Peak Beverage
Sr Marketing Manager (Growth + Brand)
Location: Denver, CO (Hybrid). Reports to: VP of Sales & Marketing. Strategic partnership: Fractional CMO. Structure: Individual contributor; leads and manages external agencies and contractors. Market coverage: Colorado + Texas.
About Peak Beverage Peak Beverage is a full‑service beverage, concessions, and bar catering company delivering premium experiences for venues, festivals, corporate events, and custom celebrations across Colorado, Texas, and emerging markets. We manage the full bar ecosystem — staffing, product, logistics, compliance, menu creation, and service — so our partners can focus on the experience. We operate with an owner’s mindset and value clarity, accountability, speed, and execution. We build systems that scale and expect leaders to own outcomes.
Role Overview Peak Beverage is seeking a passionate, beverage‑focused, and account‑based marketing expert to lead and own our entire marketing function, from strategy through execution. This is a one‑person marketing organization supported by external agencies and contractors. The role is 30% strategy, 70% execution. We want a leader who can architect and run the end‑to‑end growth engine for a fast‑scaling, beverage‑first hospitality company.
What Success Looks Like
Establish a clear marketing operating system (intake, prioritization, execution, reporting).
Align marketing priorities tightly with Sales by segment and market.
Launch or refine 1–2 high‑impact campaigns that generate measurable inbound demand.
Implement a simple, executive‑level reporting cadence with clear insights and next actions.
Ongoing Responsibilities
End‑to‑end marketing strategy and execution across all segments and markets.
Consistent, qualified inbound demand and improved inquiry‑to‑close conversion with Sales.
Quarterly brand and demand‑generation initiatives tied to business goals.
A premium, cohesive Peak brand across digital, sales materials, and live experiences.
Vendor performance, budget efficiency, and ROI accountability.
Key Responsibilities Marketing Strategy & Ownership
Define and prioritize marketing initiatives based on business objectives, market opportunity, and sales capacity.
Act as the internal marketing authority — setting direction, standards, and success metrics.
Balance long‑term brand building with short‑term demand generation.
Demand Generation & Campaign Leadership
Lead integrated campaigns by segment and market (CO/TX), including paid media, email, partner marketing, and local discovery.
Improve inbound performance through SEO, Google Business Profile optimization, landing pages, and conversion strategy.
Direct external paid media partners with clear goals, briefs, and performance expectations.
Brand, Content & Creative Direction
Own Peak’s brand presence and voice across all channels.
Set the content strategy and oversee execution across Instagram and LinkedIn for distinct ICPs.
Personally produce high‑impact assets as needed (Canva‑level execution) and oversee outsourced creative work.
Apply menu psychology and presentation principles across client‑facing materials.
Sales Enablement & Revenue Support
Build and maintain core sales assets: decks, one‑pagers, venue capability sheets, proposal components, menus, campaign microsites, blogs, and email templates.
Ensure sales teams have clear positioning, messaging, and campaign guidance.
Partner with Sales leadership to improve conversion, speed to proposal, and close rates.
Website, Lifecycle & Systems
Own website performance and content in WordPress, including landing pages and conversion paths.
Manage HubSpot forms, workflows, email programs, and reporting dashboards.
Improve lifecycle marketing to reduce drop‑off and increase responsiveness.
PR, Events & Partnerships (Support Role)
Support PR moments and inbound press opportunities with messaging, materials, and executive prep.
Lead marketing support for priority events and activations, including Eventbrite pages, promotional assets, and recap content.
Analytics, Budget & Vendor Management
Own marketing performance reporting: traffic, leads, conversion, CPL, and campaign ROI.
Manage marketing vendors and contractors with clear scopes, timelines, and accountability.
Ensure marketing spend is aligned with impact and business priorities.
Required Skills & Experience
5+ years of progressive marketing experience with end‑to‑end ownership.
Proven ability to run a marketing function independently with outsourced support.
Strong strategic thinking paired with hands‑on execution capability.
Excellent writing and editing skills across web, email, and social.
Comfortable producing and reviewing creative assets quickly and effectively.
Deep working knowledge of HubSpot and marketing performance reporting.
Highly organized, decisive, and accountable; thrives in fast‑moving environments.
Strong cross‑functional partner to Sales and Operations.
Nice to Have
Experience in hospitality, events, experiential marketing, or service‑based businesses.
Paid search and paid social leadership experience.
WordPress and SEO/AEO proficiency.
Familiarity with Eventbrite, Square, Sprout Social, or similar platforms.
Tools We Use HubSpot, Google Analytics and Ads, Google Workspace, Canva, Sprout Social, WordPress, Eventbrite, Square.
Why Work at Peak Beverage
True ownership of a growing brand and revenue engine.
Direct influence on company growth, positioning, and market expansion.
Close partnership with executive leadership.
Exposure to premium venues, festivals, and large‑scale activations.
A culture focused on execution, clarity, and continuous improvement.
Compensation & Benefits Base salary range: $85,000 – $100,000 (commensurate with experience) + Bonus Options.
