LockThreat GRC
Global Marketing Executive | Founder of MarketingHQ | B2B SaaS | Cyber & GRC GTM
Company Background
LockThreat LLC is a forward‑thinking technology company specializing in Enterprise Governance, Risk, and Compliance (GRC) automation. Our AI‑powered platform helps organizations streamline compliance, cybersecurity, and risk management operations across industries and regulatory environments. By centralizing GRC processes and delivering real‑time insights, LockThreat enables businesses to reduce risk, simplify compliance reporting, and enhance operational resilience in highly regulated markets. (https://www.lockthreat.ai/)
The Opportunity We’re looking for a Digital Demand Generation Manager who knows how to build pipeline in early‑stage B2B SaaS—someone who understands that demand generation isn’t about vanity metrics, it’s about creating real pipeline that converts. You will own our digital demand engine: paid media, SEO/SEM, content syndication, and digital campaigns that drive qualified leads into our funnel. This isn’t about generating volume—it’s about generating revenue.
Own the Digital Demand Engine
Build and execute integrated digital campaigns across paid search, paid social, display, content syndication, and retargeting
Drive MQL and SQL volume that converts to pipeline and revenue, not just top‑of‑funnel volume
Manage and optimize campaign performance across channels to hit pipeline targets
Partner with Sales to ensure lead quality and follow‑up discipline
Drive Strategic Programs
Develop account‑based marketing (ABM) campaigns targeting high‑value enterprise accounts
Build and optimize conversion paths from awareness to demo/trial
Create testing frameworks to continuously improve conversion rates and campaign efficiency
Own budget allocation and ROI reporting across all digital channels
Build the Foundation
Implement marketing automation workflows that nurture and qualify leads effectively
Develop audience segmentation strategies based on ICP, intent data, and behavioral signals
Partner with Content and Product Marketing to ensure campaigns are grounded in customer pain and value
Establish reporting and attribution frameworks that connect marketing activity to pipeline and revenue
Collaborate Cross‑Functionally
Work closely with Sales to understand ICP, refine targeting, and improve lead quality
Partner with Marketing Ops to ensure data hygiene, lead routing, and tech stack optimization
Align with Product Marketing on messaging, positioning, and campaign narratives
Coordinate with Content on asset creation and campaign enablement
What We’re Looking For
4–6 years in B2B SaaS demand generation, with hands‑on experience managing digital campaigns
Must have:
Direct experience in cybersecurity, GRC, or adjacent enterprise software markets
Strongly preferred:
Early‑stage startup experience (Series A–C) where you’ve built programs from scratch
Proven track record of generating qualified pipeline through digital channels
Deep understanding of enterprise sales cycles (6–12+ months) and complex buying committees
Technical Skills
Expert‑level experience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
Strong analytical skills with experience in attribution modeling, funnel analysis, and ROI measurement
Proficiency with CRM systems (Salesforce, HubSpot) and understanding of lead lifecycle management
Familiarity with intent data tools (6sense, Demandbase, Bombora) and ABM platforms is a plus
Strategic Mindset
You understand the difference between demand creation and demand capture
You know how to balance short‑term pipeline needs with long‑term brand and credibility building
You’re comfortable operating in ambiguity and building strategies without a perfect playbook
You think in systems, not tactics—understanding how channels work together, not in isolation
What Sets You Apart
You’ve worked in early‑stage environments where you had to figure things out, not just execute established playbooks
You understand cybersecurity or GRC buyer behavior, pain points, and decision‑making processes
You’re data‑driven but not data‑paralyzed, you know when to test, iterate, and move fast
You can communicate campaign performance and ROI to executives clearly and confidently
You’re scrappy and resourceful, comfortable doing the work yourself while also thinking strategically
What Success Looks Like
Own and deliver on marketing‑sourced pipeline targets (25–35% of total pipeline)
Build repeatable, scalable digital programs that drive predictable pipeline
Demonstrate measurable improvement in MQL → SQL conversion rates and campaign ROI
Establish clear attribution and reporting that connects marketing spend to revenue
Become the go‑to expert on what’s working, what’s not, and where to invest next
Why Join Us
Early‑stage impact:
Build programs from the ground up with real ownership and autonomy
Smart team:
Work with experienced GTM leaders who understand enterprise B2B
Real budget—We invest in demand generation because we know it drives the business
Career growth—As we scale, this role will grow into leadership opportunities
Market timing—we’re solving real problems in a category buyers care about—momentum is on our side
Benefits
Competitive compensation
Comprehensive health, dental, and vision coverage
Flexible PTO and paid holidays
Professional development budget and growth opportunities
Remote‑friendly work environment
Paid parental leave
The autonomy to build programs and make real impact from day one
EEO Statement We’re committed to building a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.
