Amazon
Overview
Are you a tech‑savvy storyteller who can simplify the complex and communicate it in a compelling way to your target audience? At AWS, we’re seeking a Sr. Product Marketing Manager with technical chops who can shape the future of our AI‑based products for business users.
As the world’s leading cloud and AI provider with 200+ services, AWS needs strategic thinkers who can connect the dots across our vast portfolio. In this role, you’ll work backwards from customer needs to influence product strategy across multiple domains—from Analytics and AI to Security. We’re looking for a unique blend of technologist and business strategist—someone who can dive deep into technical architecture while crafting portfolio‑level value propositions that resonate with customers. You’ll partner with product and GTM teams to identify our ideal customers, understand their priorities and use cases, shape our portfolio of offerings to address those use cases, synthesize market intelligence, and develop messaging that helps customers understand how AWS can transform their business. If you thrive at the intersection of technology and business strategy and want to impact how organizations around the world leverage cloud computing and AI, this role is for you.
Key Responsibilities
Know your ideal customer deeply, their challenges and pain points. Understand the environment in which they work, the technologies they already use, and the countless alternatives they have.
Create and drive perceptions through positioning and messaging that connects the needs of the customer with the job to be done (JBTD) and differentiates from the other alternatives customers have—including no action.
Define and drive the go‑to‑market plan that creates awareness, consideration, purchase, and loyalty and activate cross‑company resources to execute the end‑to‑end plan.
Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles.
Develop technical content—including presentations, demonstrations, and reference architectures—that educate customers on AWS offerings.
Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions.
Basic Qualifications
6+ years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience building, executing, and scaling cross‑functional marketing programs
Preferred Qualifications
Experience with customer segmentation, profiling, and targeting
Equal Opportunity Employer Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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As the world’s leading cloud and AI provider with 200+ services, AWS needs strategic thinkers who can connect the dots across our vast portfolio. In this role, you’ll work backwards from customer needs to influence product strategy across multiple domains—from Analytics and AI to Security. We’re looking for a unique blend of technologist and business strategist—someone who can dive deep into technical architecture while crafting portfolio‑level value propositions that resonate with customers. You’ll partner with product and GTM teams to identify our ideal customers, understand their priorities and use cases, shape our portfolio of offerings to address those use cases, synthesize market intelligence, and develop messaging that helps customers understand how AWS can transform their business. If you thrive at the intersection of technology and business strategy and want to impact how organizations around the world leverage cloud computing and AI, this role is for you.
Key Responsibilities
Know your ideal customer deeply, their challenges and pain points. Understand the environment in which they work, the technologies they already use, and the countless alternatives they have.
Create and drive perceptions through positioning and messaging that connects the needs of the customer with the job to be done (JBTD) and differentiates from the other alternatives customers have—including no action.
Define and drive the go‑to‑market plan that creates awareness, consideration, purchase, and loyalty and activate cross‑company resources to execute the end‑to‑end plan.
Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles.
Develop technical content—including presentations, demonstrations, and reference architectures—that educate customers on AWS offerings.
Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions.
Basic Qualifications
6+ years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience building, executing, and scaling cross‑functional marketing programs
Preferred Qualifications
Experience with customer segmentation, profiling, and targeting
Equal Opportunity Employer Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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