Synthesia
Senior Revenue Enablement Manager – SDR
Company:
Synthesia
Location:
New London, NY
Salary:
$120,000 – $160,000 per year, depending on experience.
About Synthesia Synthesia’s AI-powered video platform enables individuals and organizations to create, collaborate, and share high‑quality videos with ease. Trusted by leading brands such as Heineken, Zoom, Xerox, and McDonald’s, the company has achieved unicorn status, earned recognition as the fastest growing company in the world, and raised over $330 million in funding.
Role Overview The
Senior Manager of SDR Enablement
leads the strategy, execution, and continuous improvement of enablement programs for the global Sales Development Representative (SDR) organization. This role ensures SDRs have the skills, messaging, processes, and tools needed to generate high‑quality pipeline, execute world‑class outbound, and deliver consistent, high‑impact prospect experiences.
Reporting to the
Head of Revenue Enablement , the position requires strategic thinking, strong field alignment, and the ability to influence senior leadership. It operates at both a strategic and hands‑on level—designing programs, embedding them into daily workflows, and ensuring measurable improvement in SDR productivity and pipeline creation.
Key collaborators include Sales Development leadership, Sales Leadership, RevOps, Product, and PMM to optimize the top of the funnel, strengthen outbound motions, and support SDR performance across all key metrics.
Key Responsibilities Cross‑Functional Alignment
Partner with CRO, SDR Leadership, AE Leadership, RevOps, Product, and PMM to secure alignment with GTM priorities.
Act as a strategic advisor on SDR performance, pipeline quality, and field readiness.
Work directly with SDR and Sales leaders to design programs that improve outreach quality, messaging consistency, and prospect engagement.
Strategy & Program Execution
Build and execute a global SDR enablement strategy aligned to pipeline goals and revenue targets.
Implement and drive adoption of outbound frameworks, messaging playbooks, qualification standards, and conversion best practices.
Develop onboarding, ongoing training, and continuous skill development for SDRs at all levels.
Field Engagement & Process Optimization
Join SDR calls, review messaging, and shadow outbound motions to identify gaps and opportunities.
Build playbooks for outbound prospecting, inbound qualification, objection handling, and handoff excellence.
Standardize best practices for sequencing, messaging, persona targeting, and multi‑channel outreach.
Tools, AI & Automation
Partner with RevOps/Sales Ops to optimize the SDR tech stack, ensuring workflows are efficient and intuitive.
Drive adoption of SDR tools (e.g., Salesforce, Outreach, LinkedIn Sales Navigator, Gong).
Identify and implement AI and automation opportunities that increase SDR productivity and reduce manual work.
Measurement & Insights
Analyze SDR performance data to diagnose skill gaps and program opportunities.
Use activity, conversion, and pipeline metrics to inform enablement recommendations.
Continuously refine training and reinforcement programs based on behavior change and outcomes.
Experience Requirements
7–10 years in SDR enablement, sales enablement, SDR leadership, or similar revenue‑facing roles.
Experience implementing outbound methodologies and driving adoption across global SDR or sales teams.
Strong background in SDR onboarding, skills training, messaging development, and process optimization.
Proficiency with SDR tech stacks and enablement platforms (e.g., Outreach, Sales Navigator, Salesforce, LinkedIn).
Demonstrated ability to influence senior leaders and drive alignment on complex cross‑functional initiatives.
Experience in fast‑paced, high‑growth environments.
Comfortable building from scratch with a proven ability to scale programs over time.
EEO Statement Synthesia is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by applicable law.
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Synthesia
Location:
New London, NY
Salary:
$120,000 – $160,000 per year, depending on experience.
About Synthesia Synthesia’s AI-powered video platform enables individuals and organizations to create, collaborate, and share high‑quality videos with ease. Trusted by leading brands such as Heineken, Zoom, Xerox, and McDonald’s, the company has achieved unicorn status, earned recognition as the fastest growing company in the world, and raised over $330 million in funding.
Role Overview The
Senior Manager of SDR Enablement
leads the strategy, execution, and continuous improvement of enablement programs for the global Sales Development Representative (SDR) organization. This role ensures SDRs have the skills, messaging, processes, and tools needed to generate high‑quality pipeline, execute world‑class outbound, and deliver consistent, high‑impact prospect experiences.
Reporting to the
Head of Revenue Enablement , the position requires strategic thinking, strong field alignment, and the ability to influence senior leadership. It operates at both a strategic and hands‑on level—designing programs, embedding them into daily workflows, and ensuring measurable improvement in SDR productivity and pipeline creation.
Key collaborators include Sales Development leadership, Sales Leadership, RevOps, Product, and PMM to optimize the top of the funnel, strengthen outbound motions, and support SDR performance across all key metrics.
Key Responsibilities Cross‑Functional Alignment
Partner with CRO, SDR Leadership, AE Leadership, RevOps, Product, and PMM to secure alignment with GTM priorities.
Act as a strategic advisor on SDR performance, pipeline quality, and field readiness.
Work directly with SDR and Sales leaders to design programs that improve outreach quality, messaging consistency, and prospect engagement.
Strategy & Program Execution
Build and execute a global SDR enablement strategy aligned to pipeline goals and revenue targets.
Implement and drive adoption of outbound frameworks, messaging playbooks, qualification standards, and conversion best practices.
Develop onboarding, ongoing training, and continuous skill development for SDRs at all levels.
Field Engagement & Process Optimization
Join SDR calls, review messaging, and shadow outbound motions to identify gaps and opportunities.
Build playbooks for outbound prospecting, inbound qualification, objection handling, and handoff excellence.
Standardize best practices for sequencing, messaging, persona targeting, and multi‑channel outreach.
Tools, AI & Automation
Partner with RevOps/Sales Ops to optimize the SDR tech stack, ensuring workflows are efficient and intuitive.
Drive adoption of SDR tools (e.g., Salesforce, Outreach, LinkedIn Sales Navigator, Gong).
Identify and implement AI and automation opportunities that increase SDR productivity and reduce manual work.
Measurement & Insights
Analyze SDR performance data to diagnose skill gaps and program opportunities.
Use activity, conversion, and pipeline metrics to inform enablement recommendations.
Continuously refine training and reinforcement programs based on behavior change and outcomes.
Experience Requirements
7–10 years in SDR enablement, sales enablement, SDR leadership, or similar revenue‑facing roles.
Experience implementing outbound methodologies and driving adoption across global SDR or sales teams.
Strong background in SDR onboarding, skills training, messaging development, and process optimization.
Proficiency with SDR tech stacks and enablement platforms (e.g., Outreach, Sales Navigator, Salesforce, LinkedIn).
Demonstrated ability to influence senior leaders and drive alignment on complex cross‑functional initiatives.
Experience in fast‑paced, high‑growth environments.
Comfortable building from scratch with a proven ability to scale programs over time.
EEO Statement Synthesia is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by applicable law.
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