Mt. Washington Pediatric Hospital
Copy Of Marketing Specialist (Administrative)
Make Lives Better, Build Your Future: Join Heritage Communities as a Marketing Specialist! We're looking for a Marketing Specialist who thrives on turning great ideas into great results. This role combines creativity and communication with a strong focus on project management -- coordinating multiple detailed marketing initiatives across digital, social, and traditional channels.
You will be the go-to person who keeps marketing projects on track -- ensuring deadlines are met, assets are delivered, and campaigns run smoothly from concept to completion. Working closely with the home office sales and marketing team, communities, and vendor partners, you will manage timelines, content approvals, and performance reporting while helping maintain a consistent, high‑quality brand presence across all platforms.
This position is perfect for someone who enjoys being at the center of the action -- a natural organizer who also loves creative work. You will collaborate on a wide range of projects: updating website and Google listings, coordinating photo and video shoots, supporting digital advertising efforts, and helping analyze campaign performance. Every project you manage will contribute directly to connecting families with communities where loved ones can thrive.
What You’ll Do Driving Digital Marketing & Content Strategy
Managing day‑to‑day oversight for website content, digital content, social media, and traditional marketing efforts.
Developing and overseeing content marketing strategies that complement and support sales objectives.
Working with communities and the VP of Sales & Marketing (VPSM) to create videos that support current marketing and recruitment campaigns.
Managing frequent updates to Google My Business pages for all communities to maintain accuracy and visibility.
Analyzing Performance & Generating Leads
Tracking, analyzing, and reporting to the VPSM on the overall progress of online and traditional marketing campaigns, as well as CRM data.
Collecting and analyzing campaign data, synthesizing results, and identifying actionable opportunities and standard methodologies to improve campaign performances.
Identifying trends in data that will lead to an increase in lead generation.
Supporting marketing automation efforts, assisting with material and content development as well as monitoring analytics.
Supporting Brand, Design & Communication
Managing online reputation, including the generation of, and responses to, reviews on multiple platforms.
Collaborating with communities, vendors, and supervisor to identify marketing needs and opportunities.
Supporting branding efforts as needed, including selecting and purchasing of promotional and print materials.
#J-18808-Ljbffr
You will be the go-to person who keeps marketing projects on track -- ensuring deadlines are met, assets are delivered, and campaigns run smoothly from concept to completion. Working closely with the home office sales and marketing team, communities, and vendor partners, you will manage timelines, content approvals, and performance reporting while helping maintain a consistent, high‑quality brand presence across all platforms.
This position is perfect for someone who enjoys being at the center of the action -- a natural organizer who also loves creative work. You will collaborate on a wide range of projects: updating website and Google listings, coordinating photo and video shoots, supporting digital advertising efforts, and helping analyze campaign performance. Every project you manage will contribute directly to connecting families with communities where loved ones can thrive.
What You’ll Do Driving Digital Marketing & Content Strategy
Managing day‑to‑day oversight for website content, digital content, social media, and traditional marketing efforts.
Developing and overseeing content marketing strategies that complement and support sales objectives.
Working with communities and the VP of Sales & Marketing (VPSM) to create videos that support current marketing and recruitment campaigns.
Managing frequent updates to Google My Business pages for all communities to maintain accuracy and visibility.
Analyzing Performance & Generating Leads
Tracking, analyzing, and reporting to the VPSM on the overall progress of online and traditional marketing campaigns, as well as CRM data.
Collecting and analyzing campaign data, synthesizing results, and identifying actionable opportunities and standard methodologies to improve campaign performances.
Identifying trends in data that will lead to an increase in lead generation.
Supporting marketing automation efforts, assisting with material and content development as well as monitoring analytics.
Supporting Brand, Design & Communication
Managing online reputation, including the generation of, and responses to, reviews on multiple platforms.
Collaborating with communities, vendors, and supervisor to identify marketing needs and opportunities.
Supporting branding efforts as needed, including selecting and purchasing of promotional and print materials.
#J-18808-Ljbffr