Strikepoint
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CRO & Funnel Strategist
role at
Strikepoint .
Strikepoint is an ROI-focused digital marketing agency dedicated to helping businesses scale through results-driven strategies. Founded in 2013, we deliver measurable growth for clients across funnels, paid media, and creative. As a recognized industry leader, we are on the Inc. 5000 list twice (2020 and 2022). Our team works with brands in finance, e‑commerce, tech, health & wellness, online education and more.
About This Role The CRO Funnel Strategist leads the strategic optimization of marketing funnels, landing pages, and offers. This strategic role requires bold ideas, not just execution. You’ll be the go‑to expert for building high‑performing landing pages, crafting compelling offers, and eliminating friction across the buyer journey.
Responsibilities Conversion Rate Optimization (CRO) & Funnel Performance
Analyze full-funnel performance using key metrics (CTR, bounce rate, drop‑off points, CVR, AOV, LTV)
Own the A/B and multivariate testing roadmap: headlines, offers, layouts, form fields, and CTAs
Translate test results into clear insights and iterate quickly based on performance data
Collaborate with copywriters and designers to test new hooks, page structures, and creative formats
Landing Page & Funnel Development
Build and optimize landing pages from the ground up using Unbounce, ClickFunnels, and WordPress
Ensure mobile‑first design, fast load times, and seamless UX across devices
Apply persuasive design principles and usability best practices to drive conversions
Maintain and evolve page templates, conversion assets, and offer layouts across products and verticals
Experimentation Program Ownership
Lead end‑to‑end conversion experiments from hypothesis and wireframe to launch and post‑test analysis
Coordinate cross‑functional resources (design, copy, dev) to deliver tests on time and within scope
Build scalable systems for documenting tests, learnings, and performance impact
Drive alignment on funnel improvement priorities based on effort vs impact and business objectives
Offer Design & Messaging Strategy
Develop, refine, and test offers that align with customer intent and pain points
Work with strategy and product teams to shape pricing structures, bonus stacking, urgency elements, and guarantee structures
Build messaging frameworks across funnel touchpoints (ads, LPs, email, retargeting) that reinforce a compelling value proposition
Funnel Architecture & Marketing Automation
Design and document end‑to‑end funnel flows for new campaigns, upsells, and lead‑gen initiatives
Implement automation workflows across Zapier, Make, and GoHighLevel to reduce manual lift
Integrate CRM, email, and retargeting logic to maintain consistency across touchpoints
Conduct periodic funnel audits and teardown competitor flows for insights and inspiration
AI Integration
Leverage AI tools (ChatGPT, Claude, Jasper, etc.) to accelerate copy iteration, landing page ideation, and funnel optimization
Build and refine AI workflows that improve speed and output quality
Stay current on AI developments and identify opportunities to integrate new tools into existing processes
Experience: 3+ years in a marketing role with a proven track record in an in‑house or agency environment
Education: BA/BS in marketing or business preferred, or equivalent work experience
Skills and Expertise
Proven experience improving conversion rates for digital offers, e‑commerce, lead gen, or info products
Strong communication skills with the ability to pitch ideas, handle pushback, and advocate for tests that matter
Ability to clearly communicate test results and performance trends to non‑technical stakeholders
Comfortable working in a fast‑paced, test‑and‑learn marketing environment
Sharp eye for design, user experience, and persuasive visual hierarchy
Deep knowledge of buyer psychology, direct response copywriting, and user behavior analysis
Experience using AI tools to improve marketing workflows and output
Hands‑on Experience With
Landing Page Builders: Unbounce, ClickFunnels, Instapage, WordPress
Automation Tools: Zapier, Make, GoHighLevel
CRM & ESPs: HubSpot, Salesforce, ActiveCampaign, GoHighLevel, Klaviyo, Beehiiv
Analytics Tools: GA4, Hotjar, Looker Studio, Excel/Sheets
AI Tools: ChatGPT, Claude, Jasper, or similar
Compensation
$75,000 - $100,000
Benefits
Robust Medical, Dental, and Vision insurance plans with generous employer contribution toward monthly premium costs
Customizable 401(k) plan with employer match after 90 days
Company‑paid Life Insurance Policy
Flexible PTO
Company‑provided MacBook
Hybrid/remote work policy
Location
Our office is in Laguna Beach, CA. Candidates within a nearby radius are preferred, but we are open to remote applicants with the right experience.
