Arctic Wolf Incident Response
Senior Director, Marketing - Emerging Channels
Arctic Wolf Incident Response, Tampa, Florida, us, 33646
Senior Director, Marketing - Emerging Channels
At Arctic Wolf, we’re redefining the cybersecurity landscape. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. We’re named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earn a Customers’ Choice distinction from Gartner Peer Insights.
About the Role The Senior Director of Emerging Channels accelerates growth across key partner segments—Managed Service Providers (MSP), Insurance, and AWS/Alliances—propelling the business toward $1B in revenue. This senior leader drives marketing strategy, alignment, and execution that supports growth within these emerging routes to market and serves as the connective tissue between marketing, sales, product, and partner leadership.
Responsibilities
Lead a team of emerging partner marketers, scaling partners into significant revenue drivers through integrated marketing strategy and execution.
Shape Arctic Wolf’s emerging channel marketing strategy, partnering closely with Growth & Revenue, Product, and Sales leadership to ensure each segment has a differentiated value proposition and go‑to‑market plan.
Collaborate with Alliance / AWS, MSP, and Insurance marketing leads to build scalable, repeatable co‑marketing frameworks that drive partner engagement, awareness, and demand generation globally.
Drive strategic alignment across key stakeholders (Revenue, Product, Partner, and Marketing leadership) to inform planning, prioritization, and investment decisions within emerging channel segments.
Build and deepen senior‑level relationships across MSP, Insurance, and AWS/Alliances partners, representing Arctic Wolf Marketing as a trusted and strategic partner.
Develop and execute ambitious marketing plans that fuel growth, guided by data‑driven insights and a test‑and‑learn approach.
Pilot innovative marketing programs—from incentive‑based campaigns to marketplace‑led initiatives—to test and validate new ways to influence pipeline and strengthen partner collaboration.
Leverage data and insights to optimize programs, strengthen ROI, and inform future marketing investments across Arctic Wolf’s emerging channels.
Partner closely with growth marketing, product marketing, brand/corporate events, and technical marketing teams to unify messaging, planning, and accountability for performance across all emerging segments.
Collaborate with global revenue and marketing teams to integrate emerging channels into broader regional and global GTM strategies.
Elevate Arctic Wolf’s brand and partner advocacy across the ecosystem through storytelling, thought leadership, and partner‑focused marketing innovation.
Who You Are
Strategic, cross‑functional thinker who thrives in dynamic, fast‑growing environments and translates complex priorities into clear, integrated channel marketing strategies.
Proven ability to influence and align senior stakeholders across sales, product, and marketing while addressing challenges directly and constructively.
Deep understanding of partner ecosystems, business models, and the marketing/sales funnel, including how to influence deal registration and partner engagement across emerging areas.
Exceptional communicator and trusted advisor, building followership internally and externally as the visible advocate for emerging channel marketing.
Strong analytical mindset, interpreting data, leveraging tools like Tableau, and coaching teams to turn insights into action.
Skilled at navigating ambiguity, fostering collaboration across global teams, balancing strategic vision with hands‑on execution.
Decisive, growth‑minded leader with a “builder” mentality who drives outcomes and continuous improvement.
Minimum Qualifications
8+ years proven experience in B2B field or partner marketing (experience working for cloud services/security technology company with mid‑market focus a plus).
Depth of experience in at least two of the following areas: MSP (Managed Service Providers), Insurance (Broker/Carrier), and AWS/Alliances (Amazon Web Services, other hyperscalers).
6+ years prior management experience.
Demonstrated ability to build effective working relationships with sales leaders, sales team members and the partner community.
Preferred Qualifications
Bachelor’s degree in Marketing, Business, English or Communications.
On‑Camera Policy
To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.
Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.
We understand that technical, bandwidth, or location‑related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.
Arctic Wolf fosters a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. With more than 7,000 customers worldwide and over 2,000 channel partners globally, we continue to expand globally and enhance our technology as the most trusted name in the industry.
#J-18808-Ljbffr
About the Role The Senior Director of Emerging Channels accelerates growth across key partner segments—Managed Service Providers (MSP), Insurance, and AWS/Alliances—propelling the business toward $1B in revenue. This senior leader drives marketing strategy, alignment, and execution that supports growth within these emerging routes to market and serves as the connective tissue between marketing, sales, product, and partner leadership.
Responsibilities
Lead a team of emerging partner marketers, scaling partners into significant revenue drivers through integrated marketing strategy and execution.
Shape Arctic Wolf’s emerging channel marketing strategy, partnering closely with Growth & Revenue, Product, and Sales leadership to ensure each segment has a differentiated value proposition and go‑to‑market plan.
Collaborate with Alliance / AWS, MSP, and Insurance marketing leads to build scalable, repeatable co‑marketing frameworks that drive partner engagement, awareness, and demand generation globally.
Drive strategic alignment across key stakeholders (Revenue, Product, Partner, and Marketing leadership) to inform planning, prioritization, and investment decisions within emerging channel segments.
Build and deepen senior‑level relationships across MSP, Insurance, and AWS/Alliances partners, representing Arctic Wolf Marketing as a trusted and strategic partner.
Develop and execute ambitious marketing plans that fuel growth, guided by data‑driven insights and a test‑and‑learn approach.
Pilot innovative marketing programs—from incentive‑based campaigns to marketplace‑led initiatives—to test and validate new ways to influence pipeline and strengthen partner collaboration.
Leverage data and insights to optimize programs, strengthen ROI, and inform future marketing investments across Arctic Wolf’s emerging channels.
Partner closely with growth marketing, product marketing, brand/corporate events, and technical marketing teams to unify messaging, planning, and accountability for performance across all emerging segments.
Collaborate with global revenue and marketing teams to integrate emerging channels into broader regional and global GTM strategies.
Elevate Arctic Wolf’s brand and partner advocacy across the ecosystem through storytelling, thought leadership, and partner‑focused marketing innovation.
Who You Are
Strategic, cross‑functional thinker who thrives in dynamic, fast‑growing environments and translates complex priorities into clear, integrated channel marketing strategies.
Proven ability to influence and align senior stakeholders across sales, product, and marketing while addressing challenges directly and constructively.
Deep understanding of partner ecosystems, business models, and the marketing/sales funnel, including how to influence deal registration and partner engagement across emerging areas.
Exceptional communicator and trusted advisor, building followership internally and externally as the visible advocate for emerging channel marketing.
Strong analytical mindset, interpreting data, leveraging tools like Tableau, and coaching teams to turn insights into action.
Skilled at navigating ambiguity, fostering collaboration across global teams, balancing strategic vision with hands‑on execution.
Decisive, growth‑minded leader with a “builder” mentality who drives outcomes and continuous improvement.
Minimum Qualifications
8+ years proven experience in B2B field or partner marketing (experience working for cloud services/security technology company with mid‑market focus a plus).
Depth of experience in at least two of the following areas: MSP (Managed Service Providers), Insurance (Broker/Carrier), and AWS/Alliances (Amazon Web Services, other hyperscalers).
6+ years prior management experience.
Demonstrated ability to build effective working relationships with sales leaders, sales team members and the partner community.
Preferred Qualifications
Bachelor’s degree in Marketing, Business, English or Communications.
On‑Camera Policy
To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.
Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.
We understand that technical, bandwidth, or location‑related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.
Arctic Wolf fosters a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. With more than 7,000 customers worldwide and over 2,000 channel partners globally, we continue to expand globally and enhance our technology as the most trusted name in the industry.
#J-18808-Ljbffr