Not Your Mother's Haircare
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Job Summary We are searching for an Art Director who blends a love of beauty with sharp design instincts, clear creative judgment, and a true passion for mentoring others. This role reports directly to the Creative Director and manages 4 direct reports, serving as the day‑to‑day design lead and quality steward across all brand touchpoints. You’ll be responsible for translating high‑level brand direction into pixel‑perfect executions, providing clear and constructive feedback to the design team, and spearheading campaigns and projects with confidence and independence. You’ll also champion a social‑first mindset, ensuring every idea and asset resonates with Gen Z consumers and feels culturally relevant across platforms. If you’re energized by change, able to pivot priorities without losing focus, and can bring a calm, can‑do attitude to every project (no matter how fast things move), you’ll feel right at home.
Description Not Your Mother's – Love for All
Major Green Flags If You
Have a real passion for beauty – branding, packaging, product drops, and everything in between
Love rolling up your sleeves to design, art direct, and elevate work in equal measure
Naturally think in platform‑specific content (what works on TikTok, Reels, and Stories and know how to adapt ideas to each channel while keeping them on‑brand)
Have an instinct for what makes content scroll‑stopping and packaging shelf‑worthy
Can provide feedback that is clear, actionable, and elevates the work without micromanaging
Enjoy mentoring designers and raising the bar for every project, big or small
Are comfortable taking a campaign from concept to completion without heavy handholding
Believe brand consistency and creative innovation go hand‑in‑hand
Responsibilities Creative Leadership & Brand Stewardship
Serve as the right hand to the Creative Director, owning day‑to‑day design quality and consistency
Translate creative vision into design briefs, moodboards, and final assets across campaigns, launches, and brand initiatives
Lead and mentor a team of designers, ensuring work is pixel‑perfect, on‑brand, and delivered on schedule
Provide timely, constructive feedback that helps designers grow and strengthens the final output
Collaborate closely with the Director of Creative Operations to keep projects moving efficiently
Campaign Development & Execution
Spearhead the development of omnichannel campaigns with a social‑first approach, concepting and executing ideas that are optimized for TikTok, Instagram, and emerging platforms where Gen Z discovers and engages with beauty brands
Ensure all creative work is designed for shareability, trend relevance, and thumb‑stopping impact on social channels
Concept and art direct photo and video shoots that bring products and brand storytelling to life
Own visual direction for new product launches, including packaging design oversight and go‑to‑market assets
Create and refine design systems, templates, and brand tools to ensure scalability and alignment
Production & Cross‑Functional Collaboration
Work with copywriters, marketers, and external partners to develop cohesive creative solutions
Oversee the preparation of print‑ready and digital‑ready files, ensuring all specs are precise and error‑free
Partner with the Creative Director to continuously evolve the brand aesthetic in response to trends and consumer insights
Support the creation of sales tools, retailer materials, and internal brand communications as needed
Bonus If You
Have experience building or scaling brands from startup to national presence
Are passionate about packaging design, material innovation, and sensory storytelling
Bring 2D and 3D rendering expertise to help visualize packaging, merchandising, and creative concepts in a compelling way
Nerd out over print finishes, color matching, and production spec
Other Responsibilities This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
Requirements Qualifications
7+ years of experience in graphic design, art direction, or brand creative roles (beauty or CPG preferred)
Strong portfolio demonstrating exceptional visual storytelling, campaign development, and design execution
Expert‑level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Experience leading creative teams and giving feedback that inspires and guides
Deep understanding of social and digital content best practices and beauty design trends
Highly organized, with the ability to balance multiple fast‑moving projects without losing sight of the details
Excellent communication and collaboration skills, able to partner across teams and present work confidently
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Job Summary We are searching for an Art Director who blends a love of beauty with sharp design instincts, clear creative judgment, and a true passion for mentoring others. This role reports directly to the Creative Director and manages 4 direct reports, serving as the day‑to‑day design lead and quality steward across all brand touchpoints. You’ll be responsible for translating high‑level brand direction into pixel‑perfect executions, providing clear and constructive feedback to the design team, and spearheading campaigns and projects with confidence and independence. You’ll also champion a social‑first mindset, ensuring every idea and asset resonates with Gen Z consumers and feels culturally relevant across platforms. If you’re energized by change, able to pivot priorities without losing focus, and can bring a calm, can‑do attitude to every project (no matter how fast things move), you’ll feel right at home.
Description Not Your Mother's – Love for All
Major Green Flags If You
Have a real passion for beauty – branding, packaging, product drops, and everything in between
Love rolling up your sleeves to design, art direct, and elevate work in equal measure
Naturally think in platform‑specific content (what works on TikTok, Reels, and Stories and know how to adapt ideas to each channel while keeping them on‑brand)
Have an instinct for what makes content scroll‑stopping and packaging shelf‑worthy
Can provide feedback that is clear, actionable, and elevates the work without micromanaging
Enjoy mentoring designers and raising the bar for every project, big or small
Are comfortable taking a campaign from concept to completion without heavy handholding
Believe brand consistency and creative innovation go hand‑in‑hand
Responsibilities Creative Leadership & Brand Stewardship
Serve as the right hand to the Creative Director, owning day‑to‑day design quality and consistency
Translate creative vision into design briefs, moodboards, and final assets across campaigns, launches, and brand initiatives
Lead and mentor a team of designers, ensuring work is pixel‑perfect, on‑brand, and delivered on schedule
Provide timely, constructive feedback that helps designers grow and strengthens the final output
Collaborate closely with the Director of Creative Operations to keep projects moving efficiently
Campaign Development & Execution
Spearhead the development of omnichannel campaigns with a social‑first approach, concepting and executing ideas that are optimized for TikTok, Instagram, and emerging platforms where Gen Z discovers and engages with beauty brands
Ensure all creative work is designed for shareability, trend relevance, and thumb‑stopping impact on social channels
Concept and art direct photo and video shoots that bring products and brand storytelling to life
Own visual direction for new product launches, including packaging design oversight and go‑to‑market assets
Create and refine design systems, templates, and brand tools to ensure scalability and alignment
Production & Cross‑Functional Collaboration
Work with copywriters, marketers, and external partners to develop cohesive creative solutions
Oversee the preparation of print‑ready and digital‑ready files, ensuring all specs are precise and error‑free
Partner with the Creative Director to continuously evolve the brand aesthetic in response to trends and consumer insights
Support the creation of sales tools, retailer materials, and internal brand communications as needed
Bonus If You
Have experience building or scaling brands from startup to national presence
Are passionate about packaging design, material innovation, and sensory storytelling
Bring 2D and 3D rendering expertise to help visualize packaging, merchandising, and creative concepts in a compelling way
Nerd out over print finishes, color matching, and production spec
Other Responsibilities This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
Requirements Qualifications
7+ years of experience in graphic design, art direction, or brand creative roles (beauty or CPG preferred)
Strong portfolio demonstrating exceptional visual storytelling, campaign development, and design execution
Expert‑level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Experience leading creative teams and giving feedback that inspires and guides
Deep understanding of social and digital content best practices and beauty design trends
Highly organized, with the ability to balance multiple fast‑moving projects without losing sight of the details
Excellent communication and collaboration skills, able to partner across teams and present work confidently
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