Optomi
Product Manager (CJA): Hybrid in Dallas, TX (preferred) OR Los Angeles, CA
Optomi, in partnership with a global leader in digital customer engagement, is seeking a Senior Customer Journey Analytics Strategist to lead the enterprise-wide enablement, integration, and optimization of Adobe Customer Journey Analytics (CJA) .
This is a strategic, high-visibility role supporting a major MarTech modernization initiative and helping an enterprise unlock cross-channel customer insights using Adobe Experience Platform and CJA. This is NOT a hands-on dashboard/reporting role — it is strategy, governance, enablement, and cross-functional leadership.
Responsibilities:
- Serve as the enterprise’s primary authority on Adobe Customer Journey Analytics (CJA) capabilities, roadmap, and best practices.
- Translate marketing, CX, and business objectives into actionable CJA use cases , analytics frameworks, and measurement strategies.
- Partner with data engineering, MarTech, CRM/CDP teams, and external vendors to define data requirements, ingestion workflows, identity strategies, and integrations .
- Enable seamless data flows between AEP, CRM, CDP, analytics platforms, customer service systems, paid media , and API-driven tools.
- Lead cross-functional collaboration with marketing, analytics, engineering, and product teams to align priorities, onboard vendors, and activate capabilities .
- Troubleshoot platform, integration, and configuration issues alongside internal and external stakeholders.
- Train business teams on CJA dashboards, attribution, segmentation, insight development, and best practices .
- Establish governance frameworks, repeatable processes, standards, and documentation for CJA analytics and reporting.
- Support the organization as it transitions from legacy reporting tools to Adobe CJA.
- Provide strategic input on Adobe Experience Cloud capabilities as the organization evaluates platform decisions between Adobe and Salesforce.
Must-Have Qualifications:
- Strong hands-on expertise with Adobe Customer Journey Analytics (CJA) and/or Adobe Experience Platform (AEP).
- Deep understanding of data flows, identity stitching, integrations, APIs, and MarTech ecosystems (technical fluency, no coding required).
- Experience enabling enterprise analytics or customer journey platforms across multiple teams.
- Ability to translate business requirements into technical and data requirements for delivery teams.
- Experience collaborating with marketing, analytics, engineering, data modeling teams, and product owners.
- Strong communication, stakeholder alignment, and cross-functional leadership skills.
- Background in product ownership, analytics strategy, or MarTech platform enablement is highly preferred.
Why This Role Is Exciting:
- Support one of the most high-visibility digital transformation initiatives within a large enterprise!
- Play a key role in enabling both Customer Journey Analytics and Journey Orchestration capabilities!
- Influence the organization’s MarTech roadmap!
- Partner cross-functionally with product managers, data modelers, systems admins, marketing teams, and engineering!
- Help build an enterprise-wide analytics foundation that will shape how the business understands and engages customers!
- Work onsite in a collaborative hybrid model in Dallas or Los Angeles !