Purple Drive Technologies LLC
Adobe Analytics Developer
Purple Drive Technologies LLC, Atlanta, Georgia, United States, 30383
Job Title: Adobe Target / Adobe Analytics Developer (Digital Experimentation & Personalization)
Location: Atlanta, GA
Role Type: Senior Developer / Consultant
Job Description (Tailored for the Candidate)
We are seeking an experienced Adobe Target / Adobe Analytics Developer with strong expertise in A/B testing, personalization, tagging, Adobe Launch, and Adobe Experience Platform (AEP). This role involves building and optimizing digital experiences across web and mobile channels, driving experimentation strategies, and delivering actionable analytics for enterprise-scale digital platforms.
The ideal candidate has deep hands‑on knowledge of Adobe Experience Cloud, advanced JavaScript‑based tagging, and extensive experience implementing and managing digital analytics and personalization frameworks across Fortune 100 organizations.
Key Responsibilities A/B Testing & Personalization
Design, configure, and deploy A/B tests, MVT tests, XT campaigns, and personalized experiences using Adobe Target.
Build experiment workflows and manage experiment lifecycles end‑to‑end.
Collaborate with Marketing, UX, Data Science, and Product teams to convert business hypotheses into testable experiences.
Analytics Implementation & Tagging
Implement and maintain Adobe Analytics solutions, including eVars, props, events, link tracking, form tracking, and funnels.
Build and manage data layers, tracking plans, and solution design documents (SDDs).
Develop tagging solutions using Adobe Launch, GTM, Tealium, and validate data collection using debugging tools.
Adobe Experience Platform (AEP)
Configure and maintain AEP schemas, datasets, identity graphs, segment definitions, and ingestion pipelines.
Support Real‑Time CDP (RTCDP) activations and orchestrations.
Customer Journey Analytics (CJA) & Reporting
Build dashboards, pathing, attribution models, and behavioral analysis using CJA and Adobe Analytics Workspace.
Partner with analytics teams to deliver meaningful insights from experimentation and personalization data.
JavaScript & Technical Debugging
Write custom JavaScript for experiment logic, DOM manipulations, and analytics instrumentation.
Debug client‑side issues using Chrome DevTools, Adobe Debugger, Omnibug, Charles/Fiddler, Network logs, and Tag Managers.
Journey Orchestration (AJO)
Work with Adobe Journey Optimizer to build segmentation, real‑time journeys, triggers, and orchestrations.
Documentation & Governance
Create and maintain tracking plans, data layer schemas, solution design documents, release notes, and tagging documentation.
Ensure analytics and personalization implementations meet governance and compliance standards.
Cross‑Functional Collaboration
Act as a liaison between Development, Analytics, UX, Marketing, and Product teams.
Participate in Agile ceremonies, design reviews, and solution architecture discussions.
Required Skills & Experience
7‑10 years of hands‑on experience with Adobe Experience Cloud
Strong experience with:
Adobe Target (A/B, MVT, XT, personalization)
Adobe Analytics implementation
Adobe Launch (DTM)
Adobe Experience Platform (AEP) and RT‑CDP
Customer Journey Analytics (CJA)
Adobe Journey Optimizer (AJO)
Expert‑level debugging with Chrome DevTools, Omnibug, Adobe Debugger, Charles/Fiddler
Advanced JavaScript for tagging & experiment logic
Experience working with REST APIs, JSON, datasets, and ingestion pipelines
Proven experience building solution design documents, data layers, and tagging specifications
Strong communication and cross‑team collaboration skills
Experience delivering analytics and testing solutions for enterprise clients (Finance, Telecom, Healthcare, etc.)
Preferred Qualifications
Experience with Tealium IQ, GTM, or Ensighten
Exposure to personalization engines beyond Target
Experience in digital marketing analytics or CRO
Adobe certifications in Target, Analytics, AEP, or Launch
Background in web performance optimization and front‑end execution
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The ideal candidate has deep hands‑on knowledge of Adobe Experience Cloud, advanced JavaScript‑based tagging, and extensive experience implementing and managing digital analytics and personalization frameworks across Fortune 100 organizations.
Key Responsibilities A/B Testing & Personalization
Design, configure, and deploy A/B tests, MVT tests, XT campaigns, and personalized experiences using Adobe Target.
Build experiment workflows and manage experiment lifecycles end‑to‑end.
Collaborate with Marketing, UX, Data Science, and Product teams to convert business hypotheses into testable experiences.
Analytics Implementation & Tagging
Implement and maintain Adobe Analytics solutions, including eVars, props, events, link tracking, form tracking, and funnels.
Build and manage data layers, tracking plans, and solution design documents (SDDs).
Develop tagging solutions using Adobe Launch, GTM, Tealium, and validate data collection using debugging tools.
Adobe Experience Platform (AEP)
Configure and maintain AEP schemas, datasets, identity graphs, segment definitions, and ingestion pipelines.
Support Real‑Time CDP (RTCDP) activations and orchestrations.
Customer Journey Analytics (CJA) & Reporting
Build dashboards, pathing, attribution models, and behavioral analysis using CJA and Adobe Analytics Workspace.
Partner with analytics teams to deliver meaningful insights from experimentation and personalization data.
JavaScript & Technical Debugging
Write custom JavaScript for experiment logic, DOM manipulations, and analytics instrumentation.
Debug client‑side issues using Chrome DevTools, Adobe Debugger, Omnibug, Charles/Fiddler, Network logs, and Tag Managers.
Journey Orchestration (AJO)
Work with Adobe Journey Optimizer to build segmentation, real‑time journeys, triggers, and orchestrations.
Documentation & Governance
Create and maintain tracking plans, data layer schemas, solution design documents, release notes, and tagging documentation.
Ensure analytics and personalization implementations meet governance and compliance standards.
Cross‑Functional Collaboration
Act as a liaison between Development, Analytics, UX, Marketing, and Product teams.
Participate in Agile ceremonies, design reviews, and solution architecture discussions.
Required Skills & Experience
7‑10 years of hands‑on experience with Adobe Experience Cloud
Strong experience with:
Adobe Target (A/B, MVT, XT, personalization)
Adobe Analytics implementation
Adobe Launch (DTM)
Adobe Experience Platform (AEP) and RT‑CDP
Customer Journey Analytics (CJA)
Adobe Journey Optimizer (AJO)
Expert‑level debugging with Chrome DevTools, Omnibug, Adobe Debugger, Charles/Fiddler
Advanced JavaScript for tagging & experiment logic
Experience working with REST APIs, JSON, datasets, and ingestion pipelines
Proven experience building solution design documents, data layers, and tagging specifications
Strong communication and cross‑team collaboration skills
Experience delivering analytics and testing solutions for enterprise clients (Finance, Telecom, Healthcare, etc.)
Preferred Qualifications
Experience with Tealium IQ, GTM, or Ensighten
Exposure to personalization engines beyond Target
Experience in digital marketing analytics or CRO
Adobe certifications in Target, Analytics, AEP, or Launch
Background in web performance optimization and front‑end execution
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