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Tasting Room Expo

Hospitality Director

Tasting Room Expo, Santa Rosa, California, us, 95402

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Hospitality Director Kenwood, California

Reports to: General Manager

Full-Time

About the Ledson Family Winery Established in 1860, the Ledson Family has built a legacy of excellence in Sonoma County, spanning generations in viticulture and winemaking. Today, we operate three distinguished wine brands sold exclusively direct‑to‑consumer through our estate tasting rooms, wine clubs, online channels, private events, and at the Ledson Hotel & Zina Lounge.

Our reputation is rooted not only in the quality of our wines, but in our unwavering commitment to people, community, and excellence. What truly sets us apart is a culture of loyalty, integrity, and respect. Many team members have proudly dedicated decades to the Ledson family—some for over 40 years—reflecting the enduring values that define who we are and how we operate.

Position Summary As our Hospitality Director, you’ll be the driving force behind customer experiences for our wine club members and guests, primarily in Kenwood but also on the road. Your primary focus will be on planning and executing successful events, including wine club gatherings, private celebrations, corporate events, public wine tastings, private events and seasonal winery experiences. You’ll manage events from first inquiry through final toast, ensuring every detail reflects our brand and delivers an outstanding guest experience. The Hospitality Director is a highly visible, hands‑on leadership role requiring strategic insight, financial awareness, marketing acumen, operational discipline, and a genuine passion for wine and hospitality.

Key Responsibilities

Plan, coordinate, and execute winery events on‑site and off‑site

Serve as the primary contact for event clients and vendors

Lead site tours, create proposals and contracts, and manage event timelines

Oversee event setup, staffing, and day‑of execution

Collaborate with tasting room, production, culinary, and marketing teams

Manage budgets, payments, ROI and post‑event follow‑up

Drive sales and membership growth

Uphold brand standards and create memorable guest experiences

Qualifications

3+ years of experience in events, hospitality, or venue management

Strong organizational skills and calm leadership under pressure

Excellent communication and customer service skills

Passion for hospitality, wine, and events

Ability to work evenings, weekends, and minor holidays

Comfortable working both indoors and outdoors in varying weather conditions

Must be able to pass a drug and background screening

Experience with weddings or winery events is a plus

What We Offer

A compelling role within a respected, multi‑generational family‑owned winery

Work in a beautiful winery setting and exceptional event venue

A dynamic, collaborative culture with opportunities for long‑term growth and career advancement

Starting salary of $60,000 – $80,000, plus performance‑based incentives tied to event revenues, customer satisfaction, and membership growth

Comprehensive benefits package

A rare opportunity to shape and grow our events program and contribute meaningfully to a winery with over 160 years of winemaking history

Join the Legacy If you are a seasoned leader with a passion for wine and events, a drive for excellence, and the ability to inspire others through action, innovation, and integrity, we invite you to apply and become part of the Ledson Family legacy.

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