Benefits: Health, vision, dental, PTO, 401(k), and additional benefits per company plan.
#J-18808-Ljbffr
About Peak Beverage Peak Beverage is a full‑service beverage, concessions, and bar catering company delivering premium experiences for venues, festivals, corporate events, and custom celebrations across Colorado, Texas, and emerging markets. We manage the full bar ecosystem — staffing, product, logistics, compliance, menu creation, and service — so our partners can focus on the experience. We operate with an owner’s mindset and value clarity, accountability, speed, and execution. We build systems that scale and expect leaders to own outcomes.
Role Overview Peak Beverage is seeking a passionate, beverage‑focused, and account‑based marketing expert to lead and own our entire marketing function, from strategy through execution. This is a one‑person marketing organization supported by external agencies and contractors. The role is 30% strategy, 70% execution. We want a leader who can architect and run the end‑to‑end growth engine for a fast‑scaling, beverage‑first hospitality company.
What Success Looks Like
Establish a clear marketing operating system (intake, prioritization, execution, reporting).
Align marketing priorities tightly with Sales by segment and market.
Launch or refine 1–2 high‑impact campaigns that generate measurable inbound demand.
Implement a simple, executive‑level reporting cadence with clear insights and next actions.
Ongoing Responsibilities
End‑to‑end marketing strategy and execution across all segments and markets.
Consistent, qualified inbound demand and improved inquiry‑to‑close conversion with Sales.
Quarterly brand and demand‑generation initiatives tied to business goals.
A premium, cohesive Peak brand across digital, sales materials, and live experiences.
Vendor performance, budget efficiency, and ROI accountability.
Key Responsibilities Marketing Strategy & Ownership
Define and prioritize marketing initiatives based on business objectives, market opportunity, and sales capacity.
Act as the internal marketing authority — setting direction, standards, and success metrics.
Balance long‑term brand building with short‑term demand generation.
Demand Generation & Campaign Leadership
Lead integrated campaigns by segment and market (CO/TX), including paid media, email, partner marketing, and local discovery.
Improve inbound performance through SEO, Google Business Profile optimization, landing pages, and conversion strategy.
Direct external paid media partners with clear goals, briefs, and performance expectations.
Brand, Content & Creative Direction
Own Peak’s brand presence and voice across all channels.
Set the content strategy and oversee execution across Instagram and LinkedIn for distinct ICPs.
Personally produce high‑impact assets as needed (Canva‑level execution) and oversee outsourced creative work.
Apply menu psychology and presentation principles across client‑facing materials.
Sales Enablement & Revenue Support
Build and maintain core sales assets: decks, one‑pagers, venue capability sheets, proposal components, menus, campaign microsites, blogs, and email templates.
Ensure sales teams have clear positioning, messaging, and campaign guidance.
Partner with Sales leadership to improve conversion, speed to proposal, and close rates.
Website, Lifecycle & Systems
Own website performance and content in WordPress, including landing pages and conversion paths.
Manage HubSpot forms, workflows, email programs, and reporting dashboards.
Improve lifecycle marketing to reduce drop‑off and increase responsiveness.
PR, Events & Partnerships (Support Role)
Support PR moments and inbound press opportunities with messaging, materials, and executive prep.
Lead marketing support for priority events and activations, including Eventbrite pages, promotional assets, and recap content.
Analytics, Budget & Vendor Management
Own marketing performance reporting: traffic, leads, conversion, CPL, and campaign ROI.
Manage marketing vendors and contractors with clear scopes, timelines, and accountability.
Ensure marketing spend is aligned with impact and business priorities.
Required Skills & Experience
5+ years of progressive marketing experience with end‑to‑end ownership.
Proven ability to run a marketing function independently with outsourced support.
Strong strategic thinking paired with hands‑on execution capability.
Excellent writing and editing skills across web, email, and social.
Comfortable producing and reviewing creative assets quickly and effectively.
Deep working knowledge of HubSpot and marketing performance reporting.
Highly organized, decisive, and accountable; thrives in fast‑moving environments.
Strong cross‑functional partner to Sales and Operations.
Nice to Have
Experience in hospitality, events, experiential marketing, or service‑based businesses.
Paid search and paid social leadership experience.
WordPress and SEO/AEO proficiency.
Familiarity with Eventbrite, Square, Sprout Social, or similar platforms.
Tools We Use HubSpot, Google Analytics and Ads, Google Workspace, Canva, Sprout Social, WordPress, Eventbrite, Square.
Why Work at Peak Beverage
True ownership of a growing brand and revenue engine.
Direct influence on company growth, positioning, and market expansion.
Close partnership with executive leadership.
Exposure to premium venues, festivals, and large‑scale activations.
A culture focused on execution, clarity, and continuous improvement.
Compensation & Benefits Base salary range: $85,000 – $100,000 (commensurate with experience) + Bonus Options.
Benefits: Health, vision, dental, PTO, 401(k), and additional benefits per company plan.
#J-18808-Ljbffr