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Hallmark Cards

Digital Product Owner (HBC)

Hallmark Cards, Kansas City, Missouri, United States, 64101

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Digital Product Owner (HBC) Join Hallmark Business Connections (HBC), a subsidiary of Hallmark Cards, as a Digital Product Owner. This full‑time role is located in Kansas City, MO and is hybrid (office and remote).

In this role you will shape the future of our B2B technical products, linking user experience and technology, gathering feedback, solving problems, and driving product vision, strategy, and roadmap.

What you’ll do

Define and communicate the product vision, strategy, and roadmap

Collaborate with stakeholders to gather and prioritize requirements

Translate business needs into detailed product specifications and user stories

Partner with development, testing, marketing and sales teams to ensure timely and high‑quality delivery of product features

Create testing plans and scenarios for product releases

Conduct market research and competitive analysis to guide technical and physical product decisions

Monitor and analyze product performance, using data to drive continuous improvement

Serve as the primary contact for product‑related inquiries and issues

Ensure alignment between product development and business objectives

✅ Basic Qualifications

Bachelor’s degree

2+ years of experience with Agile methodology, Scrum, JIRA, or equivalent story‑writing tool, including product backlog, sprint backlog, story estimation, prioritization, creation of user stories, and acceptance criteria

✅ Preferred Qualifications

3+ years’ experience as a Product Owner or similar role in the B2B SaaS industry

Proven success driving product vision, strategy, and execution

3+ years working with print personalization production and direct mail

Strong communication, collaboration, and leadership skills

Proven ability to manage multiple priorities and projects

Strong analytical and problem‑solving abilities

Solid understanding of enterprise software development and delivery processes

Why join us?

Hybrid role based in Kansas City, MO

Supportive, fun culture

Competitive wages and full benefits package

Opportunity to be part of a team that values innovation, collaboration, and customer impact

Application Instructions

Submit a resume or document showcasing how you meet the basic qualifications

Accepted file types: DOCX and PDF

Employment is contingent on background checks, drug screening, and eligibility verification

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I‑9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally‑protected status (principals only).

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