#J-18808-Ljbffr
CRO & Funnel Strategist
role at
Strikepoint .
Strikepoint is an ROI-focused digital marketing agency dedicated to helping businesses scale through results-driven strategies. Founded in 2013, we deliver measurable growth for clients across funnels, paid media, and creative. As a recognized industry leader, we are on the Inc. 5000 list twice (2020 and 2022). Our team works with brands in finance, e‑commerce, tech, health & wellness, online education and more.
About This Role The CRO Funnel Strategist leads the strategic optimization of marketing funnels, landing pages, and offers. This strategic role requires bold ideas, not just execution. You’ll be the go‑to expert for building high‑performing landing pages, crafting compelling offers, and eliminating friction across the buyer journey.
Responsibilities Conversion Rate Optimization (CRO) & Funnel Performance
Analyze full-funnel performance using key metrics (CTR, bounce rate, drop‑off points, CVR, AOV, LTV)
Own the A/B and multivariate testing roadmap: headlines, offers, layouts, form fields, and CTAs
Translate test results into clear insights and iterate quickly based on performance data
Collaborate with copywriters and designers to test new hooks, page structures, and creative formats
Landing Page & Funnel Development
Build and optimize landing pages from the ground up using Unbounce, ClickFunnels, and WordPress
Ensure mobile‑first design, fast load times, and seamless UX across devices
Apply persuasive design principles and usability best practices to drive conversions
Maintain and evolve page templates, conversion assets, and offer layouts across products and verticals
Experimentation Program Ownership
Lead end‑to‑end conversion experiments from hypothesis and wireframe to launch and post‑test analysis
Coordinate cross‑functional resources (design, copy, dev) to deliver tests on time and within scope
Build scalable systems for documenting tests, learnings, and performance impact
Drive alignment on funnel improvement priorities based on effort vs impact and business objectives
Offer Design & Messaging Strategy
Develop, refine, and test offers that align with customer intent and pain points
Work with strategy and product teams to shape pricing structures, bonus stacking, urgency elements, and guarantee structures
Build messaging frameworks across funnel touchpoints (ads, LPs, email, retargeting) that reinforce a compelling value proposition
Funnel Architecture & Marketing Automation
Design and document end‑to‑end funnel flows for new campaigns, upsells, and lead‑gen initiatives
Implement automation workflows across Zapier, Make, and GoHighLevel to reduce manual lift
Integrate CRM, email, and retargeting logic to maintain consistency across touchpoints
Conduct periodic funnel audits and teardown competitor flows for insights and inspiration
AI Integration
Leverage AI tools (ChatGPT, Claude, Jasper, etc.) to accelerate copy iteration, landing page ideation, and funnel optimization
Build and refine AI workflows that improve speed and output quality
Stay current on AI developments and identify opportunities to integrate new tools into existing processes
Experience: 3+ years in a marketing role with a proven track record in an in‑house or agency environment
Education: BA/BS in marketing or business preferred, or equivalent work experience
Skills and Expertise
Proven experience improving conversion rates for digital offers, e‑commerce, lead gen, or info products
Strong communication skills with the ability to pitch ideas, handle pushback, and advocate for tests that matter
Ability to clearly communicate test results and performance trends to non‑technical stakeholders
Comfortable working in a fast‑paced, test‑and‑learn marketing environment
Sharp eye for design, user experience, and persuasive visual hierarchy
Deep knowledge of buyer psychology, direct response copywriting, and user behavior analysis
Experience using AI tools to improve marketing workflows and output
Hands‑on Experience With
Landing Page Builders: Unbounce, ClickFunnels, Instapage, WordPress
Automation Tools: Zapier, Make, GoHighLevel
CRM & ESPs: HubSpot, Salesforce, ActiveCampaign, GoHighLevel, Klaviyo, Beehiiv
Analytics Tools: GA4, Hotjar, Looker Studio, Excel/Sheets
AI Tools: ChatGPT, Claude, Jasper, or similar
Compensation
$75,000 - $100,000
Benefits
Robust Medical, Dental, and Vision insurance plans with generous employer contribution toward monthly premium costs
Customizable 401(k) plan with employer match after 90 days
Company‑paid Life Insurance Policy
Flexible PTO
Company‑provided MacBook
Hybrid/remote work policy
Location
Our office is in Laguna Beach, CA. Candidates within a nearby radius are preferred, but we are open to remote applicants with the right experience.
#J-18808-Ljbffr