SalaryGuide
Senior Industry Marketing Manager – Aerospace, Defense, Government
SalaryGuide, Washington, District of Columbia, us, 20022
Senior Industry Marketing Manager – Aerospace, Defense, Government
Apply for the
Senior Industry Marketing Manager – Aerospace, Defense, Government
role at
SalaryGuide .
Base pay range $120,000.00/yr - $180,000.00/yr
Responsibilities
Serve as a subject matter expert on the ADG industry, staying current on market trends, regulatory developments, and customer needs.
Translate complex technology and regulatory topics into clear, compelling messaging tailored to the ADG audience.
Develop high-impact content—including blogs, whitepapers, sales collateral, and thought leadership—that reflects our industry perspective and strengthens market positioning.
Define and execute integrated marketing campaigns across digital, email, social, paid media, and events to drive awareness and pipeline growth.
Partner with industry collaborators on co-marketing initiatives and joint events.
Monitor and analyze campaign performance, using insights to optimize future efforts.
Ensure brand consistency and compliance across all marketing touchpoints.
Requirements
7+ years of experience in marketing to A&D and Federal Government sectors, including ground, air, naval, space, and civilian agencies (Homeland Security, Veterans Affairs, Social Security Administration, Treasury, Health and Human Services, etc).
Demonstrated expertise in embedded and intelligent edge technologies, with a strong grasp of their strategic applications in the Aerospace, Defense, and Government (ADG) sectors.
In-depth knowledge of defense industry buyer personas, including prime integrators and emerging/non‑traditional contractors.
Well‑versed in the regulatory landscape governing the ADG industry, with the ability to interpret and translate complex requirements into compliant, market‑relevant messaging.
Proven ability to develop high-impact content—such as blogs, whitepapers, and thought leadership pieces—that articulates our point of view and positions Wind River as an industry leader.
Skilled at crafting clear, compelling messaging tailored to both technical and executive audiences, grounded in industry insight and aligned with customer needs.
Proven success in demand generation and event marketing; ABM experience is a plus.
Strong project management and cross‑functional collaboration skills.
Preferred
ABM experience is a plus.
Flexible home office! We offer the flexibility of a hybrid work schedule or 100% remote.
Named Top Workplace for the 8th year in a row.
100% Employee covered Medical, Dental, and Vision insurance.
Flexible Time Off policy + 12 observed Holidays.
401(k) with company match.
Health Savings Account (HSA) and Flexible Spending Account (FSA).
Wellness Benefits through Unmind.
#J-18808-Ljbffr
Senior Industry Marketing Manager – Aerospace, Defense, Government
role at
SalaryGuide .
Base pay range $120,000.00/yr - $180,000.00/yr
Responsibilities
Serve as a subject matter expert on the ADG industry, staying current on market trends, regulatory developments, and customer needs.
Translate complex technology and regulatory topics into clear, compelling messaging tailored to the ADG audience.
Develop high-impact content—including blogs, whitepapers, sales collateral, and thought leadership—that reflects our industry perspective and strengthens market positioning.
Define and execute integrated marketing campaigns across digital, email, social, paid media, and events to drive awareness and pipeline growth.
Partner with industry collaborators on co-marketing initiatives and joint events.
Monitor and analyze campaign performance, using insights to optimize future efforts.
Ensure brand consistency and compliance across all marketing touchpoints.
Requirements
7+ years of experience in marketing to A&D and Federal Government sectors, including ground, air, naval, space, and civilian agencies (Homeland Security, Veterans Affairs, Social Security Administration, Treasury, Health and Human Services, etc).
Demonstrated expertise in embedded and intelligent edge technologies, with a strong grasp of their strategic applications in the Aerospace, Defense, and Government (ADG) sectors.
In-depth knowledge of defense industry buyer personas, including prime integrators and emerging/non‑traditional contractors.
Well‑versed in the regulatory landscape governing the ADG industry, with the ability to interpret and translate complex requirements into compliant, market‑relevant messaging.
Proven ability to develop high-impact content—such as blogs, whitepapers, and thought leadership pieces—that articulates our point of view and positions Wind River as an industry leader.
Skilled at crafting clear, compelling messaging tailored to both technical and executive audiences, grounded in industry insight and aligned with customer needs.
Proven success in demand generation and event marketing; ABM experience is a plus.
Strong project management and cross‑functional collaboration skills.
Preferred
ABM experience is a plus.
Flexible home office! We offer the flexibility of a hybrid work schedule or 100% remote.
Named Top Workplace for the 8th year in a row.
100% Employee covered Medical, Dental, and Vision insurance.
Flexible Time Off policy + 12 observed Holidays.
401(k) with company match.
Health Savings Account (HSA) and Flexible Spending Account (FSA).
Wellness Benefits through Unmind.
#J-18808-Ljbffr