Washington Nationals
Director, Marketing – Washington Nationals
Apply for the
Director, Marketing
role at
Washington Nationals .
Summary The Director of Marketing leads the development and execution of integrated, multi‑channel strategies to drive brand growth, fan acquisition, loyalty, and ticket revenue. Overseeing paid and owned marketing strategy, the Director ensures a cohesive approach across digital, social, and media partnerships, deepening community connections while optimizing performance across all channels.
Responsibilities
Develop and implement a comprehensive integrated marketing strategy aligned with organizational goals to maximize ticket revenue and fan engagement.
Drive optimized messaging, calls to action, and conversion rates across all distribution channels, including Nationals.com, social handles, app, in‑game assets, paid social, paid digital, email, and more.
Support strategic promotions to drive incremental ticket sales; align closely with strategy and ticketing teams.
Oversee creative campaigns that increase game‑day attendance and enhance fan engagement.
Drive ticket revenue through strategic product campaigns (season tickets, group sales coordination with sales team, upsell & retention programs).
Collaborate cross‑functionally with Creative Services, Content & Broadcasting, Promotions & Events, Business Strategy & Analytics, Communications, Baseball Operations, and Revenue teams to ensure seamless execution of evergreen programs and marketing campaigns.
Work closely with the creative team on the creation, testing, and optimization of media assets and targets.
Lead the day‑to‑day management of internal teams, including handling marketing requests such as promotional campaign briefs, timelines, deliverables, and budgets.
Lead lifecycle marketing initiatives to onboard, engage, and retain fans, increasing lifetime value and enhancing customer experience.
Manage the overall success of Washington Nationals advertising campaigns, including implementation, tracking, and optimization.
Establish clear goals and KPIs; partner with Business Strategy & Analytics to develop measurement plans that optimize campaigns.
Deliver performance analysis, A/B testing, ROI reporting, and actionable insights across all channels and tactics.
Monitor campaign effectiveness, track budgets, and provide accurate forecasts in collaboration with analytics teams.
Directly manage a team of three focused on integrated marketing, paid media, and marketing analytics.
Assist with departmental budgeting, resource allocation, and strategic planning to ensure efficient and effective marketing operations.
Foster a strong, inclusive team culture that prioritizes accountability, collaboration, and professional development.
Translate brand strategy into impactful marketing programs that strengthen fan loyalty and deepen community connections.
Ensure all campaigns reflect the Nationals’ brand voice and values while driving measurable business outcomes.
Qualifications
8+ years of progressive marketing experience, including at least 3 years of management experience.
Proven success in developing and executing integrated, multi‑channel marketing strategies.
Hands‑on experience with paid media, lifecycle marketing, and performance optimization.
Strong understanding of digital marketing platforms (paid social, display, search, email, CRM).
Familiarity with analytics tools (Google Analytics, Adobe Analytics, or similar) and A/B testing methodologies.
Knowledge of ad trafficking, pixels, and conversion tracking.
Experience in sports, entertainment, or live events marketing.
Familiarity with fan engagement strategies and loyalty programs.
Knowledge of emerging marketing technologies and trends in digital content consumption.
Excellent written and verbal communication skills.
Strong organizational and detail‑oriented skills.
Capability to handle multi‑task responsibilities and demands.
Exceptional organizational and project management skills.
Ability to work effectively in a high‑pressure environment without direct supervision.
Proficiency in Microsoft Office (Word, Excel, Outlook).
Some travel and gameday responsibilities.
Physical/Environmental Requirements
Office: Working conditions are normal for an office environment. Occasional weekend or evening work may be required.
Job requires functioning in a high‑activity, heavily crowded outdoor professional sports venue, with exposure to inclement weather. Responsibilities include standing for long periods, walking long distances, climbing stairs, stooping, kneeling, crouching, and lifting or moving up to 45 lb.
Compensation The projected annual salary range for this position is $101,661 – $130,000 per year. Actual pay is based on several factors, including but not limited to the applicant’s qualifications, skills, expertise, education/training, certifications, and other organization requirements.
Benefits
Paid vacation and sick leave, paid holidays throughout the year, and a holiday break in December.
Medical, dental, vision, life, and AD&D insurance.
Short‑ and long‑term disability insurance.
Flexible spending accounts.
401(k) and pension plan.
Access to complimentary tickets to Nationals home games.
Employee discounts.
Free onsite fitness center.
Equal Opportunity Employer The Nationals are dedicated to offering equal employment and advancement opportunities to all individuals regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, political affiliation, genetic information, disability, or any other protected characteristic under applicable law.
