TikTok
Senior Campaign Marketing and Operations Manager - TikTok Local Services
TikTok, Seattle, Washington, us, 98127
Senior Campaign Marketing and Operations Manager - TikTok Local Services
Responsibilities
Plan and implement local service campaign/event strategies based on business goals, ramp up platform resources, such as product, creator, KOL, to guarantee engagement.
Responsible for managing the end-to-end marketing campaigns for local services, including budget planning, goal setting, resource allocation, and post-campaign analysis. Good ability to abstract general insights and strategies to support business development.
Collaborate with creator operations, product and merchant business development to leverage local service content distribution strategy through platform campaign/events.
Qualifications
Bachelor's degree in business, marketing, or a related field.
5+ years of experience in running end-to-end campaigns tied to revenue, sales, and/or GMV, operations, content marketing, transactional marketing, and experience in lifestyle business/e-commerce.
Strong analytical skills and ability to translate data into actionable insights.
Excellent communication and presentation skills.
Ability to work independently and collaboratively in a fast-paced environment.
Data-driven mindset and strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions.
Excellent negotiation skills and cross-functional collaboration and integration capabilities.
Clear logic, strong execution ability, strong self-drive, and good creativity.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $104712 - $192534 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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Plan and implement local service campaign/event strategies based on business goals, ramp up platform resources, such as product, creator, KOL, to guarantee engagement.
Responsible for managing the end-to-end marketing campaigns for local services, including budget planning, goal setting, resource allocation, and post-campaign analysis. Good ability to abstract general insights and strategies to support business development.
Collaborate with creator operations, product and merchant business development to leverage local service content distribution strategy through platform campaign/events.
Qualifications
Bachelor's degree in business, marketing, or a related field.
5+ years of experience in running end-to-end campaigns tied to revenue, sales, and/or GMV, operations, content marketing, transactional marketing, and experience in lifestyle business/e-commerce.
Strong analytical skills and ability to translate data into actionable insights.
Excellent communication and presentation skills.
Ability to work independently and collaboratively in a fast-paced environment.
Data-driven mindset and strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions.
Excellent negotiation skills and cross-functional collaboration and integration capabilities.
Clear logic, strong execution ability, strong self-drive, and good creativity.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $104712 - $192534 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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