Headway
Head of Patient Analytics
Headway’s mission is to build a new mental health care system everyone can access. We use AI‑powered software to help therapists accept insurance and scale their practices. As Head of Patient Analytics, you will lead the analytics organization that drives growth and patient impact across Product, Growth Marketing, Operations, Finance, and Clinical.
In This Role, You Will Shape a world‑class patient product experience
Partner with product, engineering, and operations to deeply understand the patient journey and identify the highest‑leverage opportunities to improve discovery, conversion, and outcomes.
Lead the analytics approach for product changes: clarify goals, define success metrics, diagnose trade‑offs, and ensure learnings drive roadmap decisions.
Build strong segmentation and cohort analysis to explain who we serve best, where drop‑offs happen, and which experiences drive long‑term value.
Build the patient growth and marketing analytics engine
Own the analytics strategy for consumer acquisition and performance marketing, measuring channel effectiveness, creative performance, conversion quality, CAC efficiency, and incrementality.
Partner with Growth Marketing and Finance to improve budget allocation through clear measurement, forecasting inputs, and crisp performance narratives.
Establish an operating cadence that makes marketing performance, funnel health, and unit economics legible to leaders and turns weekly learning into action.
Run a high‑velocity learning system
Establish a rigorous experimentation culture across marketing and product, setting hypotheses, fast iteration loops, guardrails, and decision‑oriented readouts.
Create repeatable “insight to action” mechanisms: standardized deep dives, performance narratives, and decision memos that accelerate leadership alignment.
Scale an elite team
Lead, coach, and develop a team of data scientists and data science managers; set clear expectations for ownership, communication, and impact.
Recruit and retain world‑class talent and build a structure that scales from 6–8 people to around double that size through 2026.
Build strong managers and tech leads, creating a culture that is rigorous, curious, and relentlessly focused on business outcomes.
Own standards for truth and clarity
Define and enforce metric standards across the patient funnel so teams align on what matters and can confidently compare performance over time.
Ensure stakeholders have trustworthy self‑serve reporting and clear definitions, minimizing time spent debating numbers.
Marketing analytics priorities (core to the role)
Performance marketing measurement: channel performance, creative learning, funnel conversion, landing experiences, and attribution.
Incremental and causal measurement: design tests and analyses that distinguish correlation from true impact.
Budget and efficiency narratives: CAC, payback, cohort quality, saturation effects, and marginal ROI.
Growth diagnostics: identify why performance changed, what levers matter, and what actions will improve results.
You’ll be a Great Fit If
10+ years of experience in analytics, growth analytics, marketing analytics, product analytics, or data‑driven strategy, with 6+ years leading and scaling teams.
Built analytics that materially improved consumer growth outcomes: acquisition efficiency, conversion, retention, and product‑led expansion.
Strong marketing analytics instincts and can partner credibly with Growth leaders on channels, creative, attribution, and incrementality.
Translate messy consumer journeys into clear metrics, crisp narratives, and high‑quality decisions without slowing teams.
Exceptional leader and coach with a track record of hiring world‑class talent and building high‑performance teams.
Intellectual honesty, strong judgment, and ability to push back when measurement is weak or narratives are wrong.
Deep expertise in experimentation design, statistical inference, and causal methods such as CUPED, diff‑in‑diff, synthetic controls, or propensity modeling.
Experience partnering cross‑functionally to drive measurable improvements in user experience or product performance.
Comfort with ambiguity and a bias toward action, clarity, and iteration.
Motivated to advance Headway’s mission to make mental healthcare more accessible and affordable across the United States.
Compensation & Benefits The expected base pay for this position spans our Director and VP range: $255,000 to $350,000, based on qualifications and experience. In addition to base salary, this role may be eligible for performance‑based variable compensation and an equity grant.
We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity.
Equity compensation
Medical, dental, and vision coverage
HSA / FSA
401(k)
Work‑from‑home stipend
Therapy reimbursement
16‑week parental leave for eligible employees
Carrot fertility annual reimbursement and membership
13 paid holidays each year, including a holiday break between December 25th and December 31st
Flexible PTO
Employee Assistance Program (EAP)
Training and professional development
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects diversity across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.
Headway participates in E‑Verify.