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Director, Marketing
role at
Washington Nationals .
Summary The Director of Marketing leads the development and execution of integrated, multi‑channel strategies to drive brand growth, fan acquisition, loyalty, and ticket revenue. Overseeing paid and owned marketing strategy, the Director ensures a cohesive approach across digital, social, and media partnerships, deepening community connections while optimizing performance across all channels.
Responsibilities
Develop and implement a comprehensive integrated marketing strategy aligned with organizational goals to maximize ticket revenue and fan engagement.
Drive optimized messaging, calls to action, and conversion rates across all distribution channels, including Nationals.com, social handles, app, in‑game assets, paid social, paid digital, email, and more.
Support strategic promotions to drive incremental ticket sales; align closely with strategy and ticketing teams.
Oversee creative campaigns that increase game‑day attendance and enhance fan engagement.
Drive ticket revenue through strategic product campaigns (season tickets, group sales coordination with sales team, upsell & retention programs).
Collaborate cross‑functionally with Creative Services, Content & Broadcasting, Promotions & Events, Business Strategy & Analytics, Communications, Baseball Operations, and Revenue teams to ensure seamless execution of evergreen programs and marketing campaigns.
Work closely with the creative team on the creation, testing, and optimization of media assets and targets.
Lead the day‑to‑day management of internal teams, including handling marketing requests such as promotional campaign briefs, timelines, deliverables, and budgets.
Lead lifecycle marketing initiatives to onboard, engage, and retain fans, increasing lifetime value and enhancing customer experience.
Manage the overall success of Washington Nationals advertising campaigns, including implementation, tracking, and optimization.
Establish clear goals and KPIs; partner with Business Strategy & Analytics to develop measurement plans that optimize campaigns.
Deliver performance analysis, A/B testing, ROI reporting, and actionable insights across all channels and tactics.
Monitor campaign effectiveness, track budgets, and provide accurate forecasts in collaboration with analytics teams.
Directly manage a team of three focused on integrated marketing, paid media, and marketing analytics.
Assist with departmental budgeting, resource allocation, and strategic planning to ensure efficient and effective marketing operations.
Foster a strong, inclusive team culture that prioritizes accountability, collaboration, and professional development.
Translate brand strategy into impactful marketing programs that strengthen fan loyalty and deepen community connections.
Ensure all campaigns reflect the Nationals’ brand voice and values while driving measurable business outcomes.
Qualifications
8+ years of progressive marketing experience, including at least 3 years of management experience.
Proven success in developing and executing integrated, multi‑channel marketing strategies.
Hands‑on experience with paid media, lifecycle marketing, and performance optimization.
Strong understanding of digital marketing platforms (paid social, display, search, email, CRM).
Familiarity with analytics tools (Google Analytics, Adobe Analytics, or similar) and A/B testing methodologies.
Knowledge of ad trafficking, pixels, and conversion tracking.
Experience in sports, entertainment, or live events marketing.
Familiarity with fan engagement strategies and loyalty programs.
Knowledge of emerging marketing technologies and trends in digital content consumption.
Excellent written and verbal communication skills.
Strong organizational and detail‑oriented skills.
Capability to handle multi‑task responsibilities and demands.
Exceptional organizational and project management skills.
Ability to work effectively in a high‑pressure environment without direct supervision.
Proficiency in Microsoft Office (Word, Excel, Outlook).
Some travel and gameday responsibilities.
Physical/Environmental Requirements
Office: Working conditions are normal for an office environment. Occasional weekend or evening work may be required.
Job requires functioning in a high‑activity, heavily crowded outdoor professional sports venue, with exposure to inclement weather. Responsibilities include standing for long periods, walking long distances, climbing stairs, stooping, kneeling, crouching, and lifting or moving up to 45 lb.
Compensation The projected annual salary range for this position is $101,661 – $130,000 per year. Actual pay is based on several factors, including but not limited to the applicant’s qualifications, skills, expertise, education/training, certifications, and other organization requirements.
Benefits
Paid vacation and sick leave, paid holidays throughout the year, and a holiday break in December.
Medical, dental, vision, life, and AD&D insurance.
Short‑ and long‑term disability insurance.
Flexible spending accounts.
401(k) and pension plan.
Access to complimentary tickets to Nationals home games.
Employee discounts.
Free onsite fitness center.
Equal Opportunity Employer The Nationals are dedicated to offering equal employment and advancement opportunities to all individuals regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, political affiliation, genetic information, disability, or any other protected characteristic under applicable law.
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