PetSafe Brands Corporation
Brand Manager page is loaded## Brand Managerlocations:
RSC-Knoxvilletime type:
Full timeposted on:
Posted 4 Days Agojob requisition id:
JR100761**Job Type**Full time*PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the* *). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our**. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.* ***Our Company:** PetSafe Brands is the world leader in pet products through our family of brands:Pet Safe Brand, Sport DOG Brand, Invisible Fence Brand, Kurgo and Premier Pet. Pet Safe Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.***Summary of Position:**The **Brand Manager – PetSafe North America** is the owner and architect of the PetSafe brand strategy. In partnership with a peer Brand Manager, this role stewards the full PetSafe portfolio and ensures strong, consistent brand execution across all product categories (categories will be divided equally between the two roles). This position defines how the PetSafe brand shows up across all channels, then coordinates with global teams for reapplication. Working closely with sales, category, digital, creative, PR, and agency partners, the Brand Manager leads integrated marketing initiatives that strengthen brand equity, ensure consistency of execution, and drive awareness, market share, and revenue growth.
This role ensures every asset, message, and consumer touchpoint reflects the brand’s essence, strategy, and commercial priorities.**Key Responsibilities*** Own and develop the PetSafe brand strategy for the U.S. market, ensuring it is clearly defined, documented, and deployed for global reapplication.* Partner closely with a peer Brand Manager to jointly steward the full PetSafe portfolio, dividing product categories and ensuring consistent brand expression and strong performance across all categories.* Build and manage annual brand plans and activation calendars across assigned categories, covering product launches, core priorities, promotions, and seasonal campaigns.* Lead integrated marketing initiatives end-to-end, aligning sales, category, digital, creative, PR, and external partners around a cohesive, consistent execution plan.* Develop high-impact brand, product, and category stories tailored to strategic retail partners (Amazon, Chewy, PetSmart, Walmart, etc.).* Use consumer insights, category data, and performance analytics to inform strategy, strengthen brand relevance, optimize execution.* Ensure brand consistency across packaging, PDPs, retail merchandising, advertising, social, and all consumer touchpoints.* Lead photo/video shoots and creative production for assigned categories, providing direction and final approvals aligned with PetSafe’s brand standards.* Own the brand marketing budget for assigned categories, including annual planning, tracking, invoicing, and reconciliation.* Contribute to the NPD process from insights and concept creation through launch and commercialization support for relevant categories.* Provide clear direction, collaboration, and leadership across internal teams and agency partners to elevate PetSafe’s brand presence and commercial performance.**Required Skills & Competencies:*** Deliver on Integrated Operating Plan (IOP) initiatives through strategic brand leadership.* Lead successful product launches and go-to-market plans across assigned categories.* Develop clear objectives, KPIs, and ROI tracking for all marketing programs.* Strengthen retail relationships through compelling brand storytelling and channel-specific plans.* Partner with Category and Sales to meet or exceed topline revenue goals across assigned categories.* Protect and grow brand equity through disciplined, cross-channel brand stewardship.**Experience & Education:*** Bachelor’s degree in Marketing, Business, or related field.* 5+ years of brand and/or marketing experience, preferably in consumer goods or pet industry.* Proven ability to manage multiple projects and deadlines in a dynamic environment.* Strong understanding of integrated marketing strategies and retail environments.* Excellent communication, project management, and relationship-building skills.* Proficiency in digital marketing platforms; Jira experience preferred.* Ability to balance strategic thinking with analytical rigor and creative problem-solving.* Experience in brand development and management; pet industry experience a plus.#LI-RC1**BENEFITS:**Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn.*PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the**). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our**. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.****Our Company:** PetSafe #J-18808-Ljbffr
RSC-Knoxvilletime type:
Full timeposted on:
Posted 4 Days Agojob requisition id:
JR100761**Job Type**Full time*PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the* *). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our**. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.* ***Our Company:** PetSafe Brands is the world leader in pet products through our family of brands:Pet Safe Brand, Sport DOG Brand, Invisible Fence Brand, Kurgo and Premier Pet. Pet Safe Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.***Summary of Position:**The **Brand Manager – PetSafe North America** is the owner and architect of the PetSafe brand strategy. In partnership with a peer Brand Manager, this role stewards the full PetSafe portfolio and ensures strong, consistent brand execution across all product categories (categories will be divided equally between the two roles). This position defines how the PetSafe brand shows up across all channels, then coordinates with global teams for reapplication. Working closely with sales, category, digital, creative, PR, and agency partners, the Brand Manager leads integrated marketing initiatives that strengthen brand equity, ensure consistency of execution, and drive awareness, market share, and revenue growth.
This role ensures every asset, message, and consumer touchpoint reflects the brand’s essence, strategy, and commercial priorities.**Key Responsibilities*** Own and develop the PetSafe brand strategy for the U.S. market, ensuring it is clearly defined, documented, and deployed for global reapplication.* Partner closely with a peer Brand Manager to jointly steward the full PetSafe portfolio, dividing product categories and ensuring consistent brand expression and strong performance across all categories.* Build and manage annual brand plans and activation calendars across assigned categories, covering product launches, core priorities, promotions, and seasonal campaigns.* Lead integrated marketing initiatives end-to-end, aligning sales, category, digital, creative, PR, and external partners around a cohesive, consistent execution plan.* Develop high-impact brand, product, and category stories tailored to strategic retail partners (Amazon, Chewy, PetSmart, Walmart, etc.).* Use consumer insights, category data, and performance analytics to inform strategy, strengthen brand relevance, optimize execution.* Ensure brand consistency across packaging, PDPs, retail merchandising, advertising, social, and all consumer touchpoints.* Lead photo/video shoots and creative production for assigned categories, providing direction and final approvals aligned with PetSafe’s brand standards.* Own the brand marketing budget for assigned categories, including annual planning, tracking, invoicing, and reconciliation.* Contribute to the NPD process from insights and concept creation through launch and commercialization support for relevant categories.* Provide clear direction, collaboration, and leadership across internal teams and agency partners to elevate PetSafe’s brand presence and commercial performance.**Required Skills & Competencies:*** Deliver on Integrated Operating Plan (IOP) initiatives through strategic brand leadership.* Lead successful product launches and go-to-market plans across assigned categories.* Develop clear objectives, KPIs, and ROI tracking for all marketing programs.* Strengthen retail relationships through compelling brand storytelling and channel-specific plans.* Partner with Category and Sales to meet or exceed topline revenue goals across assigned categories.* Protect and grow brand equity through disciplined, cross-channel brand stewardship.**Experience & Education:*** Bachelor’s degree in Marketing, Business, or related field.* 5+ years of brand and/or marketing experience, preferably in consumer goods or pet industry.* Proven ability to manage multiple projects and deadlines in a dynamic environment.* Strong understanding of integrated marketing strategies and retail environments.* Excellent communication, project management, and relationship-building skills.* Proficiency in digital marketing platforms; Jira experience preferred.* Ability to balance strategic thinking with analytical rigor and creative problem-solving.* Experience in brand development and management; pet industry experience a plus.#LI-RC1**BENEFITS:**Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn.*PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the**). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our**. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.****Our Company:** PetSafe #J-18808-Ljbffr