AS Beauty Group
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This range is provided by AS Beauty Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$185,000.00/yr - $225,000.00/yr AS Beauty is one of the fastest-growing cosmetic companies in the market today. Based in New York City, we’re a family-run business developing global beauty brands that deliver real-world solutions for a diverse consumer base. Our portfolio includes Laura Geller Beauty, Bliss, Cover FX, Julep Beauty, and Mally Beauty. We’re looking for a
Head of Marketing
to join our Bliss team. This role oversees all brand, affiliate, paid ad, and CRM marketing for Bliss across all channels, primarily: DTC, TikTok, and Amazon. They will need to hire and manage a team of full time employees, freelancers, and agencies to support the business, as well as leverage internal resources already in place at AS Beauty. This role reports directly to the GM of Bliss. The ideal candidate is an experienced direct-to-consumer marketer with a strong aptitude for brand storytelling. They will have managed 8-figure marketing budgets and should have direct experience managing growth marketing channels (Meta, Google, TikTok) and CRM (email, text, loyalty). This person will have a laser focus on KPIs like CAC, AOV, and LTV, a scrappy, can-do attitude, high attention to detail, and thrive in a fast-paced,collaborative environment—someone who can anticipate issues, streamline workflows, and build scalable systems that support our continued growth. Salary Range:
$225,000, plus bonus and benefits This role is Monday-Thursday in-office with Fridays WFH. Key Responsibilities:
Manage 8-figure marketing budget and provide consistent reporting and insights into KPI drivers Direct all growth marketing across DTC, Amazon, and TikTok with the support of Bliss Head of Growth, in-house AS Beauty Amazon team, and in-house AS Beauty TikTok team; you will be responsible for strategically deploying ad spend cross-channels to meet revenue goals and scale into acquisition efficiencies Partner with in-house creative and brand marketing leads to execute brand campaigns, events, and produce creative assets for all channels Own e-Commerce website and channel (development, merchandising, imagery, apps, etc.) with support of e-Commerce manager (direct report) and other supporting AS Beauty teams and freelancers Own CRM with support of CRM Manager (direct report) and agencies to drive LTV Drive Bliss brand marketing efforts with support of PR Agency, Brand Associate (social, influencer, events), and internal AS Beauty Brand Marketing team; you will be responsible for concepting all brand moments and providing budget and guidance for execution Manage a team of 4 direct reports and relationships with cross-functional teams internally, as well as freelance and agency partners What We’re Looking For:
7+ years of experience in marketing for consumer brands Experience managing large marketing budgets, emphasis on growth marketing Direct experience managing a Meta advertising account CRM experience (specifically email + text marketing) Brand-forward thinker with natural ability to weave storytelling into communications Ability to prioritize and lead under pressure in a fast-paced environment Positive, self-motivated, and collaborative attitude. Bonus Points:
Experience with Amazon FBA, TikTok Shop, or similar marketplaces. What We Offer:
401(k) with Match Paid Time Off and Sick Leave Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries
Personal Care Product Manufacturing
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$185,000.00/yr - $225,000.00/yr AS Beauty is one of the fastest-growing cosmetic companies in the market today. Based in New York City, we’re a family-run business developing global beauty brands that deliver real-world solutions for a diverse consumer base. Our portfolio includes Laura Geller Beauty, Bliss, Cover FX, Julep Beauty, and Mally Beauty. We’re looking for a
Head of Marketing
to join our Bliss team. This role oversees all brand, affiliate, paid ad, and CRM marketing for Bliss across all channels, primarily: DTC, TikTok, and Amazon. They will need to hire and manage a team of full time employees, freelancers, and agencies to support the business, as well as leverage internal resources already in place at AS Beauty. This role reports directly to the GM of Bliss. The ideal candidate is an experienced direct-to-consumer marketer with a strong aptitude for brand storytelling. They will have managed 8-figure marketing budgets and should have direct experience managing growth marketing channels (Meta, Google, TikTok) and CRM (email, text, loyalty). This person will have a laser focus on KPIs like CAC, AOV, and LTV, a scrappy, can-do attitude, high attention to detail, and thrive in a fast-paced,collaborative environment—someone who can anticipate issues, streamline workflows, and build scalable systems that support our continued growth. Salary Range:
$225,000, plus bonus and benefits This role is Monday-Thursday in-office with Fridays WFH. Key Responsibilities:
Manage 8-figure marketing budget and provide consistent reporting and insights into KPI drivers Direct all growth marketing across DTC, Amazon, and TikTok with the support of Bliss Head of Growth, in-house AS Beauty Amazon team, and in-house AS Beauty TikTok team; you will be responsible for strategically deploying ad spend cross-channels to meet revenue goals and scale into acquisition efficiencies Partner with in-house creative and brand marketing leads to execute brand campaigns, events, and produce creative assets for all channels Own e-Commerce website and channel (development, merchandising, imagery, apps, etc.) with support of e-Commerce manager (direct report) and other supporting AS Beauty teams and freelancers Own CRM with support of CRM Manager (direct report) and agencies to drive LTV Drive Bliss brand marketing efforts with support of PR Agency, Brand Associate (social, influencer, events), and internal AS Beauty Brand Marketing team; you will be responsible for concepting all brand moments and providing budget and guidance for execution Manage a team of 4 direct reports and relationships with cross-functional teams internally, as well as freelance and agency partners What We’re Looking For:
7+ years of experience in marketing for consumer brands Experience managing large marketing budgets, emphasis on growth marketing Direct experience managing a Meta advertising account CRM experience (specifically email + text marketing) Brand-forward thinker with natural ability to weave storytelling into communications Ability to prioritize and lead under pressure in a fast-paced environment Positive, self-motivated, and collaborative attitude. Bonus Points:
Experience with Amazon FBA, TikTok Shop, or similar marketplaces. What We Offer:
401(k) with Match Paid Time Off and Sick Leave Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries
Personal Care Product Manufacturing
#J-18808-Ljbffr