Walmart Connect
(USA) Manager, Marketing Planning And Strategy
Walmart Connect, Hoboken, New Jersey, us, 07030
(USA) Manager, Marketing Planning And Strategy
Position is located at Hoboken, NJ (preferred) or San Bruno, CA.
Base pay range: $96,000.00/yr - $186,000.00/yr.
About Walmart Connect Walmart Connect connects brands with Walmart’s 150 million weekly shoppers, helping advertisers reach customers where and when it matters most. The team enables advertisers to tell their stories through retail media, in‑store experiences, and digital touchpoints across Walmart’s ecosystem.
About the Role We are seeking a strategic storyteller and marketing leader to serve as a Vertical Marketing Manager. In this role, you will develop and lead category‑specific marketing strategies that transform insights and industry trends into compelling narratives and go‑to‑market materials. As a critical link between data, storytelling, and sales enablement, you will shape how Walmart Connect communicates its unique value proposition across key verticals and audiences.
Key Responsibilities
Build vertical‑specific stories that highlight Walmart Connect’s differentiated value proposition through the lens of your assigned industry categories.
Translate complex data and insights into cohesive, actionable stories that demonstrate Walmart Connect’s impact across the path to purchase.
Partner with Sales to design category decks, case studies, and insight‑driven toolkits that empower teams to have richer client conversations and accelerate revenue growth.
Ensure messaging developed for assigned categories is consistent with Walmart Connect marketplace positioning across all sales materials and enablement channels.
Collaborate on research and insights initiatives—including agency studies, advertiser perception reports, and category analyses—to position Walmart Connect as a trusted retail media authority.
Develop materials that elevate Walmart Connect’s role in shaping the broader advertising and retail ecosystem.
Use 1st and 3rd party data sources and tools to provide seasonal and category‑level insights that inform enterprise marketing campaigns, long‑term business planning, and client strategy.
Surface and package key trends to support vertical growth narratives and internal alignment.
Collaborate with Content Strategy, Events, and Brand Marketing teams to ensure vertical narratives align with Walmart Connect’s overarching story and visual identity.
Partner with Design and Creative Studio teams to develop cohesive, visually compelling assets.
Qualifications
5+ years of professional experience in advertising, product marketing, insights, or category marketing.
Proven experience developing messaging frameworks, go‑to‑market materials, and thought leadership content.
Visual storytelling and presentation design skills (PowerPoint, Keynote, or similar).
Bachelor’s degree in marketing, communications, business, or related field.
Strong understanding of the U.S. advertising and retail media landscape, including full‑funnel measurement principles.
Demonstrated ability to translate complex data into actionable insights and compelling stories.
Experience collaborating across Sales, Product, Marketing, Insights, and Design teams.
Proficiency using consumer and media research databases (Nielsen, MRI, ComScore, etc.) and AI‑driven tools for content development and insight generation.
Experience supporting category marketing for Food, Consumables, or Retail sector.
Preferred Qualifications
Master’s degree in Business Administration or related field.
Marketing or related field experience beyond minimum requirements.
Benefits Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company‑paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. Live Better U is a Walmart‑paid education benefit program for full‑time and part‑time associates. Tuition, books, and fees are fully paid for by Walmart.
Recruitment Walmart and its subsidiaries are committed to maintaining a drug‑free workplace and have a no‑tolerance policy regarding the use of illegal drugs and alcohol on the job.
Salary and Locations
Hoboken, New Jersey
– $96,000.00 – $186,000.00 per year.
San Bruno, California
– $104,000.00 – $202,000.00 per year.
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Base pay range: $96,000.00/yr - $186,000.00/yr.
About Walmart Connect Walmart Connect connects brands with Walmart’s 150 million weekly shoppers, helping advertisers reach customers where and when it matters most. The team enables advertisers to tell their stories through retail media, in‑store experiences, and digital touchpoints across Walmart’s ecosystem.
About the Role We are seeking a strategic storyteller and marketing leader to serve as a Vertical Marketing Manager. In this role, you will develop and lead category‑specific marketing strategies that transform insights and industry trends into compelling narratives and go‑to‑market materials. As a critical link between data, storytelling, and sales enablement, you will shape how Walmart Connect communicates its unique value proposition across key verticals and audiences.
Key Responsibilities
Build vertical‑specific stories that highlight Walmart Connect’s differentiated value proposition through the lens of your assigned industry categories.
Translate complex data and insights into cohesive, actionable stories that demonstrate Walmart Connect’s impact across the path to purchase.
Partner with Sales to design category decks, case studies, and insight‑driven toolkits that empower teams to have richer client conversations and accelerate revenue growth.
Ensure messaging developed for assigned categories is consistent with Walmart Connect marketplace positioning across all sales materials and enablement channels.
Collaborate on research and insights initiatives—including agency studies, advertiser perception reports, and category analyses—to position Walmart Connect as a trusted retail media authority.
Develop materials that elevate Walmart Connect’s role in shaping the broader advertising and retail ecosystem.
Use 1st and 3rd party data sources and tools to provide seasonal and category‑level insights that inform enterprise marketing campaigns, long‑term business planning, and client strategy.
Surface and package key trends to support vertical growth narratives and internal alignment.
Collaborate with Content Strategy, Events, and Brand Marketing teams to ensure vertical narratives align with Walmart Connect’s overarching story and visual identity.
Partner with Design and Creative Studio teams to develop cohesive, visually compelling assets.
Qualifications
5+ years of professional experience in advertising, product marketing, insights, or category marketing.
Proven experience developing messaging frameworks, go‑to‑market materials, and thought leadership content.
Visual storytelling and presentation design skills (PowerPoint, Keynote, or similar).
Bachelor’s degree in marketing, communications, business, or related field.
Strong understanding of the U.S. advertising and retail media landscape, including full‑funnel measurement principles.
Demonstrated ability to translate complex data into actionable insights and compelling stories.
Experience collaborating across Sales, Product, Marketing, Insights, and Design teams.
Proficiency using consumer and media research databases (Nielsen, MRI, ComScore, etc.) and AI‑driven tools for content development and insight generation.
Experience supporting category marketing for Food, Consumables, or Retail sector.
Preferred Qualifications
Master’s degree in Business Administration or related field.
Marketing or related field experience beyond minimum requirements.
Benefits Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company‑paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. Live Better U is a Walmart‑paid education benefit program for full‑time and part‑time associates. Tuition, books, and fees are fully paid for by Walmart.
Recruitment Walmart and its subsidiaries are committed to maintaining a drug‑free workplace and have a no‑tolerance policy regarding the use of illegal drugs and alcohol on the job.
Salary and Locations
Hoboken, New Jersey
– $96,000.00 – $186,000.00 per year.
San Bruno, California
– $104,000.00 – $202,000.00 per year.
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