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The Long Drink Company

New England State Manager

The Long Drink Company, Boston, Massachusetts, us, 02298

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New England State Manager

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The Long Drink Company The longtime company seeks a New England State Manager to report directly to the Vice President of Sales (East). The role is responsible for collaborating with distributor partners to enhance brand visibility and optimize distribution. The leader will oversee a team of market & field sales managers, driving sales, monitoring key performance indicators, and nurturing the professional development of the team across MA, NH, VT, ME, and RI. Job Responsibilities

Develop and implement an annual operating plan including financial, volume, and distribution objectives. Establish and monitor sales/KPI targets for individual market and field sales managers, providing consistent feedback, coaching, and performance management. Devote three full days weekly to route rides to assess field sales and market manager performance. Manage assigned budgets including incentives, branded merchandise and other departmental expenses. Set goals for your state and work with wholesalers to forecast and apply sales plans. Conduct regular meetings to review distributor performance and provide strategic direction. Monitor sales data to identify trends and growth opportunities. Ensure the state meets its plans and provide corrective roadmaps if needed. Engage with trade shows, smaller regional chains, and key accounts on both on‑premise and off‑premise. Communicate with distributors, manage pricing strategies, promotions and inventory levels. Ensure distributor sales staff is trained on product knowledge and sales techniques. Ensure all sales practices are compliant with state & company policies/law. Job Requirements

Preferred 7+ years of sales experience in the alcoholic beverage industry with knowledge and passion for both commercial and premium products in a retail environment. BA degree or equivalent experience in Business, Marketing or related field. 5+ years in a leadership role supervising a sales team. Experience managing a beer, wine or spirits distributor. Proficiency in using CRM and sales reporting tools. Well organized with ability to work both independently and within a team environment. Results oriented, innovative, strong problem‑solving and negotiation skills. Ability to work and succeed in a dynamic entrepreneurial environment. Must be able to build and maintain customer relationships. Understanding of Microsoft Excel, Google Suite, and PowerPoint. Must be located centrally in New England (Boston metro preferred). The salary range for this position is $120,000-145,000 annually, based on experience, skills, and qualifications. This role is also eligible for performance‑based bonuses and a comprehensive benefits package, including health insurance, retirement plan options, paid time off, and professional development opportunities. Seniority level

Director Employment type

Full‑time Job function

Sales and Business Development Industries

Beverage Manufacturing

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