The Hershey Company
Category Consultant Food
This position can be based in NJ, NY, PA, CT. Pay Level: 1A.
Sales employees are responsible for ensuring they meet the time in role (TIR) requirements before applying for this position. Refer to the Sales Time In Role Guidelines or speak to your manager if you have questions on the requirements. All employees should align with their manager before applying. Employees who do not meet the TIR requirements must have manager approval to apply. TIR is calculated from the effective date the employee moved into their current position.
Summary The Category Consultant will serve as a key constituent to internal team members, management & external customers; success in the role will be defined as the development and implementation of category initiatives to meet and exceed Hershey and customer financial objectives. The Category Consultant will be an expert in the pervasive application of insights to fuel category growth. The role is key to synthesizing business trends, competitive trends, shopper insights, financial insights, etc., to identify opportunities and develop solutions to drive category growth across the store. The Consultant will influence the development and implementation of category initiatives in support of the Wakefern/Hershey Joint Business Plan through pervasive use of insights and capabilities.
Responsibilities
Collaboratively work with Category Management and Sales Leadership to uncover insights, trends, shopper behaviors and competitive activity to shape customer strategy and build action plans across all major selling initiatives to drive profitable and sustainable market share growth.
Complete cross-functional projects with internal teams such as sales, category management, marketing, shopper insights, and demand planning.
Act as the indispensable consultative partner, driving projects to achieve financial objectives and uncover potential growth opportunities for both the category and Hershey.
Maintain extensive knowledge of all content and strategies at a subject‑matter expert level. Comfortable and confident to present and field questions to customers in a live environment.
Display powerful storytelling ability to bring initiatives to life through traditional category management tools including, but not limited to: syndicated data (IRI), Nielsen, Numerator, SOLVE, proprietary order writing software, and Symphony loyalty data to ensure the execution and support of the strategic business plan.
Qualifications
Education: Bachelor’s Degree Required.
Experience: 5–7 years in Category Management and/or CPG Sales, advanced analytical skills, advanced understanding of consumer/shopper behavior and market research strategies, knowledge of consumer sales industry trends, and complete working knowledge of the category management process.
Seniority Level Mid-Senior level
Employment Type Full-time
Job Function Management and Manufacturing
Industry Manufacturing
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Sales employees are responsible for ensuring they meet the time in role (TIR) requirements before applying for this position. Refer to the Sales Time In Role Guidelines or speak to your manager if you have questions on the requirements. All employees should align with their manager before applying. Employees who do not meet the TIR requirements must have manager approval to apply. TIR is calculated from the effective date the employee moved into their current position.
Summary The Category Consultant will serve as a key constituent to internal team members, management & external customers; success in the role will be defined as the development and implementation of category initiatives to meet and exceed Hershey and customer financial objectives. The Category Consultant will be an expert in the pervasive application of insights to fuel category growth. The role is key to synthesizing business trends, competitive trends, shopper insights, financial insights, etc., to identify opportunities and develop solutions to drive category growth across the store. The Consultant will influence the development and implementation of category initiatives in support of the Wakefern/Hershey Joint Business Plan through pervasive use of insights and capabilities.
Responsibilities
Collaboratively work with Category Management and Sales Leadership to uncover insights, trends, shopper behaviors and competitive activity to shape customer strategy and build action plans across all major selling initiatives to drive profitable and sustainable market share growth.
Complete cross-functional projects with internal teams such as sales, category management, marketing, shopper insights, and demand planning.
Act as the indispensable consultative partner, driving projects to achieve financial objectives and uncover potential growth opportunities for both the category and Hershey.
Maintain extensive knowledge of all content and strategies at a subject‑matter expert level. Comfortable and confident to present and field questions to customers in a live environment.
Display powerful storytelling ability to bring initiatives to life through traditional category management tools including, but not limited to: syndicated data (IRI), Nielsen, Numerator, SOLVE, proprietary order writing software, and Symphony loyalty data to ensure the execution and support of the strategic business plan.
Qualifications
Education: Bachelor’s Degree Required.
Experience: 5–7 years in Category Management and/or CPG Sales, advanced analytical skills, advanced understanding of consumer/shopper behavior and market research strategies, knowledge of consumer sales industry trends, and complete working knowledge of the category management process.
Seniority Level Mid-Senior level
Employment Type Full-time
Job Function Management and Manufacturing
Industry Manufacturing
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