QUAY
Director, Global PR and Communications
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QUAY
Base pay range $150,000.00/yr - $170,000.00/yr
Summary The PR and Communications Director will support the overall function of Global PR and Communications, with a strong focus on PR tactics, partnerships, and events to help drive brand awareness and brand affinity. A core component of this role will be leading our global PR agencies and growing our global community through strong partnerships that elevate our brand and position us as a cultural force in the worlds of fashion and music. The Global PR & Comms Director will also oversee the production of all global press materials and develop cut‑through global influencer programs that deliver a diverse range of content to help fuel social and solidify Quay’s spot as one of the most buzzworthy eyewear brands.
Principal Accountabilities
Maintain the relationship and function as the day‑to‑day contact with the US and AU PR Agencies; hold bi‑weekly status meetings, quarterly and yearly strategy sessions to drive PR KPI’s. (20%, PRIMARY)
Work closely with VP of Brand and PR agency on developing Quay’s partnership strategy to amplify our brand, drive buzz and position ourselves as a cultural force in the worlds of fashion and music. (20%, COLLABORATIVE ROLE)
Work closely with Social Media and Influencer Marketing Manager on Influencer Marketing and Social Media Strategy. (10%, COLLABORATIVE ROLE)
Concept, brief and oversee the production of all global press materials including press kits, mailers, look books, line sheets and notecards; provide directive to all global PR agencies and regional marketing teams to ensure consistency and global alignment (10%, PRIMARY)
Oversee Global PR target lists (evergreen and by launch) and help identify up‑and‑coming talent and content creators who elevate our brand and reflect our values; maintain internal PR contact database (10%, PRIMARY)
Help produce and execute high‑impact events that inspire and educate brand partners, press, influencers, and customers (10%, PRIMARY)
Assist with ongoing weekly and monthly global PR recaps and KPI reporting, create PR strategy and program decks, and implement all PR plans into the content marketing calendar (10%, PRIMARY)
Process and oversee incoming and outgoing PR sample orders, maintain organization of the PR closet and place replenishment orders for global PR agencies, as needed (5%, PRIMARY)
Field all media inquiries in the general PR inbox; help facilitate thoughtful mailers and fulfill daily product requests for media, influencers, photo shoots, and gift bag opportunities via Global PR agencies (5%, PRIMARY)
Key Working Relationships This role coordinates closely with Global Brand Marketing, Creative, VM, Digital Marketing/Ecomm, Product Development and international Quay teams. This role also works closely with all PR agencies around the globe.
Required Skills & Experience
Bachelor’s degree in Business, PR, Marketing, Communications or related fields
6-8 years of experience in Public Relations or Communications
5-7 years in event planning and production
Proven success and relationships with fashion, beauty and lifestyle influencers and media
Demonstrated success with media strategy, story development, and pitching
Exceptional interpersonal, verbal and written communication skills
Travel Requirements
10-15% travel
Physical Requirements
This position is based in an office environment. Primarily sedentary work with occasional exertion of up to 30 pounds of force to lift, carry, push, pull or otherwise move objects.
Must be able to perform essential functions (with or without an accommodation) without posing a "direct threat" to the health and safety of self or others.
Seniority Level Director
Employment Type Full‑time
Job Function Marketing, Public Relations, and Writing/Editing
Industries Apparel & Fashion
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–
QUAY
Base pay range $150,000.00/yr - $170,000.00/yr
Summary The PR and Communications Director will support the overall function of Global PR and Communications, with a strong focus on PR tactics, partnerships, and events to help drive brand awareness and brand affinity. A core component of this role will be leading our global PR agencies and growing our global community through strong partnerships that elevate our brand and position us as a cultural force in the worlds of fashion and music. The Global PR & Comms Director will also oversee the production of all global press materials and develop cut‑through global influencer programs that deliver a diverse range of content to help fuel social and solidify Quay’s spot as one of the most buzzworthy eyewear brands.
Principal Accountabilities
Maintain the relationship and function as the day‑to‑day contact with the US and AU PR Agencies; hold bi‑weekly status meetings, quarterly and yearly strategy sessions to drive PR KPI’s. (20%, PRIMARY)
Work closely with VP of Brand and PR agency on developing Quay’s partnership strategy to amplify our brand, drive buzz and position ourselves as a cultural force in the worlds of fashion and music. (20%, COLLABORATIVE ROLE)
Work closely with Social Media and Influencer Marketing Manager on Influencer Marketing and Social Media Strategy. (10%, COLLABORATIVE ROLE)
Concept, brief and oversee the production of all global press materials including press kits, mailers, look books, line sheets and notecards; provide directive to all global PR agencies and regional marketing teams to ensure consistency and global alignment (10%, PRIMARY)
Oversee Global PR target lists (evergreen and by launch) and help identify up‑and‑coming talent and content creators who elevate our brand and reflect our values; maintain internal PR contact database (10%, PRIMARY)
Help produce and execute high‑impact events that inspire and educate brand partners, press, influencers, and customers (10%, PRIMARY)
Assist with ongoing weekly and monthly global PR recaps and KPI reporting, create PR strategy and program decks, and implement all PR plans into the content marketing calendar (10%, PRIMARY)
Process and oversee incoming and outgoing PR sample orders, maintain organization of the PR closet and place replenishment orders for global PR agencies, as needed (5%, PRIMARY)
Field all media inquiries in the general PR inbox; help facilitate thoughtful mailers and fulfill daily product requests for media, influencers, photo shoots, and gift bag opportunities via Global PR agencies (5%, PRIMARY)
Key Working Relationships This role coordinates closely with Global Brand Marketing, Creative, VM, Digital Marketing/Ecomm, Product Development and international Quay teams. This role also works closely with all PR agencies around the globe.
Required Skills & Experience
Bachelor’s degree in Business, PR, Marketing, Communications or related fields
6-8 years of experience in Public Relations or Communications
5-7 years in event planning and production
Proven success and relationships with fashion, beauty and lifestyle influencers and media
Demonstrated success with media strategy, story development, and pitching
Exceptional interpersonal, verbal and written communication skills
Travel Requirements
10-15% travel
Physical Requirements
This position is based in an office environment. Primarily sedentary work with occasional exertion of up to 30 pounds of force to lift, carry, push, pull or otherwise move objects.
Must be able to perform essential functions (with or without an accommodation) without posing a "direct threat" to the health and safety of self or others.
Seniority Level Director
Employment Type Full‑time
Job Function Marketing, Public Relations, and Writing/Editing
Industries Apparel & Fashion
#J-18808-Ljbffr