Bristol Myers Squibb
Director, Taxonomy & Tagging Center of Excellence (COE)
Bristol Myers Squibb, Princeton, New Jersey, us, 08543
Director, Taxonomy & Tagging Center of Excellence (COE)
The Director, Taxonomy & Tagging Center of Excellence (CoE) is responsible for establishing and leading the enterprise taxonomy and tagging standards, governance, and enablement capability for Bristol Myers Squibb's Commercialization organization. This role owns the design, implementation, and continuous improvement of the classification frameworks, metadata schemas, tag libraries, and governance processes that power our omnichannel content, customer data, and engagement ecosystems. The Director will partner with the CRM/Marketing Automation, Omnichannel Engine, Business Insights, and Technology teams to ensure that taxonomy and tagging enable rapid asset discovery, personalization, automation, and performance measurement across all Therapeutic Areas. They will build the COE operating model, lead a team of taxonomy specialists, tag librarians, and tooling experts, and drive adoption of taxonomy best practices across business, BI&T, Sales, and vendor teams. Through strategy, governance, training, and continuous refinement, this role ensures Bristol Myers Squibb's omnichannel ecosystem becomes more efficient, data-rich, and scalable.
Responsibilities Define & Maintain Enterprise Taxonomy & Tagging Framework
Develop a comprehensive taxonomy covering content, customer, channel, product, campaign, and engagement classifications.
Build tagging standards and libraries to support personalization, analytics, search/discovery, and automation.
Ensure consistency and usability of tag libraries across platforms (CRM, marketing automation, content management, analytics).
Build the Tagging COE Operating Model & Governance
Establish the Taxonomy & Tagging Center of Excellence as a service line with policies, roles, governance forums, and SLA models.
Define change-control processes for taxonomy updates, tag retirements, versioning, and business-impact assessments.
Lead the COE team, including taxonomy architects, tag librarians, tool/platform specialists, vendor/agency partners.
Enable Omnichannel Execution, Automation & Analytics
Partner with Omnichannel Engine and CRM/MA teams to embed taxonomy/tagging logic into workflows, user journeys, and automation.
Ensure taxonomy supports downstream analytics, AI/ML, personalization logic, next-best-engagement, and reporting.
Collaborate with Business Insights & Technology to align tag metadata with data models, identity resolution, and platform integrations.
Ensure Asset Discovery, Compliance & Efficiency
Oversee tagging of content and assets (digital, field, print) to support rapid retrieval, reuse, personalization and targeting.
Ensure tagging frameworks and asset metadata support regulatory, legal, and compliance reviews as required by pharma commercial operations.
Drive efficiency by reducing duplication, improving asset findability, and standardizing metadata across franchises.
Drive Adoption, Training & Change Management
Develop training programs, playbooks, and user guides for content creators, marketers, Sales, digital and vendor teams on taxonomy/tagging best practices.
Lead stakeholder engagement and adoption initiatives to embed tagging practices into standard workflows and asset build cycles.
Monitor usage metrics (tag compliance, reuse rate, asset search time) and refine frameworks based on feedback and performance.
Continuous Improvement & Innovation
Monitor emerging trends in taxonomy, tagging, metadata standards, content classification and agentic use of metadata in pharma.
Pilot tagging automation tools (auto-tagging, GenAI models, taxonomy suggestion engines) to enhance scale and speed.
Review and refine taxonomy frameworks periodically to support evolving omnichannel strategies, channel mix, and regulatory environment.
Qualifications
Bachelor's degree in Information Science, Computer Science, Data Management, Business, or a related field (advanced degree preferred).
Minimum 8+ years of experience in life sciences, pharmaceutical, or healthcare industry, including taxonomy, metadata, data management, or commercial operations.
Expertise in designing and managing enterprise taxonomies, metadata frameworks, and tag libraries.
Hands‑on experience with taxonomy/tagging platforms, DAM/CMP systems, Veeva Vault PromoMats, CRM/marketing automation, or CDP/MDM platforms.
Proven experience establishing governance models, change‑control processes, and operating frameworks for taxonomy & tagging standards.
Technical proficiency with metadata, ontology, classification engines, auto‑tagging and AI‑assisted metadata enrichment solutions.
Experience leading cross‑functional teams, including taxonomy specialists, tag librarians, tool/platform experts, and vendors.
Track record of supporting personalization, analytics, automation, and regulatory compliance via taxonomy and tagging practices.
Strong communication, training, and stakeholder engagement capabilities to drive adoption of taxonomy and tagging best practices.
Compensation Overview Princeton, NJ – U.S. $198,820 – $240,917 The starting compensation range for this role is listed above for a full‑time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. Final, individual compensation will be decided based on demonstrated experience.
