Johnson Fitness
Position Overview
Reporting to the Sr. Product Manager, the Product Manager is responsible for the product lifecycle, from ideation to market launch and beyond, ensuring it aligns with business goals and customer needs. The duties include defining the product vision, strategy and roadmap, supporting product development, collaborating with cross‑functional teams, prioritizing features to meet market demands, and providing marketing/sales support. This is a non‑supervisory position.
Responsibilities Market Research:
Develop a network of knowledgeable dealers and/or experts to help provide product design input
Conduct regular visits to health clubs and vertical market facilities to gather user insights and interview staff and operators
Work regularly with service technicians and QA teams to gather product in‑field issues
Organize and participate in focus groups
Attend at least three fitness and non‑fitness industry trade shows regularly
Prepare and share detailed competitive reviews post‑trade shows
Maintain up‑to‑date competitive analysis for strength product categories
Innovation:
Identify future opportunities two to three years in advance
Identify product concepts consistent with strategic goals for R&D exploration and development
Plan and execute new exercise platform and key technology projects
Product Development Support:
Work with Senior Product Manager and Director of Product and management to develop vision strength strategy
Work with the product team at HQ, Taiwan closely to develop advanced projects before an NPD kicked off
Assist in the development of products that will grow strength sales of overall business
Lead NPD or KT teams through our development process ensuring on‑time project launches and schedule management
Support VAVE initiatives to drive enhanced user experience and support corporate profit goals
Provide directions for and assist designers to select the best product industrial design (ID)
Manage Owners Manuals, Assembly Guides, Carton artwork, and product graphics
Develop comprehensive product briefs and new product proposals
Participate in product lifecycle review to gain insight on a product improvement or a new project initiative
Consistently seek field and key stakeholder feedback on product designs throughout the development process
Marketing/Sales Support:
Develop strength product marketing story including features/benefits/ultimate benefits
Train sales team and dealers on why Vision products are the best in class
Collaborate with sales to develop customer centric solutions
Marginal Job Functions:
Other projects as assigned
Requirements Education:
BS or MBA plus (business, marketing or field related to exercise) required
Both engineering and business degrees are preferred
Experience:
3 years of product, sales or service experience in the fitness industry required
Must have experience in the fitness industry with strength product development recommended
5 or more years of product management in another consumer industry preferred
Experience directly related to strength products is preferred
Experience working with marketing research, industrial designers, engineering, manufacturing, and sales and marketing preferred
Other Requirements:
Proficiency in Excel, Word, PowerPoint required
Project management experience required
Domestic, local and frequent international travel will be required. Total travel is approximately 30% of the time.
Understanding of basic biomechanics
Benefits We offer an excellent compensation package and team‑oriented work environment with growth opportunities. Some of our outstanding benefits include:
Health & Dental Insurance
Company paid Life Insurance
401(k)
Paid Time Off benefits
Product discounts
Wellness programs
EOE/M/W/Vet/Disability
#ZR
#J-18808-Ljbffr
Responsibilities Market Research:
Develop a network of knowledgeable dealers and/or experts to help provide product design input
Conduct regular visits to health clubs and vertical market facilities to gather user insights and interview staff and operators
Work regularly with service technicians and QA teams to gather product in‑field issues
Organize and participate in focus groups
Attend at least three fitness and non‑fitness industry trade shows regularly
Prepare and share detailed competitive reviews post‑trade shows
Maintain up‑to‑date competitive analysis for strength product categories
Innovation:
Identify future opportunities two to three years in advance
Identify product concepts consistent with strategic goals for R&D exploration and development
Plan and execute new exercise platform and key technology projects
Product Development Support:
Work with Senior Product Manager and Director of Product and management to develop vision strength strategy
Work with the product team at HQ, Taiwan closely to develop advanced projects before an NPD kicked off
Assist in the development of products that will grow strength sales of overall business
Lead NPD or KT teams through our development process ensuring on‑time project launches and schedule management
Support VAVE initiatives to drive enhanced user experience and support corporate profit goals
Provide directions for and assist designers to select the best product industrial design (ID)
Manage Owners Manuals, Assembly Guides, Carton artwork, and product graphics
Develop comprehensive product briefs and new product proposals
Participate in product lifecycle review to gain insight on a product improvement or a new project initiative
Consistently seek field and key stakeholder feedback on product designs throughout the development process
Marketing/Sales Support:
Develop strength product marketing story including features/benefits/ultimate benefits
Train sales team and dealers on why Vision products are the best in class
Collaborate with sales to develop customer centric solutions
Marginal Job Functions:
Other projects as assigned
Requirements Education:
BS or MBA plus (business, marketing or field related to exercise) required
Both engineering and business degrees are preferred
Experience:
3 years of product, sales or service experience in the fitness industry required
Must have experience in the fitness industry with strength product development recommended
5 or more years of product management in another consumer industry preferred
Experience directly related to strength products is preferred
Experience working with marketing research, industrial designers, engineering, manufacturing, and sales and marketing preferred
Other Requirements:
Proficiency in Excel, Word, PowerPoint required
Project management experience required
Domestic, local and frequent international travel will be required. Total travel is approximately 30% of the time.
Understanding of basic biomechanics
Benefits We offer an excellent compensation package and team‑oriented work environment with growth opportunities. Some of our outstanding benefits include:
Health & Dental Insurance
Company paid Life Insurance
401(k)
Paid Time Off benefits
Product discounts
Wellness programs
EOE/M/W/Vet/Disability
#ZR
#J-18808-Ljbffr