Headway is committed to the full inclusion of all qualified individuals. Persons with disabilities will be provided reasonable accommodations during the application or interview process.
Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.
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In This Role, You Will Shape a world‑class patient product experience
Partner with product, engineering, and operations to deeply understand the patient journey and identify the highest‑leverage opportunities to improve discovery, conversion, and outcomes.
Lead the analytics approach for product changes: clarify goals, define success metrics, diagnose trade‑offs, and ensure learnings drive roadmap decisions.
Build strong segmentation and cohort analysis to explain who we serve best, where drop‑offs happen, and which experiences drive long‑term value.
Build the patient growth and marketing analytics engine
Own the analytics strategy for consumer acquisition and performance marketing, measuring channel effectiveness, creative performance, conversion quality, CAC efficiency, and incrementality.
Partner with Growth Marketing and Finance to improve budget allocation through clear measurement, forecasting inputs, and crisp performance narratives.
Establish an operating cadence that makes marketing performance, funnel health, and unit economics legible to leaders and turns weekly learning into action.
Run a high‑velocity learning system
Establish a rigorous experimentation culture across marketing and product, setting hypotheses, fast iteration loops, guardrails, and decision‑oriented readouts.
Create repeatable “insight to action” mechanisms: standardized deep dives, performance narratives, and decision memos that accelerate leadership alignment.
Scale an elite team
Lead, coach, and develop a team of data scientists and data science managers; set clear expectations for ownership, communication, and impact.
Recruit and retain world‑class talent and build a structure that scales from 6–8 people to around double that size through 2026.
Build strong managers and tech leads, creating a culture that is rigorous, curious, and relentlessly focused on business outcomes.
Own standards for truth and clarity
Define and enforce metric standards across the patient funnel so teams align on what matters and can confidently compare performance over time.
Ensure stakeholders have trustworthy self‑serve reporting and clear definitions, minimizing time spent debating numbers.
Marketing analytics priorities (core to the role)
Performance marketing measurement: channel performance, creative learning, funnel conversion, landing experiences, and attribution.
Incremental and causal measurement: design tests and analyses that distinguish correlation from true impact.
Budget and efficiency narratives: CAC, payback, cohort quality, saturation effects, and marginal ROI.
Growth diagnostics: identify why performance changed, what levers matter, and what actions will improve results.
You’ll be a Great Fit If
10+ years of experience in analytics, growth analytics, marketing analytics, product analytics, or data‑driven strategy, with 6+ years leading and scaling teams.
Built analytics that materially improved consumer growth outcomes: acquisition efficiency, conversion, retention, and product‑led expansion.
Strong marketing analytics instincts and can partner credibly with Growth leaders on channels, creative, attribution, and incrementality.
Translate messy consumer journeys into clear metrics, crisp narratives, and high‑quality decisions without slowing teams.
Exceptional leader and coach with a track record of hiring world‑class talent and building high‑performance teams.
Intellectual honesty, strong judgment, and ability to push back when measurement is weak or narratives are wrong.
Deep expertise in experimentation design, statistical inference, and causal methods such as CUPED, diff‑in‑diff, synthetic controls, or propensity modeling.
Experience partnering cross‑functionally to drive measurable improvements in user experience or product performance.
Comfort with ambiguity and a bias toward action, clarity, and iteration.
Motivated to advance Headway’s mission to make mental healthcare more accessible and affordable across the United States.
Compensation & Benefits The expected base pay for this position spans our Director and VP range: $255,000 to $350,000, based on qualifications and experience. In addition to base salary, this role may be eligible for performance‑based variable compensation and an equity grant.
We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity.
Equity compensation
Medical, dental, and vision coverage
HSA / FSA
401(k)
Work‑from‑home stipend
Therapy reimbursement
16‑week parental leave for eligible employees
Carrot fertility annual reimbursement and membership
13 paid holidays each year, including a holiday break between December 25th and December 31st
Flexible PTO
Employee Assistance Program (EAP)
Training and professional development
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects diversity across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.
Headway participates in E‑Verify.
Headway is committed to the full inclusion of all qualified individuals. Persons with disabilities will be provided reasonable accommodations during the application or interview process.
Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.
#J-18808-Ljbffr