Power Digital Marketing
Email Marketing & Deliverability Specialist, (Healthcare)
Power Digital Marketing, Peru, Illinois, United States, 61354
Email Marketing & Deliverability Specialist (Healthcare)
Power Digital Marketing
is a tech‑enabled growth firm that brings marketing, consulting and data intelligence together to ignite revenue and brand recognition for leading and emerging companies worldwide. With a people‑first culture, we value diversity and are driven by innovation, integrity and results. Who We Are
We are a full‑service growth marketing firm offering SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing and Creative. Our proprietary technology NOVA leverages first‑party data to simplify investment planning, amplify marketing impact and guide M&A diligence. A Day In The Life
As an Email Marketing & Deliverability Specialist, you’ll turn cold prospects into warm conversations through smart strategy, clean execution and rock‑solid deliverability. Your day begins by ensuring our emails hit the inbox – reviewing placement, engagement trends and red flags – then building and optimizing nurture sequences, partnering with marketing teams on segmentation, running fast A/B tests and keeping our email infrastructure healthy, compliant and high‑performing. Responsibilities
Warm up cold prospects and guide them through targeted, automated nurture journeys that convert. Build and optimize email drip sequences based on engagement data and customer pain points. Monitor deliverability metrics (inbox placement, bounces, complaints, unsubscribes) and proactively fix issues. Maintain impeccable list hygiene: clean lists regularly and uphold strong opt‑in practices. Implement and manage authentication protocols like SPF, DKIM and DMARC. Stay current with deliverability best practices, ISP filtering updates and email regulations (GDPR, CAN‑SPAM). Run ongoing A/B tests to refine subject lines, content and sending strategies. Role Requirements
Bachelor’s degree in Marketing, Computer Science or equivalent experience. 6+ years of experience in email marketing, ideally focusing on cold outreach/prospecting. Strong track record managing cold email campaigns across multiple ESPs. Excellent written communication, proofreading and editing skills. Deep expertise in deliverability tools, ESPs and email authentication protocols (SPF, DKIM, DMARC). Solid understanding of compliance frameworks like GDPR and CAN‑SPAM. Experience managing list hygiene, segmentation and targeting strategies. Analytical mindset with the ability to turn data into action. Strong troubleshooting skills and comfort digging into technical issues. Seniority level
Mid‑Senior level Employment type
Full‑time Job function
Marketing and Sales Industries
Advertising Services Legal
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion and many other aspects. All of our employees’ points of view are key to our success, and inclusion is everyone’s responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations or employment offers from suspicious sources. Power Digital does NOT charge any application, processing or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging regarding Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.
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Power Digital Marketing
is a tech‑enabled growth firm that brings marketing, consulting and data intelligence together to ignite revenue and brand recognition for leading and emerging companies worldwide. With a people‑first culture, we value diversity and are driven by innovation, integrity and results. Who We Are
We are a full‑service growth marketing firm offering SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing and Creative. Our proprietary technology NOVA leverages first‑party data to simplify investment planning, amplify marketing impact and guide M&A diligence. A Day In The Life
As an Email Marketing & Deliverability Specialist, you’ll turn cold prospects into warm conversations through smart strategy, clean execution and rock‑solid deliverability. Your day begins by ensuring our emails hit the inbox – reviewing placement, engagement trends and red flags – then building and optimizing nurture sequences, partnering with marketing teams on segmentation, running fast A/B tests and keeping our email infrastructure healthy, compliant and high‑performing. Responsibilities
Warm up cold prospects and guide them through targeted, automated nurture journeys that convert. Build and optimize email drip sequences based on engagement data and customer pain points. Monitor deliverability metrics (inbox placement, bounces, complaints, unsubscribes) and proactively fix issues. Maintain impeccable list hygiene: clean lists regularly and uphold strong opt‑in practices. Implement and manage authentication protocols like SPF, DKIM and DMARC. Stay current with deliverability best practices, ISP filtering updates and email regulations (GDPR, CAN‑SPAM). Run ongoing A/B tests to refine subject lines, content and sending strategies. Role Requirements
Bachelor’s degree in Marketing, Computer Science or equivalent experience. 6+ years of experience in email marketing, ideally focusing on cold outreach/prospecting. Strong track record managing cold email campaigns across multiple ESPs. Excellent written communication, proofreading and editing skills. Deep expertise in deliverability tools, ESPs and email authentication protocols (SPF, DKIM, DMARC). Solid understanding of compliance frameworks like GDPR and CAN‑SPAM. Experience managing list hygiene, segmentation and targeting strategies. Analytical mindset with the ability to turn data into action. Strong troubleshooting skills and comfort digging into technical issues. Seniority level
Mid‑Senior level Employment type
Full‑time Job function
Marketing and Sales Industries
Advertising Services Legal
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion and many other aspects. All of our employees’ points of view are key to our success, and inclusion is everyone’s responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations or employment offers from suspicious sources. Power Digital does NOT charge any application, processing or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging regarding Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.
#J-18808-Ljbffr