Benefits
Health Coverage (Medical, pharmacy, dental, and vision care).
Well‑being Support Programs (BMS Well‑Being Account, BMS Living Life Better, and Employee Assistance Programs).
Financial Well‑being and Protection (401(k) plan, short‑ and long‑term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support).
Paid Time Off (Unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs).
Global Shutdown (Annual global shutdown between Christmas and New Year’s Day).
Equal Employment Opportunity statement – Visit careers.bms.com/eeo – accessibility to access our complete Equal Employment Opportunity statement.
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Responsibilities Define & Maintain Enterprise Taxonomy & Tagging Framework
Develop a comprehensive taxonomy covering content, customer, channel, product, campaign, and engagement classifications.
Build tagging standards and libraries to support personalization, analytics, search/discovery, and automation.
Ensure consistency and usability of tag libraries across platforms (CRM, marketing automation, content management, analytics).
Build the Tagging COE Operating Model & Governance
Establish the Taxonomy & Tagging Center of Excellence as a service line with policies, roles, governance forums, and SLA models.
Define change-control processes for taxonomy updates, tag retirements, versioning, and business-impact assessments.
Lead the COE team, including taxonomy architects, tag librarians, tool/platform specialists, vendor/agency partners.
Enable Omnichannel Execution, Automation & Analytics
Partner with Omnichannel Engine and CRM/MA teams to embed taxonomy/tagging logic into workflows, user journeys, and automation.
Ensure taxonomy supports downstream analytics, AI/ML, personalization logic, next-best-engagement, and reporting.
Collaborate with Business Insights & Technology to align tag metadata with data models, identity resolution, and platform integrations.
Ensure Asset Discovery, Compliance & Efficiency
Oversee tagging of content and assets (digital, field, print) to support rapid retrieval, reuse, personalization and targeting.
Ensure tagging frameworks and asset metadata support regulatory, legal, and compliance reviews as required by pharma commercial operations.
Drive efficiency by reducing duplication, improving asset findability, and standardizing metadata across franchises.
Drive Adoption, Training & Change Management
Develop training programs, playbooks, and user guides for content creators, marketers, Sales, digital and vendor teams on taxonomy/tagging best practices.
Lead stakeholder engagement and adoption initiatives to embed tagging practices into standard workflows and asset build cycles.
Monitor usage metrics (tag compliance, reuse rate, asset search time) and refine frameworks based on feedback and performance.
Continuous Improvement & Innovation
Monitor emerging trends in taxonomy, tagging, metadata standards, content classification and agentic use of metadata in pharma.
Pilot tagging automation tools (auto-tagging, GenAI models, taxonomy suggestion engines) to enhance scale and speed.
Review and refine taxonomy frameworks periodically to support evolving omnichannel strategies, channel mix, and regulatory environment.
Qualifications
Bachelor's degree in Information Science, Computer Science, Data Management, Business, or a related field (advanced degree preferred).
Minimum 8+ years of experience in life sciences, pharmaceutical, or healthcare industry, including taxonomy, metadata, data management, or commercial operations.
Expertise in designing and managing enterprise taxonomies, metadata frameworks, and tag libraries.
Hands‑on experience with taxonomy/tagging platforms, DAM/CMP systems, Veeva Vault PromoMats, CRM/marketing automation, or CDP/MDM platforms.
Proven experience establishing governance models, change‑control processes, and operating frameworks for taxonomy & tagging standards.
Technical proficiency with metadata, ontology, classification engines, auto‑tagging and AI‑assisted metadata enrichment solutions.
Experience leading cross‑functional teams, including taxonomy specialists, tag librarians, tool/platform experts, and vendors.
Track record of supporting personalization, analytics, automation, and regulatory compliance via taxonomy and tagging practices.
Strong communication, training, and stakeholder engagement capabilities to drive adoption of taxonomy and tagging best practices.
Compensation Overview Princeton, NJ – U.S. $198,820 – $240,917 The starting compensation range for this role is listed above for a full‑time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. Final, individual compensation will be decided based on demonstrated experience.
Benefits
Health Coverage (Medical, pharmacy, dental, and vision care).
Well‑being Support Programs (BMS Well‑Being Account, BMS Living Life Better, and Employee Assistance Programs).
Financial Well‑being and Protection (401(k) plan, short‑ and long‑term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support).
Paid Time Off (Unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs).
Global Shutdown (Annual global shutdown between Christmas and New Year’s Day).
Equal Employment Opportunity statement – Visit careers.bms.com/eeo – accessibility to access our complete Equal Employment Opportunity statement.
#J-18808-Ljbffr