Safeguard Global
Our client, a global leader in the premium spirits industry, is in the search for an experienced Area Manager to lead and accelerate commercial growth across Peru and Argentina. This is a senior commercial role responsible for driving market performance, developing route‑to‑market strategies, and enhancing brand execution across both markets.
The Area Manager will represent the company in‑market, partnering with distributor leadership teams and internal cross‑functional stakeholders to deliver commercial results, strengthen brand presence, and ensure excellence in execution.
Key Responsibilities
Lead the commercial and trade execution strategy for Peru and Argentina
Deliver volume, profit, and market share objectives aligned to long‑term business plans
Manage and influence distributor partners across commercial, marketing, finance, and key account functions
Develop and execute Route‑to‑Market and Route‑to‑Consumer strategies for premium brands
Partner with regional Marketing to implement impactful consumer and trade programs
Oversee pricing, forecasting, investment management, and P'L delivery
Strengthen in‑market execution standards and brand presence across channels
Represent the company with regulatory entities, industry associations, and key market stakeholders
Ensure full compliance with corporate, legal, and brand governance standards
Profile Requirements
Bachelor’s degree in Business, Marketing, International Business or related field
Minimum 8 years of experience in FMCG, ideally within premium beverages or spirits
Proven experience leading distributors and influencing cross‑functional partners
Fluent in English and Spanish
Willingness to travel across assigned markets
A Master’s degree (MBA) and experience in the alcohol beverage category will be considered a strong advantage.
What This Role Offers
Opportunity to lead two strategic growth markets
Work with globally recognized premium brands
High‑visibility role with autonomy and regional impact
Collaborative culture focused on excellence and long‑term brand building
Seniority level : Director
Employment type : Full‑time
Industries : Wholesale Alcoholic Beverages
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The Area Manager will represent the company in‑market, partnering with distributor leadership teams and internal cross‑functional stakeholders to deliver commercial results, strengthen brand presence, and ensure excellence in execution.
Key Responsibilities
Lead the commercial and trade execution strategy for Peru and Argentina
Deliver volume, profit, and market share objectives aligned to long‑term business plans
Manage and influence distributor partners across commercial, marketing, finance, and key account functions
Develop and execute Route‑to‑Market and Route‑to‑Consumer strategies for premium brands
Partner with regional Marketing to implement impactful consumer and trade programs
Oversee pricing, forecasting, investment management, and P'L delivery
Strengthen in‑market execution standards and brand presence across channels
Represent the company with regulatory entities, industry associations, and key market stakeholders
Ensure full compliance with corporate, legal, and brand governance standards
Profile Requirements
Bachelor’s degree in Business, Marketing, International Business or related field
Minimum 8 years of experience in FMCG, ideally within premium beverages or spirits
Proven experience leading distributors and influencing cross‑functional partners
Fluent in English and Spanish
Willingness to travel across assigned markets
A Master’s degree (MBA) and experience in the alcohol beverage category will be considered a strong advantage.
What This Role Offers
Opportunity to lead two strategic growth markets
Work with globally recognized premium brands
High‑visibility role with autonomy and regional impact
Collaborative culture focused on excellence and long‑term brand building
Seniority level : Director
Employment type : Full‑time
Industries : Wholesale Alcoholic Beverages
#J-18808-Ljbffr