TikTok
Product Manager, Brand Ads (Web Traffic)
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Responsibilities
Responsible for building brand ads solutions to improve advertising effectiveness and efficiency. Lead brand ads product (for web‑traffic) strategy and roadmap planning for traffic strategy optimization and ad format innovations.
Collaborate closely with product marketing, sales, agencies and clients to deeply understand advertising market dynamics and customer needs, build brand advertising solutions to deliver value for our customers and drive revenue for the platform.
Strengthen product solutions and enablement tools for premium ad products to gain large video budgets at scale.
Proven record of building shop advertising products.
Qualifications Minimum Qualifications
Bachelor's degree
3+ years of experience as a Product Manager
Deep understanding of ad tech and brand advertising, expertise in traffic strategy
Excellent problem solver, goal and data driven, strong ownership, excellent communication and coordination skills
Ability to work in a fast pace environment
Preferred Qualifications
Working experience with any ads platform
Preferred background in digital advertising
Experience working in a start‑up environment
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work toward every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request .
Job Information Compensation (annual): $165,120 – $414,000. Additional benefits include medical, dental, vision, 401(k) match, parental leave, disability coverage, life insurance, wellbeing benefits, 10 paid holidays, 10 paid sick days and paid personal time.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Product Management and Marketing
Industries Technology, Information and Internet
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Get AI-powered advice on this job and more exclusive features.
Responsibilities
Responsible for building brand ads solutions to improve advertising effectiveness and efficiency. Lead brand ads product (for web‑traffic) strategy and roadmap planning for traffic strategy optimization and ad format innovations.
Collaborate closely with product marketing, sales, agencies and clients to deeply understand advertising market dynamics and customer needs, build brand advertising solutions to deliver value for our customers and drive revenue for the platform.
Strengthen product solutions and enablement tools for premium ad products to gain large video budgets at scale.
Proven record of building shop advertising products.
Qualifications Minimum Qualifications
Bachelor's degree
3+ years of experience as a Product Manager
Deep understanding of ad tech and brand advertising, expertise in traffic strategy
Excellent problem solver, goal and data driven, strong ownership, excellent communication and coordination skills
Ability to work in a fast pace environment
Preferred Qualifications
Working experience with any ads platform
Preferred background in digital advertising
Experience working in a start‑up environment
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work toward every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request .
Job Information Compensation (annual): $165,120 – $414,000. Additional benefits include medical, dental, vision, 401(k) match, parental leave, disability coverage, life insurance, wellbeing benefits, 10 paid holidays, 10 paid sick days and paid personal time.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Product Management and Marketing
Industries Technology, Information and Internet
#J-18808-Ljbffr