Bosch Home Comfort USA
Digital Activation Specialist - Diablo Tools
Bosch Home Comfort USA, Atlanta, Georgia, United States, 30383
Digital Activation Specialist - Diablo Tools
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Digital Activation Specialist - Diablo Tools
role at
Bosch Home Comfort USA .
Location:
Atlanta, GA
Employment type:
Full-time
Field of Work:
Marketing
Responsibilities
Develop and Execute Full-Funnel Digital Campaigns - Strategize, launch, and optimize multi-channel digital campaigns that drive audience acquisition, engagement, and progression through the funnel — from awareness to Learn More/MOFU.
Audience Targeting, Personalization & Retargeting - Leverage persona insights, behavioral data, and AI tools to deliver personalized messaging and retargeting strategies that improve engagement and relevance.
Customer Retention & Growth Programs - Design and execute lifecycle marketing programs to retain, re-engage, and expand customer relationships through loyalty, upsell, and cross-sell initiatives.
Programmatic & Paid Media Management - Manage and optimize paid media campaigns (Google Ads, display, Social Media, programmatic) to maximize reach, engagement, and ROI.
Analytics, Reporting & Optimization - Measure campaign performance, extract insights, and continuously optimize strategies based on data-driven learnings.
AI Integration & Innovation - Identify and implement AI-driven tools and processes to enhance targeting, personalization, and campaign efficiency.
Collaboration & Mentorship - Partner cross-functionally with Creative, Web, and Product teams to align digital activation strategies and mentor contractors or interns to build digital capability.
Qualifications
Bachelor’s Degree in advertising, marketing, communications, design, or similar field.
3-5 years of demand generation experience.
Previous experience marketing power tools and/or power tool accessories is preferred.
Experience in demand generation, digital campaign management, inbound marketing, or lifecycle marketing.
Hands‑on experience managing a high‑spend media budgets and reporting on ROI.
Proficiency with marketing technology platforms (HubSpot, Google Ads, Google Analytics, Salsify, Meta, TikTok, TINT, Wayvia and AI‑driven marketing tools).
Possess a strong level of marketing analytics skills; able to extract meaning from data and use this to optimize both current approach and future programs.
Ability to manage multiple design projects at once and shift priorities based on business needs.
Outstanding verbal, written, and presentation skills. Ability to present ideas to c‑suite leadership.
Comfortable working with and advising senior‑level executives.
Ability to manage multiple projects and priorities at the same time.
Recruiting Bosch data privacy statement eRecruiting
SmartRecruiters data privacy statement
Equal Opportunity Employer Equal Opportunity Employer, including disability/veterans.
Bosch is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin or ancestry, age, disability, veteran status, genetic information, or any other protected class.
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Digital Activation Specialist - Diablo Tools
role at
Bosch Home Comfort USA .
Location:
Atlanta, GA
Employment type:
Full-time
Field of Work:
Marketing
Responsibilities
Develop and Execute Full-Funnel Digital Campaigns - Strategize, launch, and optimize multi-channel digital campaigns that drive audience acquisition, engagement, and progression through the funnel — from awareness to Learn More/MOFU.
Audience Targeting, Personalization & Retargeting - Leverage persona insights, behavioral data, and AI tools to deliver personalized messaging and retargeting strategies that improve engagement and relevance.
Customer Retention & Growth Programs - Design and execute lifecycle marketing programs to retain, re-engage, and expand customer relationships through loyalty, upsell, and cross-sell initiatives.
Programmatic & Paid Media Management - Manage and optimize paid media campaigns (Google Ads, display, Social Media, programmatic) to maximize reach, engagement, and ROI.
Analytics, Reporting & Optimization - Measure campaign performance, extract insights, and continuously optimize strategies based on data-driven learnings.
AI Integration & Innovation - Identify and implement AI-driven tools and processes to enhance targeting, personalization, and campaign efficiency.
Collaboration & Mentorship - Partner cross-functionally with Creative, Web, and Product teams to align digital activation strategies and mentor contractors or interns to build digital capability.
Qualifications
Bachelor’s Degree in advertising, marketing, communications, design, or similar field.
3-5 years of demand generation experience.
Previous experience marketing power tools and/or power tool accessories is preferred.
Experience in demand generation, digital campaign management, inbound marketing, or lifecycle marketing.
Hands‑on experience managing a high‑spend media budgets and reporting on ROI.
Proficiency with marketing technology platforms (HubSpot, Google Ads, Google Analytics, Salsify, Meta, TikTok, TINT, Wayvia and AI‑driven marketing tools).
Possess a strong level of marketing analytics skills; able to extract meaning from data and use this to optimize both current approach and future programs.
Ability to manage multiple design projects at once and shift priorities based on business needs.
Outstanding verbal, written, and presentation skills. Ability to present ideas to c‑suite leadership.
Comfortable working with and advising senior‑level executives.
Ability to manage multiple projects and priorities at the same time.
Recruiting Bosch data privacy statement eRecruiting
SmartRecruiters data privacy statement
Equal Opportunity Employer Equal Opportunity Employer, including disability/veterans.
Bosch is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin or ancestry, age, disability, veteran status, genetic information, or any other protected class.
#J-18808-Ljbffr