Viant
About Viant
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand‑Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements.
The Opportunity Viant’s Healthcare business is expanding rapidly, with pharmaceutical and life sciences brands increasingly leveraging programmatic technology to engage healthcare professionals (HCPs) and patients responsibly. We are seeking an
Account Director, Healthcare & Pharma
to lead this next phase of growth by building brand‑direct partnerships, expanding agency influence, and driving adoption of Viant’s privacy‑compliant data, targeting, and measurement solutions.
This role is ideal for a strategic, solutions‑oriented leader who understands the complexities of regulated healthcare marketing. You’ll collaborate with Product, Business Development, Marketing, and Data Strategy teams to bring innovative, compliant advertising solutions to market—positioning Viant as the preferred DSP for pharmaceutical advertisers.
Key Responsibilities Accelerate Viant’s Growth in Pharma Marketing
Expand Viant’s footprint across pharmaceutical manufacturers, biotech companies, and healthcare agencies.
Establish Viant as the premier programmatic solution for HCP and patient marketing through audience innovation, compliant targeting, and measurable outcomes.
Champion Viant’s privacy‑first approach, ensuring adherence to HIPAA and industry standards for data activation and measurement.
Represent Viant at healthcare and pharma marketing events, driving thought leadership and brand visibility.
Brand‑First Demand Generation & Agency Influence
Develop and grow brand‑direct relationships with leading pharmaceutical marketers while partnering with agencies to drive DSP adoption.
Build go‑to‑market strategies that emphasize precision targeting, CTV innovation, and compliant omnichannel activation for both DTC and HCP campaigns.
Collaborate with healthcare media agencies and holding company partners to ensure Viant remains the platform of choice for pharma programmatic investment.
Product & Business Development Collaboration
Partner with Business Development to identify strategic data, measurement, and supply partners that enhance Viant’s pharmaceutical marketing capabilities.
Work cross‑functionally with Product and Data teams to refine Viant’s HCP and patient‑targeting solutions, leveraging advanced identity and AI‑driven optimization tools.
Align measurement frameworks to pharmaceutical marketing objectives—supporting outcomes such as prescription lift, HCP engagement, and brand awareness.
What You Bring
10+ years of advertising experience, with a minimum of 5+ years in pharmaceutical or healthcare marketing (brand‑direct, agency, or adtech).
Deep understanding of the pharmaceutical marketing ecosystem, including HCP and DTC channels, data compliance, and industry regulations.
Proven success driving programmatic adoption among pharma marketers and agencies.
Experience managing enterprise‑level relationships and negotiating MSAs within the adtech or digital media space.
Strategic, analytical thinker with the ability to translate complex regulatory and business challenges into creative media solutions.
Exceptional communication and presentation skills, with a talent for influencing senior stakeholders and educating clients on emerging technologies.
Collaborative, self‑starter mentality with a passion for innovation and measurable impact.
Why Viant?
Join a company with a growing CPG business
and take it to the next level.
Work at the forefront of autonomous advertising.
Work at the
cutting edge of programmatic advertising
with a
leading DSP in the market.
Competitive compensation, benefits, and career growth opportunities.
Life at Viant Investing in our employees’ professional growth is important to us, but so is investing in their well‑being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include
fully paid health insurance ,
paid parental leave
and
unlimited PTO
and more.
Base compensation range: $150,000 - $165,000
In accordance with NYS law, the range provided is Viant’s reasonable estimate of the compensation for this role. Final title and compensation for the position will be based on several factors including work experience and education.
Viant is an equal opportunity employer and makes employment decisions on the basis of merit. Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.
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The Opportunity Viant’s Healthcare business is expanding rapidly, with pharmaceutical and life sciences brands increasingly leveraging programmatic technology to engage healthcare professionals (HCPs) and patients responsibly. We are seeking an
Account Director, Healthcare & Pharma
to lead this next phase of growth by building brand‑direct partnerships, expanding agency influence, and driving adoption of Viant’s privacy‑compliant data, targeting, and measurement solutions.
This role is ideal for a strategic, solutions‑oriented leader who understands the complexities of regulated healthcare marketing. You’ll collaborate with Product, Business Development, Marketing, and Data Strategy teams to bring innovative, compliant advertising solutions to market—positioning Viant as the preferred DSP for pharmaceutical advertisers.
Key Responsibilities Accelerate Viant’s Growth in Pharma Marketing
Expand Viant’s footprint across pharmaceutical manufacturers, biotech companies, and healthcare agencies.
Establish Viant as the premier programmatic solution for HCP and patient marketing through audience innovation, compliant targeting, and measurable outcomes.
Champion Viant’s privacy‑first approach, ensuring adherence to HIPAA and industry standards for data activation and measurement.
Represent Viant at healthcare and pharma marketing events, driving thought leadership and brand visibility.
Brand‑First Demand Generation & Agency Influence
Develop and grow brand‑direct relationships with leading pharmaceutical marketers while partnering with agencies to drive DSP adoption.
Build go‑to‑market strategies that emphasize precision targeting, CTV innovation, and compliant omnichannel activation for both DTC and HCP campaigns.
Collaborate with healthcare media agencies and holding company partners to ensure Viant remains the platform of choice for pharma programmatic investment.
Product & Business Development Collaboration
Partner with Business Development to identify strategic data, measurement, and supply partners that enhance Viant’s pharmaceutical marketing capabilities.
Work cross‑functionally with Product and Data teams to refine Viant’s HCP and patient‑targeting solutions, leveraging advanced identity and AI‑driven optimization tools.
Align measurement frameworks to pharmaceutical marketing objectives—supporting outcomes such as prescription lift, HCP engagement, and brand awareness.
What You Bring
10+ years of advertising experience, with a minimum of 5+ years in pharmaceutical or healthcare marketing (brand‑direct, agency, or adtech).
Deep understanding of the pharmaceutical marketing ecosystem, including HCP and DTC channels, data compliance, and industry regulations.
Proven success driving programmatic adoption among pharma marketers and agencies.
Experience managing enterprise‑level relationships and negotiating MSAs within the adtech or digital media space.
Strategic, analytical thinker with the ability to translate complex regulatory and business challenges into creative media solutions.
Exceptional communication and presentation skills, with a talent for influencing senior stakeholders and educating clients on emerging technologies.
Collaborative, self‑starter mentality with a passion for innovation and measurable impact.
Why Viant?
Join a company with a growing CPG business
and take it to the next level.
Work at the forefront of autonomous advertising.
Work at the
cutting edge of programmatic advertising
with a
leading DSP in the market.
Competitive compensation, benefits, and career growth opportunities.
Life at Viant Investing in our employees’ professional growth is important to us, but so is investing in their well‑being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include
fully paid health insurance ,
paid parental leave
and
unlimited PTO
and more.
Base compensation range: $150,000 - $165,000
In accordance with NYS law, the range provided is Viant’s reasonable estimate of the compensation for this role. Final title and compensation for the position will be based on several factors including work experience and education.
Viant is an equal opportunity employer and makes employment decisions on the basis of merit. Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.
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