SalaryGuide
Responsibilities
Manage and execute a formal planning calendar for each brand, ensuring the team is set up for success within the required timelines. Collaborate with Leadership, Marketing, and Sales teams to encourage distributor and retail orders supporting brand and channel strategies across both on-premise and off- premise channels. This includes promotional activities, product listings, and event participation to enhance brand visibility and drive sales within your key DMA. Work closely with the local sales team to ensure execution of national programming at the market level, making regional adjustments as needed to ensure excellence. Collaborate with the regional sales team to identify and evaluate promotional opportunities that align with brand and sales objectives. Develop consumer promotions for in-store use that enhance product engagement and boost sales. Work with brand team and event coordinator to create impactful brand engagement opportunities and deliver on high visibility events. Assist in the management of our regional sports partnerships. Monitor sales performance metrics to identify trends and opportunities for growth to share with HQ. Requirements
Bachelor’s degree in marketing, business, or a related field 2+ years of experience in a trade or field marketing role in the alcoholic beverage industry General understanding of the alcoholic beverage industry, including regulatory environments and marketing compliance Experience in both off- Premise and on-Premise channels, with a solid grasp of the differing channels Proven ability to collaborate cross-functionally and with key internal and external stakeholders, including distributors, customers, and brand partners Exceptional ability to work both independently and as part of a team Excellent communication skills and the ability to prioritize effectively Availability to travel as required (estimated 25%) Preferred
Master’s degree in business, marketing, or a related field Experience in the spirits or beverage industry Strong project management, communication, and organizational skills Advanced proficiency in Microsoft Office Military experience is a plus
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Manage and execute a formal planning calendar for each brand, ensuring the team is set up for success within the required timelines. Collaborate with Leadership, Marketing, and Sales teams to encourage distributor and retail orders supporting brand and channel strategies across both on-premise and off- premise channels. This includes promotional activities, product listings, and event participation to enhance brand visibility and drive sales within your key DMA. Work closely with the local sales team to ensure execution of national programming at the market level, making regional adjustments as needed to ensure excellence. Collaborate with the regional sales team to identify and evaluate promotional opportunities that align with brand and sales objectives. Develop consumer promotions for in-store use that enhance product engagement and boost sales. Work with brand team and event coordinator to create impactful brand engagement opportunities and deliver on high visibility events. Assist in the management of our regional sports partnerships. Monitor sales performance metrics to identify trends and opportunities for growth to share with HQ. Requirements
Bachelor’s degree in marketing, business, or a related field 2+ years of experience in a trade or field marketing role in the alcoholic beverage industry General understanding of the alcoholic beverage industry, including regulatory environments and marketing compliance Experience in both off- Premise and on-Premise channels, with a solid grasp of the differing channels Proven ability to collaborate cross-functionally and with key internal and external stakeholders, including distributors, customers, and brand partners Exceptional ability to work both independently and as part of a team Excellent communication skills and the ability to prioritize effectively Availability to travel as required (estimated 25%) Preferred
Master’s degree in business, marketing, or a related field Experience in the spirits or beverage industry Strong project management, communication, and organizational skills Advanced proficiency in Microsoft Office Military experience is a plus
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