Inspire
Director, Product, Martech & Customer Data
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Director, Product, Martech & Customer Data
role at
Inspire .
Purpose Customer Marketing is a cornerstone capability for Inspire, playing a key role in driving value for both the company and its franchisees. This capability is powered by a robust MarTech stack and foundational data products that support everything from strategic planning and campaign execution to customer‑facing applications, offers, analytics, and reporting. These systems form the backbone of how we understand and engage with our customers.
About the Role As the Director of Product – Customer Growth and Data Platforms, you will define the strategy and vision for the customer and marketing data product ecosystem. You will own the full product lifecycle across a range of domains, including data platform products, analytics solutions, and the implementation and management of key MarTech tools. The position sits within the Technology Product organization and works closely with partners across Marketing, Analytics, Engineering, Data Science, Business Intelligence, and Digital Experience teams.
What You’ll Drive
A modern MarTech and data ecosystem that enables precision marketing at scale.
A scalable foundation for segmentation, experimentation, and cross‑channel engagement.
A product team that operates as trusted advisors and delivery leaders across the enterprise.
A culture of continuous innovation balanced with accountability, transparency, and rigor.
Responsibilities
Product strategy: develop and manage Customer and Marketing data product strategy that incorporates product goals, stakeholder and franchisee needs, with an objective to drive value for everyone. Establish objective goals for the product with success and acceptance criteria using meaningful metrics, KPIs, and quantifiable business outcomes. Own business cases and adhere to budget.
Roadmap planning and prioritization: translate strategy into a roadmap with well‑defined capabilities, initiatives, and enablers that realize the product’s vision through incremental value creation. Allocate and manage work across product teams to ensure alignment and execution using Agile principles.
Leadership: lead and mentor a high‑performing team of Product Managers and Analysts, develop Team OKRs, drive accountability across stakeholders through relevant metrics.
Cross‑functional collaboration: collaborate effectively with cross‑functional teams, drive consensus and execution across all aspects of the product lifecycle. Provide guidance on product design, dependencies, and integration with other enterprise products.
Vendor management: manage all aspects of vendor relationships and contracts.
Innovation & emerging technologies: evaluate and incubate applications of GenAI, Agentic AI, and reinforcement learning for content automation, journey optimization, and intelligent decisioning.
Education & Experience Qualifications
Minimum 4‑year degree and/or bachelor’s degree, MBA preferred.
Minimum 10 years of product management experience working on data platforms or related technology solutions.
Minimum 5 years experience as a team leader and manager.
Required Knowledge, Skills, and Abilities
10+ years of progressive product management experience, with 3+ years in a Director or senior leadership role.
Deep knowledge of MarTech stack, including platforms and data activation tools (e.g., data warehouse, CDP, ESP, OMS, personalization platforms, CMS).
Track record of delivering measurable impact across CRM, personalization, or loyalty programs.
Strong understanding of customer data, lifecycle marketing, and campaign orchestration workflows.
Proven track record of coaching and developing high‑performing product teams, influencing across engineering, analytics, and business stakeholders in a matrixed organization.
Strong business acumen with experience in building business cases and translating data into strategy.
Excellent analytical and strategic thinking, data‑driven decisions, storytelling, communication, and executive presentation skills.
Inspire is a multi‑brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin‑Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands of individuals who change the way people eat, drink, and gather around the table, igniting flavorful experiences.
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Director, Product, Martech & Customer Data
role at
Inspire .
Purpose Customer Marketing is a cornerstone capability for Inspire, playing a key role in driving value for both the company and its franchisees. This capability is powered by a robust MarTech stack and foundational data products that support everything from strategic planning and campaign execution to customer‑facing applications, offers, analytics, and reporting. These systems form the backbone of how we understand and engage with our customers.
About the Role As the Director of Product – Customer Growth and Data Platforms, you will define the strategy and vision for the customer and marketing data product ecosystem. You will own the full product lifecycle across a range of domains, including data platform products, analytics solutions, and the implementation and management of key MarTech tools. The position sits within the Technology Product organization and works closely with partners across Marketing, Analytics, Engineering, Data Science, Business Intelligence, and Digital Experience teams.
What You’ll Drive
A modern MarTech and data ecosystem that enables precision marketing at scale.
A scalable foundation for segmentation, experimentation, and cross‑channel engagement.
A product team that operates as trusted advisors and delivery leaders across the enterprise.
A culture of continuous innovation balanced with accountability, transparency, and rigor.
Responsibilities
Product strategy: develop and manage Customer and Marketing data product strategy that incorporates product goals, stakeholder and franchisee needs, with an objective to drive value for everyone. Establish objective goals for the product with success and acceptance criteria using meaningful metrics, KPIs, and quantifiable business outcomes. Own business cases and adhere to budget.
Roadmap planning and prioritization: translate strategy into a roadmap with well‑defined capabilities, initiatives, and enablers that realize the product’s vision through incremental value creation. Allocate and manage work across product teams to ensure alignment and execution using Agile principles.
Leadership: lead and mentor a high‑performing team of Product Managers and Analysts, develop Team OKRs, drive accountability across stakeholders through relevant metrics.
Cross‑functional collaboration: collaborate effectively with cross‑functional teams, drive consensus and execution across all aspects of the product lifecycle. Provide guidance on product design, dependencies, and integration with other enterprise products.
Vendor management: manage all aspects of vendor relationships and contracts.
Innovation & emerging technologies: evaluate and incubate applications of GenAI, Agentic AI, and reinforcement learning for content automation, journey optimization, and intelligent decisioning.
Education & Experience Qualifications
Minimum 4‑year degree and/or bachelor’s degree, MBA preferred.
Minimum 10 years of product management experience working on data platforms or related technology solutions.
Minimum 5 years experience as a team leader and manager.
Required Knowledge, Skills, and Abilities
10+ years of progressive product management experience, with 3+ years in a Director or senior leadership role.
Deep knowledge of MarTech stack, including platforms and data activation tools (e.g., data warehouse, CDP, ESP, OMS, personalization platforms, CMS).
Track record of delivering measurable impact across CRM, personalization, or loyalty programs.
Strong understanding of customer data, lifecycle marketing, and campaign orchestration workflows.
Proven track record of coaching and developing high‑performing product teams, influencing across engineering, analytics, and business stakeholders in a matrixed organization.
Strong business acumen with experience in building business cases and translating data into strategy.
Excellent analytical and strategic thinking, data‑driven decisions, storytelling, communication, and executive presentation skills.
Inspire is a multi‑brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin‑Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands of individuals who change the way people eat, drink, and gather around the table, igniting flavorful experiences.
#J-18808-Ljbffr