Wasserman
Copywriter – Integrated Sponsorships & Brand Partnerships
Wasserman, New York, New York, us, 10261
Copywriter – Integrated Sponsorships & Brand Partnerships
Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We’re a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.
Job Overview Wasserman Creative is in the business of relevance, helping brands tap into the cultural heartbeat of sports, music, entertainment, and lifestyle in ways that matter. We don’t do forgettable. From the 2026 FIFA World Cup, LA28 Olympics, NFL, NHL, NBA, MLS, Coachella, and beyond, we develop groundbreaking brand partnership campaigns that make a lasting impact.
What You’ll Do
Develop sponsorship core creative concepts and activation ideas that connect brands with fans in meaningful ways.
Write across formats—from campaign taglines to experiential activations to social content.
Collaborate with art directors, strategists, and designers to craft compelling integrated campaigns.
Pitch big ideas—both in decks and in the room—with storytelling that sells the creative vision.
Stay on top of industry and cultural trends to create sponsorships that feel fresh and relevant.
Mentor junior creative staff on projects, helping them improve their concepting, presenting, and strategic marketing skills.
Work in a hybrid arrangement from our Dumbo, NY office 3x/week.
Who You Are
5+ years of experience in a brand storytelling, sponsorships, or integrated marketing role (agency experience preferred).
A killer portfolio that showcases campaign thinking and partnership voice development as well as tactical channel activations.
Flawless grammar & spelling plus the instinct to write like people actually talk.
A passion for sports, entertainment, and culture where you understand the space and what makes fans engage.
Strong presentation skills— you can sell an idea, not just write it.
Experience working with designers, strategists, and partner agencies to bring campaigns to life.
Excitement to work and collaborate in an incredible NYC office three days per week.
Base Salary Base salary range: $70K – $95K, plus bonus potential if applicable. Actual base salary is dependent on several factors including but not limited to market dynamics, location and region, experience, specialized skills/training, level of responsibility, budgetary considerations, and tenure at the company.
Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
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Job Overview Wasserman Creative is in the business of relevance, helping brands tap into the cultural heartbeat of sports, music, entertainment, and lifestyle in ways that matter. We don’t do forgettable. From the 2026 FIFA World Cup, LA28 Olympics, NFL, NHL, NBA, MLS, Coachella, and beyond, we develop groundbreaking brand partnership campaigns that make a lasting impact.
What You’ll Do
Develop sponsorship core creative concepts and activation ideas that connect brands with fans in meaningful ways.
Write across formats—from campaign taglines to experiential activations to social content.
Collaborate with art directors, strategists, and designers to craft compelling integrated campaigns.
Pitch big ideas—both in decks and in the room—with storytelling that sells the creative vision.
Stay on top of industry and cultural trends to create sponsorships that feel fresh and relevant.
Mentor junior creative staff on projects, helping them improve their concepting, presenting, and strategic marketing skills.
Work in a hybrid arrangement from our Dumbo, NY office 3x/week.
Who You Are
5+ years of experience in a brand storytelling, sponsorships, or integrated marketing role (agency experience preferred).
A killer portfolio that showcases campaign thinking and partnership voice development as well as tactical channel activations.
Flawless grammar & spelling plus the instinct to write like people actually talk.
A passion for sports, entertainment, and culture where you understand the space and what makes fans engage.
Strong presentation skills— you can sell an idea, not just write it.
Experience working with designers, strategists, and partner agencies to bring campaigns to life.
Excitement to work and collaborate in an incredible NYC office three days per week.
Base Salary Base salary range: $70K – $95K, plus bonus potential if applicable. Actual base salary is dependent on several factors including but not limited to market dynamics, location and region, experience, specialized skills/training, level of responsibility, budgetary considerations, and tenure at the company.
Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
#J-18808-Ljbffr