Nectar
Senior Marketing Manager, B2B Growth (Marketplaces)
Nectar, Peru, Illinois, United States, 61354
Senior Marketing Manager, B2B Growth (Marketplaces)
Apply for the Senior Marketing Manager, B2B Growth (Marketplaces) role at Nectar.
About Nectar Nectar is a marketing agency that provides account management and creative services for established consumer products brands. We scale their sales on third‑party marketplaces like Amazon, develop client websites, and manage paid social, search, and email marketing. Our proprietary analytics platform, iDerive, supports both our clients and our own operations. Nectar is a fully remote agency that values culture, teamwork, work‑life balance, and a manageable workload.
Role Overview
The B2B Marketing Owner is the central driver of Nectar’s entire B2B marketing engine, reporting directly to the Chief Strategy Officer. The primary objective is to drive awareness and highly qualified demand for Nectar’s marketplace services through a repeatable, highvelocity content and proof system.
Key responsibilities include owning the strategic framework for case studies, guides, testimonials, and webinars, and being accountable for their execution and distribution.
Primary acquisition ownership focuses on LinkedIn Paid Strategy, requiring continuous development of segmentation, creative testing, and rigorous performance optimization.
Key Responsibilities
Establish a repeatable production pipeline for all proof and authority assets: case studies, guides, testimonials, and webinars.
Drive end‑to‑end asset creation, including writing copy drafts and assembling content to maintain high velocity.
Conduct gap analysis and translate business objectives into clear, compelling messaging frameworks.
Conduct client testimonial interviews to capture proof points.
Own strategy, launch, and optimization of LinkedIn paid campaigns to grow awareness and qualified demand.
Develop audience segmentation and creative angle libraries; test continuously and maintain a disciplined experiment log.
Implement retargeting and align lead capture paths with landing pages and HubSpot workflows.
Own key Webflow pages and perform small edits directly in Webflow to ensure high velocity.
Utilize basic Figma proficiency to edit and assemble simple layouts for rapid creative variant creation.
Coordinate larger Webflow builds and development projects with the external dev agency.
Maintain HubSpot definitions and ensure clean lead capture, routing, and follow‑up workflows.
Report weekly on leading indicators and channel performance; provide monthly insight reports that drive strategic decision‑making.
Coordinate with internal creative/copy resources and external freelancers to accelerate shipping speed.
Ensure all external messaging receives final approval from the CSO.
Qualifications
5+ years in B2B marketing, ideally in an agency or B2B services environment.
Basic Webflow proficiency (able to make page updates and publish changes).
Basic Figma proficiency (able to edit and assemble simple layouts). Comfortable operating in HubSpot and LinkedIn Ads.
Proven ability to build a content and proof engine that ships consistently.
Very strong communication skills for conducting client testimonial interviews.
Deep understanding of B2B buyer journeys and strong conversion instincts for landing pages and website content.
Hands‑on operator mindset; self‑directed and proactive, identifying gaps and driving solutions.
Experience marketing agency services related to Amazon or marketplaces.
Experience building content strategies from scratch or leading rebrand/repositioning efforts.
Background in SEO content strategy or thought leadership programs.
Experience in eCommerce, Amazon, or marketplace brands, or B2B SaaS.
Portfolio or examples of campaigns and content led from strategy through execution, including scrappy methods that achieved results.
Referrals increase your chances of interviewing at Nectar by 2x.
Get notified about new Senior Marketing Manager jobs in Peru.
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About Nectar Nectar is a marketing agency that provides account management and creative services for established consumer products brands. We scale their sales on third‑party marketplaces like Amazon, develop client websites, and manage paid social, search, and email marketing. Our proprietary analytics platform, iDerive, supports both our clients and our own operations. Nectar is a fully remote agency that values culture, teamwork, work‑life balance, and a manageable workload.
Role Overview
The B2B Marketing Owner is the central driver of Nectar’s entire B2B marketing engine, reporting directly to the Chief Strategy Officer. The primary objective is to drive awareness and highly qualified demand for Nectar’s marketplace services through a repeatable, highvelocity content and proof system.
Key responsibilities include owning the strategic framework for case studies, guides, testimonials, and webinars, and being accountable for their execution and distribution.
Primary acquisition ownership focuses on LinkedIn Paid Strategy, requiring continuous development of segmentation, creative testing, and rigorous performance optimization.
Key Responsibilities
Establish a repeatable production pipeline for all proof and authority assets: case studies, guides, testimonials, and webinars.
Drive end‑to‑end asset creation, including writing copy drafts and assembling content to maintain high velocity.
Conduct gap analysis and translate business objectives into clear, compelling messaging frameworks.
Conduct client testimonial interviews to capture proof points.
Own strategy, launch, and optimization of LinkedIn paid campaigns to grow awareness and qualified demand.
Develop audience segmentation and creative angle libraries; test continuously and maintain a disciplined experiment log.
Implement retargeting and align lead capture paths with landing pages and HubSpot workflows.
Own key Webflow pages and perform small edits directly in Webflow to ensure high velocity.
Utilize basic Figma proficiency to edit and assemble simple layouts for rapid creative variant creation.
Coordinate larger Webflow builds and development projects with the external dev agency.
Maintain HubSpot definitions and ensure clean lead capture, routing, and follow‑up workflows.
Report weekly on leading indicators and channel performance; provide monthly insight reports that drive strategic decision‑making.
Coordinate with internal creative/copy resources and external freelancers to accelerate shipping speed.
Ensure all external messaging receives final approval from the CSO.
Qualifications
5+ years in B2B marketing, ideally in an agency or B2B services environment.
Basic Webflow proficiency (able to make page updates and publish changes).
Basic Figma proficiency (able to edit and assemble simple layouts). Comfortable operating in HubSpot and LinkedIn Ads.
Proven ability to build a content and proof engine that ships consistently.
Very strong communication skills for conducting client testimonial interviews.
Deep understanding of B2B buyer journeys and strong conversion instincts for landing pages and website content.
Hands‑on operator mindset; self‑directed and proactive, identifying gaps and driving solutions.
Experience marketing agency services related to Amazon or marketplaces.
Experience building content strategies from scratch or leading rebrand/repositioning efforts.
Background in SEO content strategy or thought leadership programs.
Experience in eCommerce, Amazon, or marketplace brands, or B2B SaaS.
Portfolio or examples of campaigns and content led from strategy through execution, including scrappy methods that achieved results.
Referrals increase your chances of interviewing at Nectar by 2x.
Get notified about new Senior Marketing Manager jobs in Peru.
#J-18808-Ljbffr