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SalaryGuide

Content Creator & Marketing Specialist

SalaryGuide, Sarasota, Florida, United States, 34243

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Responsibilities

Visual Content: Photography and video capture of climbing, fitness, and community activities within the gym. Content Creation: Developing engaging content for all platforms, utilizing both independent creativity and AI assistance tools. Social Media Management: Creating, scheduling, and publishing regular posts across all social media channels to foster community and drive engagement. Digital Advertising: Managing and executing social media advertising campaigns, demographically targeted ads, and geofencing initiatives. Email Marketing: Designing and deploying regular email blasts to promote news, events, and specials. Design: Creating eye-catching print media designs (flyers, posters) and digital assets (screen displays). Event Promotion: Planning and executing external and in-gym promotion of events using screens, flyers, and digital channels. SEO/SEM: Implementing strategies to improve search engine optimization and online visibility. Collaboration: Working closely with our management team on content and display needs. Requirements

Proven experience in photography and videography, preferably in a dynamic environment Strong portfolio showcasing social media content creation and management Familiarity with graphic design software (e.g., Canva, Adobe Creative Suite) for print and digital assets Knowledge of social media advertising platforms and basic SEO principles Excellent written and verbal communication skills A proactive, self-starter attitude with an ability to manage multiple projects Preferred

An interest in climbing, fitness, and wellness is a major plus! Benefits

Complimentary Membership to Goat House Climbing Discounts in our gear store and coffee shop Full-time employees receive various other benefits

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