BD
About The Role
In this role you will guide the innovative planning, development, and commercialization of our laboratory automation solutions. This role is crucial to driving growth and market leadership in diagnostic and life science sectors by providing groundbreaking automation technologies that improve efficiency and accuracy worldwide.
Key Responsibilities
Define and complete the global product strategy and roadmap for assigned lab automation platforms.
Collaborate closely with R&D, engineering, and cross‑functional teams to translate market requirements into detailed product specifications and drive successful new product introductions (NPIs).
Carry out comprehensive market research, customer segmentation, and competitive analysis to uncover opportunities and threats. Acquire and combine voice‑of‑customer (VOC) insights to support product development and portfolio decisions.
Build comprehensive arguments for new product initiatives, including financial projections, return on investment analysis, and risk assessments to secure investment and prioritization.
Build positive relationships and collaborate effectively with internal collaborators across R&D, Manufacturing, Regulatory, Quality, Sales, Marketing, and Service teams.
Represent BD as a subject matter expert in lab automation at industry conferences, customer meetings, and internal forums, articulating product value and strategic vision.
Observe product outcomes, market developments, and rival activities to discover opportunities for portfolio refinement, improvements, and rationalizations.
Minimum Requirements
Bachelor's degree
At least 5 years of progressive experience in product management
Demonstrated experience with laboratory automation, robotics, or complex instrumentation
Proven track record of successfully launching and managing global products
Strong understanding of laboratory workflows, diagnostic testing, or drug discovery processes
Proficiency in market analysis tools and financial modeling
Outstanding critical thinking and analytical capabilities, with the ability to translate complex data into actionable insights
Excellent communication, presentation, and interpersonal skills, capable of influencing diverse audiences across all levels of an organization
Demonstrated ability to manage multiple projects simultaneously and adapt to changing priorities
Results‑oriented with a strong business acumen and customer focus
Ability to travel globally up to 20% of the time, as required
Preferred Qualifications
MBA or advanced degree
Experience in the medical device, pharmaceutical, or diagnostics industry
Familiarity with regulatory requirements (e.g., FDA, CE‑IVD) for medical devices or diagnostics
Primary Work Location: USA MD – Sparks – 7 Loveton Circle
Employment type: Full‑time
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
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Key Responsibilities
Define and complete the global product strategy and roadmap for assigned lab automation platforms.
Collaborate closely with R&D, engineering, and cross‑functional teams to translate market requirements into detailed product specifications and drive successful new product introductions (NPIs).
Carry out comprehensive market research, customer segmentation, and competitive analysis to uncover opportunities and threats. Acquire and combine voice‑of‑customer (VOC) insights to support product development and portfolio decisions.
Build comprehensive arguments for new product initiatives, including financial projections, return on investment analysis, and risk assessments to secure investment and prioritization.
Build positive relationships and collaborate effectively with internal collaborators across R&D, Manufacturing, Regulatory, Quality, Sales, Marketing, and Service teams.
Represent BD as a subject matter expert in lab automation at industry conferences, customer meetings, and internal forums, articulating product value and strategic vision.
Observe product outcomes, market developments, and rival activities to discover opportunities for portfolio refinement, improvements, and rationalizations.
Minimum Requirements
Bachelor's degree
At least 5 years of progressive experience in product management
Demonstrated experience with laboratory automation, robotics, or complex instrumentation
Proven track record of successfully launching and managing global products
Strong understanding of laboratory workflows, diagnostic testing, or drug discovery processes
Proficiency in market analysis tools and financial modeling
Outstanding critical thinking and analytical capabilities, with the ability to translate complex data into actionable insights
Excellent communication, presentation, and interpersonal skills, capable of influencing diverse audiences across all levels of an organization
Demonstrated ability to manage multiple projects simultaneously and adapt to changing priorities
Results‑oriented with a strong business acumen and customer focus
Ability to travel globally up to 20% of the time, as required
Preferred Qualifications
MBA or advanced degree
Experience in the medical device, pharmaceutical, or diagnostics industry
Familiarity with regulatory requirements (e.g., FDA, CE‑IVD) for medical devices or diagnostics
Primary Work Location: USA MD – Sparks – 7 Loveton Circle
Employment type: Full‑time
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
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