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SalaryGuide

Content and Social Media Manager

SalaryGuide, Boston, Massachusetts, us, 02298

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Responsibilities

Lead all content capture across the portfolio, including food, beverage, chef features, events, interiors, and behind-the-scenes storytelling

Plan, manage, and execute photo and video shoots, including coordination with photographers, videographers, culinary teams, and operations

Build and maintain an organized content library that supports ongoing marketing, social, PR, and award submissions

Ensure all content aligns with each concept’s brand voice, aesthetic, and positioning

Develop and manage monthly, quarterly, and annual social media calendars across all Umami Riot concepts

Plan content around: Signature food and beverage; Chef and team features; Events, promotions, and special programming; Seasonal moments and social media holidays; Awards, accolades, and media recognition

Execute posting across all active platforms, ensuring consistent cadence and high-quality storytelling

Adapt content for each platform while maintaining brand consistency

Requirements

3+ years of experience in content creation and social media management, preferably within hospitality, food & beverage, lifestyle, or creative brands

Proven ability to manage photo and video shoots from planning through execution

Strong understanding of social platforms including Instagram, TikTok, YouTube, and emerging channels

Demonstrated success growing social followings and engagement

Strong visual eye with experience developing content that is both brand-aligned and performance-driven

Excellent organizational and calendar management skills

Comfortable working in a fast-paced, multi-concept environment

Strong communication and collaboration skills

Preferred

Experience working with partners, collaborators, or influencers preferred

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