Utah Valley University
MarCom Manager - MarCom Concurrent Enrollment
Utah Valley University, Orem, Utah, United States, 84058
This part-time MarCom Manager role offers the opportunity to shape and elevate the visibility of Utah Valley University’s Concurrent Enrollment program through strategic, mission-driven marketing and communications. Working closely with the University’s Marketing and Communications team, the MarCom Manager plays a key role in translating program goals into effective messaging across print, digital, social, and event-based channels. This position allows for meaningful creative influence while supporting a program that expands educational access and student opportunity.
The role provides a collaborative and flexible professional environment where expertise in marketing strategy, content development, and brand alignment can make a measurable impact. Ideal candidates will value teamwork, thoughtful storytelling, and data-informed decision-making, and will appreciate the opportunity to guide best practices while contributing to a well-established university brand. This position is well suited for professionals seeking purposeful, part-time work with room for creativity, growth, and campus-wide collaboration.
Develop and execute captivating campaigns and initiatives to elevate Concurrent Enrollment. Grow the program and university's brand by forging strong connections with your target audience while ensuring optimal efficiency. Align marketing plans with strategic University goals and make data-driven decisions to achieve the greatest impact. Put cutting-edge media strategies into action, including well-crafted media plans and marketing calendars, to effectively utilize print (posters, brochures, postcards, etc) and digital materials. Direct the creation of eye-catching design, web, video assets, and more to deliver compelling visual communications.
Manage end-to-end creation and utilization of creative assets (photo, design, print, etc.) for Concurrent Enrollment events. This responsibility includes crafting compelling press releases that captivate the media and our community, generating buzz and excitement. Drive promotional efforts, advertising, and communication to engage stakeholders effectively.
Lead Concurrent Enrollment's social media presence and contribute to the look and feel of the department website by crafting, publishing, and monitoring captivating content. Engage actively with the online community to strengthen our online identity in tandem with the University's broader social media endeavors. Expand our reach and impact on multiple platforms with your marketing expertise.
Assume the crucial role of the primary liaison between Concurrent Enrollment and University Marketing, ensuring seamless adherence to university standards regarding logos, design, and communication.
Graduation from an accredited institution with a Bachelor’s degree, plus one year of marketing/design experience OR a combination of relevant education and experience totaling five years.
Knowledge
Knowledge of marketing (direct marketing, advertising, promotion), and communications best practices.
Knowledge of graphic design principles and applications including the Adobe Suite. Demonstrated
Knowledge of best social media pratices and digital marketing best practices and platforms.
Knowledge of digital marketing measurement strategies and principles. Knowledge of budget and accounting principles.
Knowledge of marketing operations and project management. Knowledge of PR, media relations and communication strategies.
Knowledge of media buying, media monitoring, media mix and managing marketing spend.
Knowledge of brand management.
Knowledge, experience, and track record of managing and optimizing campaigns to meet campaign targets.
Knowledge and experience in organizing integrated promotional conversion strategies across diverse audience segments.
Skills
Skilled in project management software/tools.
Excellent written and verbal communication skills.
Skilled in developing people and leading teams. Strong interpersonal communication skills.
Excellent organization and time management skills.
Skilled in digital marketing tools (i.e., Digital ad platforms, social media (paid and organic). Demonstrated versatile writing and editing skills.
Skilled in content marketing strategies and tools (i.e., web publishing, marketing automation, media monitoring).
Skilled in process development and identification.
Skilled in webpage update
Abilities
Ability to organize and plan effectively.
Ability to communicate effectively in presentation settings.
Ability to analyze data, situations, programs, and problems.
Ability to instruct and motivate teams and individual contributors.
Ability to compile and analyze campaign results.
Ability to effectively communicate vision.
Ability to work effectively, independently, or in a group setting.
Ability to work with multi-disciplinary creative teams. Ability to set up and track campaign effectiveness.
Ability to work in a team environment, collaborate, build rapport, and lead collaborative projects.
Demonstrated ability to assist in the design and layout of collateral materials.
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The role provides a collaborative and flexible professional environment where expertise in marketing strategy, content development, and brand alignment can make a measurable impact. Ideal candidates will value teamwork, thoughtful storytelling, and data-informed decision-making, and will appreciate the opportunity to guide best practices while contributing to a well-established university brand. This position is well suited for professionals seeking purposeful, part-time work with room for creativity, growth, and campus-wide collaboration.
Develop and execute captivating campaigns and initiatives to elevate Concurrent Enrollment. Grow the program and university's brand by forging strong connections with your target audience while ensuring optimal efficiency. Align marketing plans with strategic University goals and make data-driven decisions to achieve the greatest impact. Put cutting-edge media strategies into action, including well-crafted media plans and marketing calendars, to effectively utilize print (posters, brochures, postcards, etc) and digital materials. Direct the creation of eye-catching design, web, video assets, and more to deliver compelling visual communications.
Manage end-to-end creation and utilization of creative assets (photo, design, print, etc.) for Concurrent Enrollment events. This responsibility includes crafting compelling press releases that captivate the media and our community, generating buzz and excitement. Drive promotional efforts, advertising, and communication to engage stakeholders effectively.
Lead Concurrent Enrollment's social media presence and contribute to the look and feel of the department website by crafting, publishing, and monitoring captivating content. Engage actively with the online community to strengthen our online identity in tandem with the University's broader social media endeavors. Expand our reach and impact on multiple platforms with your marketing expertise.
Assume the crucial role of the primary liaison between Concurrent Enrollment and University Marketing, ensuring seamless adherence to university standards regarding logos, design, and communication.
Graduation from an accredited institution with a Bachelor’s degree, plus one year of marketing/design experience OR a combination of relevant education and experience totaling five years.
Knowledge
Knowledge of marketing (direct marketing, advertising, promotion), and communications best practices.
Knowledge of graphic design principles and applications including the Adobe Suite. Demonstrated
Knowledge of best social media pratices and digital marketing best practices and platforms.
Knowledge of digital marketing measurement strategies and principles. Knowledge of budget and accounting principles.
Knowledge of marketing operations and project management. Knowledge of PR, media relations and communication strategies.
Knowledge of media buying, media monitoring, media mix and managing marketing spend.
Knowledge of brand management.
Knowledge, experience, and track record of managing and optimizing campaigns to meet campaign targets.
Knowledge and experience in organizing integrated promotional conversion strategies across diverse audience segments.
Skills
Skilled in project management software/tools.
Excellent written and verbal communication skills.
Skilled in developing people and leading teams. Strong interpersonal communication skills.
Excellent organization and time management skills.
Skilled in digital marketing tools (i.e., Digital ad platforms, social media (paid and organic). Demonstrated versatile writing and editing skills.
Skilled in content marketing strategies and tools (i.e., web publishing, marketing automation, media monitoring).
Skilled in process development and identification.
Skilled in webpage update
Abilities
Ability to organize and plan effectively.
Ability to communicate effectively in presentation settings.
Ability to analyze data, situations, programs, and problems.
Ability to instruct and motivate teams and individual contributors.
Ability to compile and analyze campaign results.
Ability to effectively communicate vision.
Ability to work effectively, independently, or in a group setting.
Ability to work with multi-disciplinary creative teams. Ability to set up and track campaign effectiveness.
Ability to work in a team environment, collaborate, build rapport, and lead collaborative projects.
Demonstrated ability to assist in the design and layout of collateral materials.
#J-18808-Ljbffr