BrightSpring Health Services
Marketing/Clinical Community Liaison
BrightSpring Health Services, Colorado Springs, Colorado, United States, 80509
Our Company
Abode Hospice of Colorado
Overview Responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing, and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers. Evaluates for hospice appropriateness and facilitates the transition of care from a community facility to hospice care. Coordinates care with the community referral and hospice clinical team, including an admission nurse.
Responsibilities
Participates in daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives
Adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials
Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers
May assist in conducting market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections
Employs marketing and promotional initiatives to achieve budgetary volume projections.
Establishes and maintains positive working relationships with current and potential referral and payer sources
Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters
Builds and monitors community, customer, payer and patient perceptions of the hospice as a high-quality provider of services
Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs
Coordinates care, in the best interests of the potential client, from community care to hospice care
Uses clinical skills to assess for appropriate clients that would meet the Medicare Hospice Guidelines for all levels of care, Routine Home Care, Respite, General Inpatient, and Continuous Care
Would communicate effectivity that assessment to the clinical team including the admission nurse
Maintains comprehensive working knowledge of Organization’s Name markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel
Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the hospice
Monitors and reports cost effectiveness of marketing efforts
The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.
Qualifications
Completion of a Registered Nurse accredited program with an unrestricted state nursing license
One year of nursing experience required, 1 year in hospice preferred
Ability to market effectivity and deal tactfully with customers, the community, and the hospice clinical team
Demonstrated knowledge of disease processes and comprehensive medical record reviews
Demonstrates good communications skills, negotiation skills, and public relations skills
Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities
About our Line of Business At Abode Hospice of Colorado, our primary ambition is to bring first-class care to the warmest and most serene environment possible: home. We provide the full spectrum of hospice services, thoughtfully tailored to the individual needs of patients and families. Abode Hospice of Colorado, an affiliate of BrightSpring Health Services, is grounded in a foundational commitment to providing exceptional patient care and championing our agency leadership and teams. We are proud to have experts in the health care industry on our team. We are confident you will find purpose, meaning and a chance to make a positive impact from day one. For more information, please visit abodehospice.com. Follow us on Facebook and LinkedIn.
Salary Range USD $110,000.00 / Year
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Overview Responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing, and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers. Evaluates for hospice appropriateness and facilitates the transition of care from a community facility to hospice care. Coordinates care with the community referral and hospice clinical team, including an admission nurse.
Responsibilities
Participates in daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives
Adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials
Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers
May assist in conducting market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections
Employs marketing and promotional initiatives to achieve budgetary volume projections.
Establishes and maintains positive working relationships with current and potential referral and payer sources
Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters
Builds and monitors community, customer, payer and patient perceptions of the hospice as a high-quality provider of services
Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs
Coordinates care, in the best interests of the potential client, from community care to hospice care
Uses clinical skills to assess for appropriate clients that would meet the Medicare Hospice Guidelines for all levels of care, Routine Home Care, Respite, General Inpatient, and Continuous Care
Would communicate effectivity that assessment to the clinical team including the admission nurse
Maintains comprehensive working knowledge of Organization’s Name markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel
Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the hospice
Monitors and reports cost effectiveness of marketing efforts
The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.
Qualifications
Completion of a Registered Nurse accredited program with an unrestricted state nursing license
One year of nursing experience required, 1 year in hospice preferred
Ability to market effectivity and deal tactfully with customers, the community, and the hospice clinical team
Demonstrated knowledge of disease processes and comprehensive medical record reviews
Demonstrates good communications skills, negotiation skills, and public relations skills
Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities
About our Line of Business At Abode Hospice of Colorado, our primary ambition is to bring first-class care to the warmest and most serene environment possible: home. We provide the full spectrum of hospice services, thoughtfully tailored to the individual needs of patients and families. Abode Hospice of Colorado, an affiliate of BrightSpring Health Services, is grounded in a foundational commitment to providing exceptional patient care and championing our agency leadership and teams. We are proud to have experts in the health care industry on our team. We are confident you will find purpose, meaning and a chance to make a positive impact from day one. For more information, please visit abodehospice.com. Follow us on Facebook and LinkedIn.
Salary Range USD $110,000.00 / Year
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