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The Opportunity We’re looking for a Digital Demand Generation Manager who knows how to build pipeline in early‑stage B2B SaaS—someone who understands that demand generation isn’t about vanity metrics, it’s about creating real pipeline that converts. You will own our digital demand engine: paid media, SEO/SEM, content syndication, and digital campaigns that drive qualified leads into our funnel. This isn’t about generating volume—it’s about generating revenue.
Own the Digital Demand Engine
Build and execute integrated digital campaigns across paid search, paid social, display, content syndication, and retargeting
Drive MQL and SQL volume that converts to pipeline and revenue, not just top‑of‑funnel volume
Manage and optimize campaign performance across channels to hit pipeline targets
Partner with Sales to ensure lead quality and follow‑up discipline
Drive Strategic Programs
Develop account‑based marketing (ABM) campaigns targeting high‑value enterprise accounts
Build and optimize conversion paths from awareness to demo/trial
Create testing frameworks to continuously improve conversion rates and campaign efficiency
Own budget allocation and ROI reporting across all digital channels
Build the Foundation
Implement marketing automation workflows that nurture and qualify leads effectively
Develop audience segmentation strategies based on ICP, intent data, and behavioral signals
Partner with Content and Product Marketing to ensure campaigns are grounded in customer pain and value
Establish reporting and attribution frameworks that connect marketing activity to pipeline and revenue
Collaborate Cross‑Functionally
Work closely with Sales to understand ICP, refine targeting, and improve lead quality
Partner with Marketing Ops to ensure data hygiene, lead routing, and tech stack optimization
Align with Product Marketing on messaging, positioning, and campaign narratives
Coordinate with Content on asset creation and campaign enablement
What We’re Looking For
4–6 years in B2B SaaS demand generation, with hands‑on experience managing digital campaigns
Must have:
Direct experience in cybersecurity, GRC, or adjacent enterprise software markets
Strongly preferred:
Early‑stage startup experience (Series A–C) where you’ve built programs from scratch
Proven track record of generating qualified pipeline through digital channels
Deep understanding of enterprise sales cycles (6–12+ months) and complex buying committees
Technical Skills
Expert‑level experience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
Strong analytical skills with experience in attribution modeling, funnel analysis, and ROI measurement
Proficiency with CRM systems (Salesforce, HubSpot) and understanding of lead lifecycle management
Familiarity with intent data tools (6sense, Demandbase, Bombora) and ABM platforms is a plus
Strategic Mindset
You understand the difference between demand creation and demand capture
You know how to balance short‑term pipeline needs with long‑term brand and credibility building
You’re comfortable operating in ambiguity and building strategies without a perfect playbook
You think in systems, not tactics—understanding how channels work together, not in isolation
What Sets You Apart
You’ve worked in early‑stage environments where you had to figure things out, not just execute established playbooks
You understand cybersecurity or GRC buyer behavior, pain points, and decision‑making processes
You’re data‑driven but not data‑paralyzed, you know when to test, iterate, and move fast
You can communicate campaign performance and ROI to executives clearly and confidently
You’re scrappy and resourceful, comfortable doing the work yourself while also thinking strategically
What Success Looks Like
Own and deliver on marketing‑sourced pipeline targets (25–35% of total pipeline)
Build repeatable, scalable digital programs that drive predictable pipeline
Demonstrate measurable improvement in MQL → SQL conversion rates and campaign ROI
Establish clear attribution and reporting that connects marketing spend to revenue
Become the go‑to expert on what’s working, what’s not, and where to invest next
Why Join Us
Early‑stage impact:
Build programs from the ground up with real ownership and autonomy
Smart team:
Work with experienced GTM leaders who understand enterprise B2B
Real budget—We invest in demand generation because we know it drives the business
Career growth—As we scale, this role will grow into leadership opportunities
Market timing—we’re solving real problems in a category buyers care about—momentum is on our side
Benefits
Competitive compensation
Comprehensive health, dental, and vision coverage
Flexible PTO and paid holidays
Professional development budget and growth opportunities
Remote‑friendly work environment
Paid parental leave
The autonomy to build programs and make real impact from day one
EEO Statement We’re committed to building a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.
#J-18808-Ljbffr