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Performance Ford of East Hanover, LLC

General Sales Manager

Performance Ford of East Hanover, LLC, Mill Brook, New Jersey, United States

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General Sales Manager (GSM) – Ford Dealership Location:

Randolph NJ / East Hanover NJ Compensation:

$160,000 – $250,000 annually (performance-based) Benefits:

Full Benefits Package + 401(k)

About the Opportunity We are a high-volume, growth-oriented Multi Ford dealership group seeking an experienced General Sales Manager (GSM) to lead and elevate our sales operations. This is a key leadership role responsible for driving new and used vehicle performance, developing a strong sales team, and delivering an exceptional customer experience while maximizing profitability.

Key Responsibilities

Lead and manage all aspects of new and used vehicle sales operations

Drive sales volume, gross profit, and market share while maintaining compliance

Recruit, train, coach, and develop Sales Managers and Sales Consultants

Establish and monitor sales goals, KPIs, and performance metrics

Collaborate with Finance, Service, and Fixed Ops to optimize dealership performance

Ensure a high level of customer satisfaction and CSI performance

Oversee inventory management, pricing strategies, and desking processes DMS R&R

Maintain strong relationships with Ford representatives and adhere to OEM standards

Qualifications

Proven experience as aGeneral Sales Manager or Sales Director in an automotive dealership

Ford dealership experience strongly preferred

Track record of achieving high sales volume and profitability

Strong leadership, coaching, and team-building skills

Deep understanding of desking, inventory management, and automotive retail analytics

Excellent communication, organizational, and decision-making abilities

Ability to lead in a fast-paced, performance-driven environment

Compensation & Benefits

$160,000 – $250,000++ annual earning potential

(base + performance incentives)

Full benefits package

(medical, dental, vision)

401(k)

Paid time off and holidays

Long-term career growth with a stable, reputable 24 franchise dealer group

Why Join Us

Competitive compensation at the top of the market

Strong inventory and brand recognition with Ford

Supportive ownership and leadership team

Opportunity to make a significant impact and grow with the dealership

Apply confidentially today

to join a dealership committed to excellence, performance, and leadership.

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