalk is on a mission to create a unified ecosystem for sales and customer service teams' communication where every professional can engage in more productive and meaningful conversations.
The Challenge Ahead We’re looking for a
commercial, experiment-driven, and execution-focused Head of PLG
to own and scale our
Product-Led Growth (PLG)
motion for micro customers.
Your mission is to turn self-serve into a
full revenue engine
– from acquisition and activation to expansion and retention – and to design flows where
the product does most of the work , bringing humans in only where the ROI is highest.
If you love building self-serve journeys that move real revenue numbers, this role is for you.
What’s in it for you
Leadership & impact:
Own a critical growth engine and shape how CloudTalk wins in the long tail / micro segment.
Direct influence:
Work closely with senior product leadership and GTM leads to align PLG with our broader strategy.
Innovation:
Help build the leading
AI-powered business calling platforms
and push the frontier of PLG in B2B SaaS.
What You’ll Work On Own PLG as a revenue engine
Take end-to-end ownership of the
self-serve / PLG funnel : acquisition → signup → onboarding → activation → paywall → expansion → retention for micro customers.
Maximize revenue from the self-served micro segment
and tie your roadmap directly to revenue, expansion and retention outcomes.
Design the post-signup journey
Map and continuously refine the
post-signup journey : from account creation to first successful call and ongoing usage.
Reduce
time-to-first-value
with sharp UX, smart defaults, and in-product guidance.
Identify and fix
funnel drop-offs
(signup, onboarding, activation, upgrade, expansion) using data, research, and rapid experimentation.
Set “when to human” rules
Define and iterate on
“when to human” rules
– when a user should stay fully self-serve vs. when to route to Sales, CSM or CS team.
Use behavioral signals, intent, and account potential to introduce human touchpoints where they have the
highest incremental revenue impact .
Run fast experiments with a dedicated squad
Lead a
PLG team of ~2–3 software engineers
with a high-velocity, test-and-learn mindset.
Maintain a
sharp, prioritized PLG roadmap
of experiments and bigger bets – and keep a tight feedback loop between results and next steps.
Ensure robust
tracking, analytics and dashboards
for PLG KPIs (micro revenue, NRR, trial-to-paid, time-to-first-value, funnel drop-offs).
Partner across GTM
Work closely with
Marketing, Sales, CS, RevOps, and Data
to make PLG a
company-wide revenue engine , not a silo.
Feed insights back into
pricing & packaging, messaging, and acquisition tactics
for the micro segment.
Champion
product-led thinking
across R&D and GTM – using product as the primary lever for growth.
You’re a Great Fit If You’re a commercial PM with proven PLG wins in SaaS
You’ve owned or significantly influenced
self-serve / PLG funnels
and can point to specific wins (e.g. +X% trial-to-paid, +Y% NRR, reduced churn, faster activation).
You’re obsessed with UX for onboarding & activation
You know how to design or co-design
clean, intuitive onboardings
that get users to value quickly.
You’re comfortable working with UX/copy to optimize flows, in-app prompts, paywalls, and upgrade nudges.
Strategic, but hands-on
You’re able to define a
PLG strategy and roadmap , and just as happy to rewrite a paywall, spec a test, or refine a signup step.
You’re pragmatic, bias to action, and happy to ship iterative improvements that bring value rather than wait for “perfect”.
You thrive in a high-ownership, fast-moving environment.
You’re data- and experiment-driven
You’re fluent in funnels, cohorts, and A/B tests, and you can structure clear hypotheses, success metrics, and post-mortems.
You’re comfortable working with product analytics tools and event-based tracking.
You push for implementation of event-based tracking across all aspects of the journey.
You thrive in cross-functional environments
You enjoy collaborating with Marketing, Sales, CS, and RevOps to make PLG a
company-wide revenue engine .
Why you will love to be a CloudTalker: Growth: 1-1 Coaching sessions with our resident communications advisor Leaders Academy & Learning and Development Budget
Flexibility:
Unlimited Paid Time Off (with guidelines) ️ Volunteering Days ⏳ Flexible working hours MacBook for work
Well-being: Recharge Fridays once per quarter ♀️Fitness Allowance
Connectedness: Referral bonuses Virtual & physical team buildings Company merchandise
What to expect from our Hiring Process:
Initial Chat : Meet Josef, our CPTO
Case Study Presentation
Culture Bar Raiser Call
with the CMO Offer!
Apply now and be part of our journey to $100M ARR!
By submitting your application, you acknowledge that Cloudtalk will process your personal data based on Cloudtalk’s legitimate interest in finding the most suitable candidate and a pre-contractual relationship with you. For more information on how Cloudtalk processes your personal data, please refer to our Privacy Notice.
#J-18808-Ljbffr